Senior Living Sales Director

Park Plaza Senior Living; Illinois; On-site; USD 90,000 - 140,000; Full time

Job summary

Park Plaza Senior Living in Illinois seeks a dynamic Senior Living Sales Director to lead occupancy strategy and manage the full prospect journey from inquiry to move-in. You will be the frontline ambassador, cultivating relationships with prospective residents, families, referral sources, and partners while delivering an exceptional customer experience.

You will develop annual and quarterly sales plans, maintain a healthy pipeline, collaborate with Marketing and Advancement, and drive occupancy

Qualifications

• Bachelor’s degree preferred or equivalent experience.
• 3–5 years of successful sales experience.
• Experience in senior living, healthcare, hospitality, or residential real estate sales desired.
• Experience conducting presentations and community outreach.

Responsibilities

• Lead all sales activities to achieve occupancy and revenue goals.
• Develop and execute annual and quarterly sales plans.
• Maintain a robust sales pipeline through proactive prospecting and relationship management.
• Manage the full sales lifecycle from inquiry to move-in.
• Conduct timely follow-up with inquiries using established standards.
• Build trusted relationships with prospective residents and families.
• Guide prospects through decision-making with a consultative approach.
• Prepare residency proposals and agreements per policies.
• Monitor sales metrics and adjust strategies to maximize occupancy.
• Coordinate move-in seamlessly with operations and care teams.
• Collaborate with Marketing and Advancement for lead generation and visibility.
• Deliver exceptional hospitality and customer experience at all touchpoints.
• Maintain accurate CRM records and generate occupancy forecasts.

Skills

Relationship building

Negotiation

Communication

Presentations

Education

Bachelor’s degree in marketing or related field

Tools

CRM systems

Job description

Do you have a passion for working with Seniors?

The Senior Living Sales Director is responsible for leading the sales and occupancy strategy for Park Plaza Senior Living by managing the complete prospect journey from initial inquiry through move-in and successful transition into the community. As the primary sales professional and frontline ambassador for Park Plaza Senior Living, this role cultivates meaningful relationships with prospective residents, families, referral sources, and community partners while delivering an exceptional customer experience. This position reports directly to the Executive Director.

The Senior Living Sales Director develops and executes sales strategies that achieve occupancy goals, maintains an active and healthy prospect pipeline, and ensures consistent follow-up throughout the sales process. This position works collaboratively with the Marketing Coordinator to maximize lead generation and community visibility and partners with the Director of Institutional Advancement on strategic outreach, partnerships, sponsorships, and initiatives that support organizational growth.The Senior Living Sales Director coordinates closely with the Director of Community Living and other operational leaders to ensure a seamless transition from prospect to resident, fostering confidence, trust, and long-term resident satisfaction.

• Lead all sales activities for Park Plaza Senior Living with accountability for achieving occupancy and revenue goals
• Develop and execute annual and quarterly sales plans aligned with organizational objectives
• Maintain a robust sales pipeline through proactive prospecting, lead nurturing, and relationship management
• Manage the complete sales lifecycle from inquiry through move in
• Conduct timely follow-up with all inquiries using established response standards
• Build trusted relationships with prospective residents and family decision-makers
• Guide prospects through the decision-making process using a consultative sales approach
• Prepare pricing proposals and residency agreements in accordance with organizational policies
• Monitor sales metrics and adjust strategies to maximize occupancy

Lead Generation & Business Developm

• Identify and cultivate new referral sources throughout the community
• Develop relationships with outside organizations to generate leads
• Represent Park Plaza at networking events, health fairs, educational programs, and community functions
• Conduct outreach activities that increase awareness of Park Plaza Senior Living

Move-In Coordination

• Coordinate a seamless transition from signed agreement to move-in
• Collaborate with the Director of Community Living regarding apartment readiness and resident onboarding
• Ensure all required documentation is completed accurately
• Maintain regular communication with incoming residents and families
• Coordinate move-in dates with internal departments
• Follow up after move-in to ensure resident satisfaction

Strategic Partnership

• Collaborate with the Director of Institutional Advancement
• Support initiatives that strengthen Park Plaza's reputation and expand community visibility

Customer Experience

• Deliver exceptional hospitality throughout every stage of the sales process
• Conduct personalized community tours
• Assess individual needs and recommend appropriate living options
• Serve as a trusted resource for prospective residents and families
• Maintain regular communication throughout the decision process
• Coordinate move-in timelines and expectations
• Ensure every interaction reflects Park Plaza's mission and values

CRM & Administrative Managem

• Maintain accurate prospect records within the CRM system
• Document all contacts, meetings, tours, and follow-up activities
• Generate sales reports and occupancy forecasts
• Track referral sources and conversion metrics
• Maintain confidentiality of resident and prospect information
• Ensure compliance with applicable regulations and organizational policies

Qualifications

Bachelor’s degree in marketing, Business Administration, Communications, Healthcare Administration, or a related field preferred.Equivalent experience may be considered.

• Three to five years of successful sales experience required
• Senior living, healthcare, hospitality, or residential real estate sales experience strongly preferred
• Demonstrated success meeting or exceeding sales goals
• Experience using CRM systems
• Experience conducting presentations and community outreach

Mission Alignment

The Senior Living Sales Director exemplifies the mission, vision, and values of Park Plaza Senior Living by fostering meaningful relationships, promoting dignity and independence for older adults, and creating an exceptional experience for every prospective resident and family. Through collaboration, integrity, and service excellence, this position contributes directly to the long-term success, reputation, and sustainability of the Park Plaza community.