Senior Manager, Amazon Media & Growth

Wppmedia; New York (NY); On-site; USD 108,000 - 180,000; Full time

Job summary

WPP Unite, embedded within Unilever’s Hoboken hub, is seeking a hands‑on Senior Manager, Amazon Media & Growth to lead performance marketing on Amazon and shape category growth. You will audit campaigns, optimize spend, and connect retail media to broader brand and commercial plans.

The role blends strategy and execution across content, PDPs, A+ content, and cross‑functional teams, with responsibility for dashboards, weekly performance reviews, and ensuring brand consistency across digital

Qualifications

• 5–8+ years in Amazon performance marketing or retail media.
• Direct hands‑on experience in Amazon Ads Console and/or DSP.
• Experience managing external agencies.
• Strong understanding of keyword strategy and search term mining.
• Experience cross‑functional with brand, sales, and finance.

Responsibilities

• Lead Performance Media Leadership (Hands‑On + Agency Oversight).
• Direct Amazon Sponsored Ads and DSP strategy with agency input.
• Audit campaign structure, keyword strategy, bidding, and budget allocation.
• Identify gaps in impression share and keyword strategy.
• Ensure full‑funnel architecture (search, retargeting, prospecting).
• Guide agency on budget flighting and ROAS trade‑offs.
• Diagnose performance changes and issues.
• Collaborate with sales and finance to forecast media attributed sales.
• Develop category growth strategies and annual media investment plans.
• Create performance dashboards for leadership and monthly reviews.
• Align retail media with broader brand campaigns and launches.

Skills

Amazon performance marketing

Agency management

Cross-functional collaboration

P&L awareness

Retail media strategy

Keyword strategy

CPG experience

Tools

Pacvue

Skai

Vendor Central

Stackline

Circana

Amazon performance tools

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Senior Manager, Amazon Media & Growth

We are seeking a hands‑on Amazon media expert who can both manage performance marketing execution and shape category‑level growth strategy. This role will serve as the internal Amazon media authority—auditing performance, optimizing investments, and connecting retail media to broader brand and commercial plans.

This individual must be equally comfortable:

• Being hands‑on in Amazon Ads platforms
• Holding agencies accountable to performance targets
• Translating retail media insights into category and brand strategy

Overview

WPP Unite is the bespoke agency partnership powering Unilever’s marketing transformation across creative, media, data, and commerce. Embedded within Unilever’s Hoboken hub, this role will sit at the intersection of brand and retail, working shoulder‑to‑shoulder with cross‑functional Unilever teams and WPP partners to bring digital commerce content to life with precision, speed, and scale.

The Senior Manager, Amazon Media & Growth will serve Unilever’s personal care division as an embedded resource to be the connective tissue across content strategy, creative, and delivery. This role ensures that the right assets are created, optimised, and deployed across key retailers and platforms, driving conversion, visibility, and brand consistency across the digital ecosystem.

An ideal candidate is equal parts strategist and operator: deeply familiar with digital shelf best practices, fluent in creative production processes, and relentless about delivering excellence on time and in full.

Job Responsibilities

• Performance Media Leadership (Hands‑On + Agency Oversight)
• Direct Amazon Sponsored Ads (SP, SB, SD) and DSP strategy with agency input
• Conduct hands‑on audits of campaign structure, keyword strategy, bidding logic, budget allocation, and search term harvesting
• Identify gaps in impression share, coverage, and defensive/offensive keyword strategy
• Ensure full‑funnel architecture (search, competitor conquesting, retargeting, prospecting)
• Guide agency on: Budget flighting, efficiency vs growth trade‑offs, TACoS / blended ROAS, new‑to‑brand acquisition
• Diagnose sudden performance changes (impression drops, CVR shifts, buy‑box issues, etc.)
• Partner with the sales team and finance to analyse weekly performance drivers and forecast media attributed sales
• Category & Growth Strategy
  • Build Amazon category growth strategies (assortment, hero SKUs, price‑pack architecture)
  • Identify whitespace opportunities and competitive gaps
  • Translate search behaviour into category insights
  • Inform innovation pipeline with brand teams based on demand signals
  • Build annual and quarterly media investment frameworks aligned to category priorities
  • Develop performance dashboards for leadership and lead monthly brand E2E performance review meetings for Amazon
• Brand & Cross‑Channel Integration
  • Ensure retail media aligns with broader brand marketing campaigns
  • Partner with Brand Demand Generation Leads and National Media team to identify opportunities/risks for amplification on Amazon
  • Provide input into:
    • Creative strategy for PDPs and A+ content
    • Launch plans
    • Promotional strategy
    • Connect Amazon performance data with broader marketing learning agenda

Qualifications

• 5–8+ years in Amazon performance marketing or retail media
• Direct hands‑on experience in Amazon Ads Console and/or DSP
• Experience managing external agencies
• Strong understanding of:
  • Keyword strategy and search term mining
  • Full‑funnel retail media architecture
  • Budget allocation frameworks
  • New‑to‑brand metrics
• Experience working cross‑functionally with brand, sales, and finance
• Strong commercial acumen — understands P&L impact of media decisions
• Preferred:
  • Experience in CPG or consumer goods
  • Vendor Central experience
  • Familiarity with Pacvue, Skai, or similar bid management tools
  • Familiarity with Amz performance management tools (Stackline, Circana, etc)
  • Experience building retail media strategy decks for senior leadership

About WPP Unite

WPP Unite is the dedicated global agency partnership for Unilever, bringing together the best of WPP’s creative, media, data, and commerce capabilities to drive transformative growth. We operate as one fully integrated team, co‑located, co‑owned, and co‑powered by both Unilever and WPP to deliver seamless end‑to‑end marketing solutions.

At WPP, we are Open, Optimistic, and Extraordinary.

• Open. We build trust by owning our work and balancing empathy with accountability.
• Optimistic. We champion growth, innovation, and shared success for our clients and teams.
• Extraordinary. We bring together diverse capabilities to create transformational impact and inspire progress across every touchpoint.

Base salary range: $75,000 — $180,000 USD. We offer a competitive benefits package.