Senior Living Growth & Marketing Director

Navion Senior Solutions; North Carolina; On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Retirement Plan (401k)

PTO for full time positions

Disability Insurance

Life Insurance

Career Advancement Opportunities

Job summary

Walnut Ridge Assisted Living in North Carolina is seeking a high-performing Senior Living Sales & Marketing Director to lead all sales and marketing activity, including community engagement, lead generation, tours, and closing, to support prospective residents and families.

This role targets annual occupancy goals, builds a strong referral network, plans events, and collaborates with leadership to align advertising with strategy.

Qualifications

• Proven sales executive experience, meeting or exceeding targets.
• Proven ability to drive the sales process from inquiry to close.
• Proven ability to articulate Navion Senior Solutions offerings and position against competitors.
• Excellent listening, negotiation and presentation skills.
• Excellent verbal and written communications skills.

Responsibilities

• Develop and implement comprehensive sales strategies to drive occupancy success.
• Establish methods to monitor marketing and sales program effectiveness.
• Plan and implement marketing activities and events.
• Monitor and maintain budget.
• Collaborate with leadership to determine advertising needs and implement.
• Meet monthly sales activity standards including follow up calls and lead mailings.
• Support move-in process and census goals.
• Develop a strong network of referral sources.
• Host and attend community events and maintain market knowledge.
• Research local competition and adjust strategies as needed.

Skills

Sales leadership

Lead closing

Competitive positioning

Relationship building

Presentation

Negotiation

Verbal communication

Written communication

Team collaboration

Market awareness

Job description

Walnut Ridge Assisted Living is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.

Walnut Ridge Assisted Living has partnered with Tapcheck, revolutionizing the way team members get paid! Join our amazing team and be part of a groundbreaking mobile app that allows team members to access their earned wages instantly. Say goodbye to waiting for payday and the stress of financial instability. With Tapcheck, we believe in empowering team members and giving them more control over their finances. With our innovative technology and user-friendly interface, we are reshaping the world of payroll!

Responsibilities

• Develop and implement comprehensive sales strategies to drive occupancy success.

• Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.

• Plan and implement marketing activities and events.

• Monitor and maintain budget.

• Collaborate with ED and RSDM to determine advertising needs and implements.

• Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.

• Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.

• Respond and follow-up to inquiries in a positive and timely manner.

• Develop a strong network of professional and agency referral sources.

• Host and attend community events and develop positive community relations.

• Research and maintain information on local competition including rates, specials, services, etc.

• Implement and monitor a move-in system to ensure all resident records are complete prior to admission.

• Maintain new residents and inquiries in the Move-In database.

• Prepare and distribute mailings to prospective and current residents.

• Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.

• Complete weekly and quarterly census reports.

• Select and order promotional supplies while staying within the budget.

• Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.

• Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy

• Proven sales executive experience, meeting or exceeding target
• Proven ability to drive the sales process from inquiry to close
• Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
• Ability to position Navion against competitors
• Ability to work well with others and promote a team environment.
• Excellent listening, negotiation and presentation skills
• Excellent verbal and written communications skills

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• PTO for full time positions
• Short & Long Term Disability Insurance
• Life Insurance
• Career Advancement Opportunities

#RNW