Senior Manager, Brand Experience

Fanatics Commerce; New York (NY); Hybrid; USD 101,000 - 167,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a Senior Manager, Brand Experience to lead high-impact events and elevate the brand with influencers, media, and clients in a fast-paced luxury environment.

You will strategize, plan, and execute events from concept to delivery, managing budgets, vendors, and cross-functional teams across Fanatics' ecosystem, reporting to the VP of Brand Experience.

Qualifications

• Bachelor’s degree in Marketing, Hospitality, Business, or a related field preferred.
• Minimum of 7 years in marketing, events, client engagement, hospitality, or corporate gifting.
• Experience building and leading a small team, with strong project management skills.
• Excellent interpersonal and communication skills across all organizational levels.
• Proficiency in Google Suite with ability to craft compelling presentations.

Responsibilities

• Support and execute an events strategy aligned with brand identity.
• Build executive-ready decks and proposals for senior leadership.
• Manage local activations from concept to execution with accountability at every stage.
• Foster cross-functional relationships to drive seamless event operations.
• Develop toolkits and frameworks to standardize events across functions.
• Manage vendor and partner relationships to deliver high-quality experiences.
• Oversee premium gifting initiatives reinforcing brand image.
• Oversee budgets and keep stakeholders updated in real time.
• Maintain a library of event recaps and photography for stakeholders.
• Track event ROI and refine future strategies.
• Maintain brand voice and visual identity across activations.

Skills

Project management

Communication

Cross-functional collaboration

Attention to detail

Google Suite

Education

Bachelor's degree in Marketing, Hospitality, Business, or related field

Tools

Google Slides

Google Docs

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

SENIOR MANAGER, BRAND EXPERIENCE

As a Senior Manager on the Brand Experience Team at Fanatics Betting & Gaming (FBG), you will play a key role in the strategic planning and execution of high-impact events designed to elevate our brand presence and deepen relationships with influencers, media, and clients.

This role requires a blend of strategic insight, exceptional project management skills, and a passion for delivering luxury experiences and events. Reporting directly to the Vice President of Brand Experience, you will play an integral role on the team within the Fanatics Betting & Gaming organization and the wider Fanatics ecosystem.

RESPONSIBILITIES

• Support and execute a cohesive events strategy aligned with brand identity and messaging, while enhancing overall brand visibility
• Build compelling, executive-ready decks and proposals for new initiatives that effectively communicate important information and recommendations to senior leadership and external stakeholders
• Manage select local activations from concept to execution, building toward full ownership and accountability at every stage
• Foster strong cross-functional relationships with internal teams — including VIP Marketing, Creative Studio, Loyalty, and Corporate — and external partners to drive seamless operations and flawless event execution
• Develop comprehensive toolkits and frameworks that establish consistent standards across business functions, while coaching partner teams on best practices
• Manage relationships with vendors, agencies, and partners to deliver high-quality events and experiences that reflect the FBG brand
• Manage and support premium gifting initiatives that reinforce brand image and deepen relationships with key audiences
• Oversee event budgets, maximizing impact through cost-effective solutions without compromising quality or brand standards; keep budgets and stakeholders updated in real time
• Maintain a well-organized library of event recaps and photography, accessible to key stakeholders
• Track and analyze event performance metrics to evaluate ROI and continuously refine future event strategies
• Maintain a strong command of brand voice and visual identity, ensuring consistency across all activations and touchpoints

QUALIFICATIONS

• Bachelor’s degree in Marketing, Hospitality, Business, or a related field preferred
• Minimum of 7 years of experience in marketing, events, client engagement, hospitality, or corporate gifting
• Proven track record of managing large-scale events and VIP experiences; luxury experience preferred
• Experience building and leading a small team
• Exceptional project management skills with the ability to manage multiple events simultaneously
• Strong interpersonal and communication skills, with the ability to build relationships across all levels of an organization
• Exceptional attention to detail with a creative approach to crafting meaningful events and activations
• Proficiency in Google Suite, including Google Slides, with the ability to produce compelling presentation materials
• High level of professional integrity and discretion when handling sensitive information
• Ability to thrive in ambiguity, take initiative, and problem-solve proactively in a fast-paced, entrepreneurial environment where priorities evolve quickly
• Team-first mentality with a relentless drive to deliver exceptional experiences and a desire to continuously raise the bar
• Flexibility to work occasional evenings, weekends, and travel for events as required

ADDITIONAL EXPECTATIONS

• 4 days per week in office
• Occasional travel required for off-site events
• Flexibility to work non-traditional hours as needed around key events

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $101,000 to $167,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$101,000—$167,500 USD