Senior Manager, BRAND MEDIA

RIMOWA; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

RIMOWA Americas in NYC is seeking a Senior Manager, Brand Media to elevate brand awareness across the Americas. You will lead integrated media campaigns and digital partnerships, translating global strategies into local execution with a luxury retail focus.

Reporting to the VP of Marketing, Americas, you will drive local media plans, manage budgets, build strong media partnerships, and collaborate with HQ to ensure brand consistency and compelling creative across channels.

Qualifications

• Minimum of 7 years of Brand Media & Marketing experience, preferably luxury retail.
• Experience developing integrated media strategies across OOH, print, paid social, video, display.
• Experience managing media agencies and vendors, overseeing buying and premium placements.
• Experience setting up paid social campaigns across platforms.
• Attention to detail and adherence to global brand guidelines.
• Experience coordinating with mall marketing, VM, and CRM teams for activations and events.
• Strong analytical capabilities to track campaign performance and derive actionable insights.
• Excellent written and verbal communication and public speaking abilities.

Responsibilities

• Lead development and execution of integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall media.
• Support the VP of Marketing and HQ for yearly regional media strategy building, ensuring global media direction is aligned and translated with local specifications.
• Develop and manage media plans and marketing calendars, track timelines, and plan budgets.
• Manage relationships with media agencies and vendors, overseeing media buying and premium placements that reinforce brand storytelling.
• Close collaboration with HQ for media plan validation, preview links checking and validation, as well as daily media topics.
• Capability to set up and launch in-house paid social efforts across platforms, including Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn.
• Collaborate with the VP of Marketing and HQ to coordinate, resize, and deliver high-quality marketing and media creative ensuring alignment with global brand guidelines.
• Collaborate with the Performance Marketing team on campaign planning and full-funnel alignment.
• In partnership with the Performance Marketing team, utilize campaign performance and brand metrics to inform macro media strategy across channels.
• Remain current on campaign performance for campaign optimization and prepare post-campaign reports and insights to inform future marketing initiatives.
• Manage regular QBR with key media partners to ensure brand stays on top of media practice & innovation.
• Franchise market relationships management.

Skills

Brand media strategy

Media planning

Agency management

Paid social campaigns

Analytics & insights

Public speaking

Job description

RIMOWA Americas seeks a dynamic Senior Manager, Brand Media in NYC to support in continuing to elevate brand awareness across the Americas. This role supports global strategies, leading integrated media campaigns and digital partnerships. Reporting to the VP of Marketing, Americas, you'll drive innovative local strategies, bringing RIMOWA's brand positioning to life.

Job Responsibilities

Media & Creative

• Lead the development and execution of integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall media.
• Support the VP of Marketing and HQ for yearly regional media strategy building, ensuring global media direction is aligned and translated with local specifications.
• Develop and manage media plans and marketing calendars, track timelines, and plan budgets.
• Manage relationships with media agencies and vendors, overseeing media buying and premium placements that reinforce brand storytelling.
• Close collaboration with HQ for media plan validation, preview links checking and validation, as well as daily media topics.
• Capability to set up and launch in-house paid social efforts across platforms, including (but not limited to) Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn.
• Collaborate with the VP of Marketing and HQ to coordinate, resize, and deliver high-quality marketing and media creative ensuring alignment with global brand guidelines.
• Collaborate with the Performance Marketing team on campaign planning and full-funnel alignment.
• In partnership with the Performance Marketing team, utilize campaign performance and brand metrics to inform macro media strategy across channels.
• Remain current on campaign performance for campaign optimization and prepare post-campaign reports and insights to inform future marketing initiatives.
• Manage regular QBR with key media partners to ensure brand stays on top of media practice & innovation.
• Franchise market relationships management.

Profile

• Minimum of 7 years of Brand Media & Marketing experience, with a preference for luxury retail.
• Proven ability to develop, launch, and optimize integrated media strategies and campaigns across diverse channels (OOH, print, paid social, video, display), ensuring alignment with global brand strategies.
• Skilled in managing media agencies and vendors, overseeing buying, and securing premium placements that reinforce brand storytelling.
• Skilled in setting up and launching paid social campaigns across platforms.
• Expert in coordinating, delivering, and approving creative assets and campaign copy, maintaining impeccable attention to detail and adherence to global brand guidelines.
• Experience in executing tailored marketing strategies for specific retail locations, including collaboration with mall marketing, VM, and CRM teams for activations and events.
• Strong analytical capabilities to track campaign performance, extract actionable insights, and make data-informed decisions, comfortable with metrics like impressions and CPMs.
• Exceptional written and verbal communication skills, with a proven ability to create clear, impactful presentations independently and confident public speaking abilities.
• A proactive, can-do attitude and strong problem-solving skills.
• Highly organized, capable of multi-tasking, and able to adapt and pivot effectively in a fast-moving, entrepreneurial environment while delivering top-class work with enthusiasm and high energy.