Senior Manager, Campaign Operations (Data & Audience Management)

Sallie Mae; Newark (DE); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Generous PTO and holidays

401k with employer match

Comprehensive medical/dental/vision

Job summary

Sallie Mae in Newark, Delaware is seeking a Senior Manager, Campaign Operations (Data & Audience Management) to lead the strategic roadmap for marketing data and audience capabilities. You will own data governance, consent management, and cross‑functional collaboration with Marketing Strategy, Advanced Analytics, Technology, and Compliance to improve engagement and compliance.

You will define requirements, oversee integrations, and drive measurable improvements in data quality, audience

Qualifications

• Strong leadership and stakeholder management across Marketing, Tech, Analytics and Compliance.
• Experience defining requirements and partnering with engineering teams to deliver data capabilities.
• Proficiency in data governance, consent management, audience segmentation, and measurement.

Responsibilities

• Develop and own the strategic roadmap for marketing data and audience management.
• Serve as business owner for data used in audience targeting, suppression, and consent.
• Collaborate with Marketing Strategy, Analytics, Technology, and Compliance to prioritize enhancements.
• Define business requirements, user stories, and priorities for data capabilities and integrations.
• Establish audience governance frameworks and data standards to ensure accuracy and compliance.

Skills

Leadership & stakeholder management

Marketing data & audience management

Data governance & quality

CRM platforms

Digital marketing measurement

Communication & presentation

Agile delivery

Regulatory/compliance awareness

Education

Bachelor's in marketing/business

Master's degree (plus)

Tools

CRM platforms

Job description

When you join Sallie Mae, you become a champion for all students.We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.Come do more than join something, change something. For students, for future generations, for the future of education.What You'll ContributeThe Senior Manager, Campaign Operations (Data & Audience Management) will be responsible for defining and executing the strategic roadmap for marketing data and audience capabilities that enable customer engagement across channels. This role will serve as the business owner for marketing data, partnering with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to enhance data quality, governance, audience management, and operational controls. The role will drive the evolution of marketing data capabilities across internal and external data sources, improving efficiency, strengthening compliance, and enabling more effective customer acquisition, engagement, and retention strategies.What You'll DoDevelop and own the strategic roadmap for marketing data and audience management capabilities, ensuring alignment with business objectives, customer engagement strategies, and regulatory requirements.Serve as the business owner for marketing data used across audience management, targeting, campaign execution, measurement, and customer engagement activities.Partner with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to define, prioritize, and deliver enhancements that improve marketing effectiveness, operational efficiency, data quality, and governance.Define and manage business requirements, user stories, and priorities for marketing data capabilities, integrations, operational controls, and process improvements.Establish and maintain audience governance frameworks, data standards, and operational controls to ensure accurate segmentation, targeting, suppression management, consent management, and customer eligibility requirements.Drive continuous improvement of marketing data quality, accessibility, and consistency across internal customer data, marketing platforms, and third-party data sources while leading the identification and resolution of data-related issues and risks.Define and monitor key performance indicators related to data quality, audience accuracy, operational effectiveness, compliance, and adoption of marketing data capabilities, communicating progress, risks, and outcomes to senior leadership and stakeholders.The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.What you haveMinimum: Indicate minimum education, skills and experience required.Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and drive alignment across Marketing, Technology, Analytics, and Compliance organizations.Strong understanding of marketing data, customer data, audience management, segmentation, CRM platforms, marketing technology ecosystems, and digital marketing measurement.Demonstrated experience developing business requirements, prioritizing initiatives, and partnering with technology teams to deliver data, platform, and process enhancements.Strong analytical and problem-solving skills, with experience identifying data quality issues, conducting root-cause analysis, and implementing scalable solutions and operational controls.Excellent communication and presentation skills, with the ability to translate complex business and technical concepts into actionable recommendations for stakeholders and senior leadership.Experience leveraging data and insights to drive business decisions, improve operational efficiency, strengthen compliance, and enhance the effectiveness of marketing programs.Preferred: Indicate “nice to haves” regarding education, skills, and experience.Bachelor's degree in marketing, business administration, or a related field. Master's degree is a plus.5+ years of experience in campaign management, marketing operations, or a similar role.Experience working within Agile delivery models, including backlog prioritization, user story development, and partnership with engineering teams.Familiarity with AI-enabled marketing, analytics, or operational solutions and the application of emerging technologies to improve business outcomes.Experience operating in a highly regulated industry with strong governance, privacy, compliance, and risk management requirementsThe Americans with Disabilities ActThe Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.Feeling your best helps you do your best:Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).Competitive base salariesBonus incentivesGenerous PTO, Floating Holidays and 12 Federal Holidays observedSupport for financial-well-being and retirement 401k with employer matchComprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and moreEmployer paid short-term/long-term disability and basic life insuranceFlexible hybrid working arrangements.Paid parental leave and adoption reimbursement programsFree access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentivesTuition Reimbursement and Family Scholarship ProgramsCareer development and training opportunitiesNot the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call [phone] and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.