Senior Manager, Brand Strategy & Engagement

Fuze Health; Clayton (NC); Remote; USD 110,000 - 170,000; Full time

Job summary

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to develop and activate brand positioning and enterprise messaging across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, and Executive Leadership to translate brand strategy into cohesive marketing experiences that resonate with target audiences.

Responsibilities

• Develop and activate brand positioning and enterprise messaging across channels.
• Build messaging frameworks, value propositions, and audience narratives aligned to business priorities.
• Ensure consistency of brand messaging across digital experiences, events, and customer communications.
• Translate complex concepts into clear, audience-centered messaging and marketing narratives.
• Partner with Product Marketing, Sales, and Analytics to incorporate research and performance insights.
• Collaborate with Demand Generation, Creative teams, and Events to support integrated campaigns and messaging alignment.
• Shape campaign narratives and audience engagement approaches across channels and events.

Skills

Brand strategy

Messaging frameworks

Campaign development

Audience storytelling

Cross-functional collaboration

Job description

At Fuze Health, we put patients first and tirelessly address the most pressing needs in healthcare. We empower millions to digitally connect with care providers, essential health resources and needed treatments – and enable care providers, employers, health plans and life sciences companies to meaningfully enhance quality, outcomes and value. We are dedicated to helping our partners evolve and modernize to meet emerging patient and marketplace needs.

The Senior Manager, Brand Strategy & Engagement will support the development and activation of the company’s brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, this role partners closely with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to help translate brand strategy into cohesive, audience-centered marketing experiences.

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, compelling, audience-centered messaging
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Partner with Product Marketing, Sales, and Analytics to incorporate existing research, customer feedback, and performance insights
• Partner with Demand Generation, Product Marketing, and Creative teams to support integrated campaign development and messaging alignment
• Help shape campaign narratives and audience engagement approaches across channels
• Ensure messaging consistency across digital experiences, events, sales enablement, and thought leadership initiatives
• Contribute to strategic storytelling across integrated marketing efforts
• Collaborate with Event Marketing to align event experiences and activations with campaign messaging and brand priorities
• Support thematic development and messaging consistency for conferences, executive engagements, and customer events
• Help ensure consistent audience experiences across physical and digital engagement channels
• Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales teams
• Support development of scalable messaging frameworks, campaign processes, and brand standards
• Contribute to an integrated and audience-focused marketing approach

Travel: No

Incentive Bonus Eligible: No

Equity Eligible: No

Alto Pharmacy, Fuze Health, LetsGetChecked, and Fuze Care Services can not take over, transfer, or sponsor any visa type at this time.

Full-time employee benefits include:

• dental
• vision
• multiple group medical plans to choose from
• a 401(k) retirement savings plan
• group life insurance
• accidental death and dismemberment (AD&D) insurance
• flexible spending account (FSA) and health savings account (HSA)
• commuter benefits
• employer-paid short-term (STD) and long-term disability (LTD) insurance
• additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program)
• flexible vacation time
• accrued paid sick time
• 10 paid holidays
• (2 floating holidays for full time non-exempt employees) ,
• eight weeks of paid parental leave for eligible employees
• additional paid weeks for the birthing parent
• 4 weeks paid caregiver leave
• a Lifestyle Spending Account allowance each month

More Benefits Information Here: Fuze Health Benefits Site

#LI-Remote

All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected basis. If you have a disability and require reasonable accommodation during any portion of the application or hiring process, please contact us at Health considers qualified applicants with arrest or conviction records for employment and conducts background checks consistent with applicable law, including the California, Los Angeles County, San Francisco, Philadelphia, and New York City Fair Chance laws. We are an E-Verify participating company.

Fuze Health recruiters and hiring managers may use automated decision tools to help identify candidates who match the stated job requirements, and to what extent. These tools are designed to help ensure fairness in all aspects of the hiring process by providing recruiters and hiring managers with data-backed insights based on information provided in your resume, including work experience, education, and other skills. To learn about Fuze Health’s privacy practices, including compliance with applicable privacy laws, please read our Privacy Notice for Job Applicants.