Senior Manager, Brand Marketing

SiriusXM; New York (NY); On-site; USD 92,000 - 143,000; Full time

Job summary

SiriusXM is seeking a Senior Manager of Brand Marketing to elevate the brand across consumer touchpoints in the U.S. You will lead strategic brand initiatives, manage campaigns end-to-end, and collaborate with product, content, and sales teams to drive subscriber growth and brand health.

The role requires strong leadership, data-driven decision making, and the ability to translate insights into compelling storytelling and creative briefs. Practical experience with analytics tools is essential.

Qualifications

• Bachelor's degree in marketing or related field.
• Typically 7+ years of experience with 3+ years of management experience.
• Leadership and people management experience with clear vision and strategy.
• Entrepreneurial: self-starter who drives end-to-end initiatives.
• Results-oriented with a track record of improving business performance.
• Strong analytical skills and familiarity with data reporting tools.
• Excellent verbal and written communication skills and collaboration abilities.
• Legal right to work in the United States.

Responsibilities

• Develop and lead brand marketing strategies to increase awareness and engagement for the SiriusXM brand.
• Evolve brand architecture, messaging frameworks, and audience strategy.
• Translate insights into clear brand narratives and creative briefs.
• Own campaign planning from concept through launch, including strategy and ROI analysis.
• Prepare strategy decks and business cases for senior management.
• Collaborate with Creative, Content Marketing, Programming, Product, and other teams to ensure brand consistency.
• Track brand health metrics and synthesize consumer insights to inform strategies.
• Manage agency/vendor relationships, budgets, timelines, and approvals.
• Lead and mentor the marketing team and coordinate cross-functional priorities.

Skills

Leadership

Entrepreneurial spirit

Results oriented

Analytical

Facilitator

Creative

Communication skills

Attention to detail

MS-Office

Legal right to work in US

Education

Bachelor's degree in marketing or related field

Tools

Tableau

Adobe Analytics

Google Analytics

Job description

SiriusXM SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

Who We Are

SiriusXM SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How You’ll Make An Impact

We’re seeking a strategic, creative, and data-driven Senior Manager of Brand Marketing to help elevate the SiriusXM brand across consumer touchpoints. This leader will be responsible for developing breakthrough brand strategies, integrated marketing campaigns, and audience-first storytelling that strengthen brand relevance, drive engagement, and support subscriber growth.

The ideal candidate is both a strategic brand builder and program manager: someone who can translate consumer insights into compelling positioning, develop best-in-class creative, partner cross-functionally across teams and lead campaigns from strategy through execution and measurement.

What You’ll Do

• Develop and lead brand marketing strategies that increase awareness, consideration, engagement, and affinity for the SiriusXM brand.
• Help evolve SiriusXM’s brand architecture, messaging frameworks, audience strategy, and go-to-market playbooks.
• Translate business priorities, audience insights, cultural trends, and content moments into clear brand narratives and compelling creative briefs.
• Own campaign planning and development from concept through launch, including strategy, positioning, messaging, creative review, media integration, asset production, and performance analysis.
• Author high-impact strategy decks and business cases to clearly communicate brand direction, launch plans, and ROI to senior management and internal stakeholders.
• Partner closely with Creative, Content Marketing, Programming, Product, lines of business, Media, PR, Social, CRM and Partnerships teams to ensure brand consistency and campaign impact.
• Partner with internal Data Science and Market Research teams to continually track brand health metrics, synthesize consumer insights, analyze competitive movements, and translate findings into actionable strategies.
• Manage agency and vendor relationships, ensuring work is strategically sound, creatively excellent, on brand, on budget, and delivered on time.
• Manage budgets, timelines, approvals, and stakeholder communications across multiple concurrent initiatives.
• Establish operational objectives and work plans for the Brand Marketing team, delegate assignments, and ensure adherence to budgets, schedules, performance requirements, and business goals.
• Lead, mentor, and coach marketing team members, providing purposeful feedback, setting performance expectations, and supporting employee development.
• Oversee multiple brand marketing workstreams and coordinate priorities across cross-functional partners to deliver sustained business impact.

What You’ll Need

• Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.
• Typically has 7 or more years of experience with 3 or more years of management experience.
• Leadership Skills: You’re a people manager who has experience leading teams. You’re someone that has a clear vision and strategy for your org. You know how to effectively communicate department goals to your team, as well as motivate and support your people in meeting those objectives. You always put your people first - you listen, inspire and coach.
• Entrepreneurial: You’re a self-starter who gets excited at the chance to run initiatives end-to-end with full ownership and autonomy. You have no problem getting down in the weeds but can also pivot to be strategic and provide thought leadership support.
• Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance. You take a focused approach towards action and rapid testing. You know how to extract learnings from both wins and losses.
• Analytical & Intensely Curious: You have a strong aptitude for data and reporting. You are familiar with and embrace tools of the trade including Tableau or similar BI platforms (i.e. Adobe reporting, Google Analytics, etc.). You are constantly analyzing all available data. You’re always building a roadmap of hypotheses and experiments to test to improve results for the business.
• You’re a Facilitator: You are acutely aware of all the moving pieces necessary to build campaigns and can collaborate with other groups to execute.
• You have a creative streak: A keen eye for top performing creative and the ability to work with multiple stakeholders and design and copywriting teams to develop best in class creative executions.
• Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
• Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
• Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $92,300 to $142,800 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation.

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.