Senior Manager - Account Based Marketing - QualityOne

Veeva Systems, Inc.; Boston (MA); Hybrid; USD 95,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Flexible PTO

Retirement programs

1% charitable giving

Job summary

Veeva Systems, Inc. is seeking a Senior Marketing Manager to build and deliver world-class Field and ABM campaigns targeting strategic accounts in the Consumer Products value chain.

You will partner with sales, strategy, and other marketing functions in a fast-paced, data-driven environment to drive growth and meet revenue goals. You will lead multi-channel field marketing efforts, optimize programs, and measure impact with KPIs.

Qualifications

• 6+ years in marketing or customer-facing roles for an enterprise software or cloud-based provider.
• Experience building and executing integrated marketing programs and reporting.
• Proven ability to build relationships across stakeholders.
• Strong project management, multi-tasking, and attention to detail.

Responsibilities

• Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns.
• Apply experimentation mindset to ABM campaigns to test and optimize.
• Collaborate with account partners and strategy leads to attract and close key accounts.
• Partner with content, field and digital marketers to build, execute and track integrated campaigns.
• Understand complex buying processes with multiple decision-makers.
• Oversee timely execution of ABM plans and measure campaign KPIs.
• Execute high-impact field campaigns to expand and accelerate the sales pipeline.
• Influence opportunities in the pipeline to shorten sales cycles.

Skills

ABM campaign design

Cross-functional collaboration

Data-driven marketing

Campaign analytics

CRM & marketing automation

Budget management

Excellent communication

Education

Bachelor's degree

Tools

CRM systems

Marketing automation

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted and personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain.

You will work closely with sales, strategy, and, of course, other marketing functions, in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth.

What You’ll Do

• Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignment
• Partner with content, field and digital marketers to build, execute and track integrated campaigns
• Understand complex buying/selling processes involving multiple decision-makers
• Oversee the timely execution of ABM plans
• Measure campaign effectiveness based on appropriate KPIs
• Execute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline.
• Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions.

Requirements

• 6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider
• Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
• Excellent oral and written communication skills
• Excellent team player with a positive attitude and a strong sense of ownership
• Experience with sales, CRM and marketing automation systems
• Bachelor’s degree required

Nice to Have

• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.

• Within 3 days, you will receive a link to a personality assessment administered by a third party.
• Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
• If moving to the interview stage, the process is as follows:
  1. A conversation with the hiring manager
  2. A practical case exercise
  3. A final conversation with our group's Senior Leader.
• Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $95,000 - $175,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

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Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].