Senior Manager, AI-Driven Consumer Data Research (Global Juice)

The Coca-Cola Company; Atlanta (GA); On-site; USD 120,000 - 190,000; Full time

Job summary

The Coca-Cola Company seeks a Senior Manager of Technical Consumer Data Research (TCDR) to shape consumer-centric research strategies for North America Stills and Global Juice categories. You will lead cutting-edge analytics, incorporate AI-enabled tools, and collaborate with R&D, Marketing, and Human Insights to guide innovation decisions grounded in robust sensory and consumer data.

You will design and execute large-scale studies, translate complex analyses into actionable insights, and

Qualifications

• Bachelor's or Master's degree in Food Science, Sensory Science, Behavioral Science, Food Engineering, or a related field.
• 10+ years of relevant experience in FMCG or the beverage industry, with proven expertise in sensory and consumer research.
• Strong analytical skills and proficiency in statistical techniques, predictive modeling, and data analytics, with familiarity using tools such as XLSTAT, JMP, SPSS, R, Python, or SQL.
• Solid understanding of consumer-centric innovation frameworks, behavioral science methodologies, and sensory evaluation principles.
• Ability to design and execute large-scale quantitative research studies and turn findings into actionable innovation strategies.
• Excellent technical communication and data-storytelling skills, with a talent for turning complex analytics into simple, compelling narratives that support business decisions.
• Strong influencing and stakeholder management skills, with success in navigating and aligning cross-functional teams.
• Curiosity about new technologies and an agile mindset that challenges conventional approaches and accelerates learning cycles.
• Strong critical-thinking and problem-solving skills, with the ability to balance technical depth with strategic business relevance.

Responsibilities

• Lead Technical Consumer Data Research for Global Juice and North America Tea, building learning plans that address the business’s most important priorities.
• Turn strategic questions into actionable sensory and consumer research programs, using advanced and digital-first methodologies.
• Apply statistical analysis, AI-powered methods, and other techniques to bring structured and unstructured data together into clear insights and risk-based recommendations.
• Bring the consumer voice into the innovation pipeline, influencing product, packaging, and equipment decisions so innovations are consumer-relevant and “right the first time”
• Design and conduct qualitative and quantitative research, applying a range of statistical approaches (parametric and non-parametric), multivariate modeling, and predictive analytics to inform business decisions.
• Act as the functional lead for data-driven storytelling, turning complex technical findings into clear recommendations and frameworks for senior stakeholders.
• Champion emerging technologies and novel methodologies, partnering with the Global TCDR Capabilities team to scale AI-enabled tools and agile research practices.
• Design and deliver competitive benchmarking programs that uncover consumer drivers of choice, market trends, and whitespace opportunities.
• Partner with Marketing, R&D, Human Insights, and others to embed a consumer-centric innovation mindset across project teams and operating units.
• Contribute to global TCDR forums, advancing methodologies and building capabilities across categories and regions.

Skills

Advanced analytics

Statistical techniques

Data storytelling

Stakeholder management

Python

SQL

R

Education

Food/Sensory Science degree

Tools

XLSTAT

JMP

SPSS

R

Python

SQL

Job description

The Coca-Cola Company seeks a Senior Manager of Technical Consumer Data Research (TCDR) to shape consumer-centric research strategies for North America Stills and Global Juice categories. You will lead cutting-edge analytics, incorporate AI-enabled tools, and collaborate with R&D, Marketing, and Human Insights to guide innovation decisions grounded in robust sensory and consumer data.

You will design and execute large-scale studies, translate complex analyses into actionable insights, and