Senior Lifecycle & Retention Manager — DTC E-Commerce

Katia Designs LLC; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

Katia Designs LLC is seeking a highly experienced Lifecycle & Retention Manager to own email, SMS, and repeat-purchase strategy for our DTC brand.

You will identify opportunities, build the strategy, execute campaigns and flows, test aggressively, and analyze results to grow revenue from our existing customer base. This is not a consulting or reporting position — we need an operator.

You will collaborate with creative, CRO, paid media and merchandising to drive measurable growth.

Qualifications

• Hands-on lifecycle marketing for a $5M+ DTC e-commerce brand.
• Proficient in Klaviyo and can build campaigns, flows, segments and tests.
• Must demonstrate measurable improvements in retention and revenue.
• Proactive, data-driven, and able to act without supervision.

Responsibilities

• Own Klaviyo email & SMS strategy and execution.
• Manage campaign calendar and deployment.
• Develop and optimize automated flows.
• Segment and personalize customer communications.
• Drive repeat purchase and win-back initiatives.
• Run VIP and high-value customer programs.
• Oversee post-purchase, cross-sell and replenishment strategies.
• Grow list growth and lead capture.
• Conduct and apply A/B tests on messaging, timing and creativity.
• Monitor deliverability and list health.
• Perform cohort, LTV and retention analyses.
• Provide weekly performance reporting with actionable insights.
• Coordinate with creative, CRO, paid media and merchandising.

Skills

Klaviyo

Lifecycle marketing

Email marketing

SMS marketing

A/B testing

Cohort analysis

Retention analysis

Data-driven

Tools

Klaviyo

Job description

Katia Designs is an established DTC e-commerce brand with a large existing customer base. We are looking for a highly experienced, hands-on Lifecycle & Retention Manager to take ownership of our email, SMS, customer retention, and repeat-purchase strategy.

This is not a consulting or reporting position. We need an operator.

You will be responsible for identifying opportunities, building the strategy, executing campaigns and flows, testing aggressively, analyzing results, and ultimately growing measurable revenue from our existing customer base.

What You’ll Own

• Klaviyo email & SMS strategy and execution
• Campaign calendar and deployment
• Automated flows and continuous flow optimization
• Customer segmentation and personalization
• Repeat purchase and win-back strategies
• VIP and high-value customer programs
• Post-purchase, cross-sell and replenishment strategies
• List growth and lead capture
• A/B testing across messaging, offers, timing and creative
• Deliverability and list health
• Cohort, LTV and retention analysis
• Weekly performance reporting with specific actions being taken based on the data
• Coordination with creative, CRO, paid media and merchandising

How We Will Measure Success

• Reactivation of lapsed customers

Who We’re Looking For

You have significant hands‑on experience managing lifecycle marketing for a $5M+ DTC e-commerce brand.

You are highly proficient in Klaviyo and can personally build campaigns, flows, segments and tests.

Most importantly, you can show us numbers.

We want to hear what the business looked like when you arrived, what you changed, and what happened to retention and revenue as a result.

We are not looking for someone who waits to be told what to do. We want someone who looks at the data, identifies opportunities, executes quickly, measures the results and continuously improves.

Final Question

Assume you joined a DTC brand with 100,000+ existing customers whose retention performance was significantly under-optimized.

Walk us through what you would do during your first 30 days to generate materially more revenue from that customer base—without simply increasing discounts.

Please be specific. We are much more interested in your thinking and execution plan than a generic marketing answer.