Product Marketing Manager, Checking & Savings

SoFi; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

SoFi is seeking an analytical Product Marketing Manager to own engagement and retention marketing for Checking & Savings, the core of our deposits growth. You’ll focus on our existing member base, driving deposits, direct deposits, and balance growth while partnering with product and engineering on experiments that turn accounts into everyday banking habits.

You’ll work with Lifecycle Marketing on multi‑channel campaigns and apply rigorous segmentation, testing, and readouts to optimize every

Qualifications

• Strong quantitative skills and ability to size opportunities and read test results.
• Experience turning insights into actionable recommendations.
• Proven track record in product or growth marketing, preferably fintech or banking.

Responsibilities

• Drive day‑to‑day engagement and retention marketing for Checking & Savings.
• Grow and retain balances and direct deposit relationships by targeting high‑leverage segments.
• Own promotions, sweepstakes, and offers from design to launch, with compliance review.
• Develop segmentation and testing programs to unlock incremental value across the member base.
• Partner with Lifecycle Marketing to design, launch, and optimize multichannel campaigns.
• Collaborate with product/engineering on product‑led experiments for growth.
• Reduce churn and reactivate dormant members through targeted offers and testing.
• Build the measurement plan and readouts, turning findings into concrete recommendations.

Skills

Analytical thinking

Cross-functional collab

SQL

BI tools (Tableau)

Education

Bachelor’s degree

Tools

SQL

Tableau

Job description

Who we are:

Shape a brighter financial future with us.

Employee Applicant Privacy Notice

Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

We're seeking an analytical, execution-oriented Product Marketing Manager to drive engagement and retention marketing for SoFi Checking and Savings, the foundation of our deposits business and our largest driver of member growth. This role focuses on our existing member base: deepening the relationships we already have, growing and retaining balances and direct deposits, and bringing dormant accounts back to life. Your core KPIs will be deposits and direct deposits, with a specific focus on growing and retaining balances across our existing member base. You'll own the promotions and offers that ladder to those goals, working directly with the technical teams that build and implement them. You'll work alongside our Lifecycle Marketing team on engagement and retention campaigns, and partner closely with product and engineering on product-led experiments that turn accounts into everyday banking habits. This includes driving ongoing account utilization as well as reducing churn and reactivating dormant members. Analytical rigor is central to this role. Segmentation, audience development, and offer testing are primary levers for driving deposit and direct deposit growth, and we're looking for someone with the quantitative depth to identify opportunities within the member base and the judgment to prioritize the ones worth pursuing. This is a hands‑on individual contributor role with a meaningful piece of the business to drive. You'll be the day-to-day marketing owner of this segment of our business, working in close partnership with the Product Marketing lead for Checking & Savings. You'll collaborate with product, engineering, data science, lifecycle, channel owners, our in-house creative studio, finance, and compliance.

What you’ll do

• Drive day-to-day engagement and retention marketing for Checking & Savings, with core KPIs on deposits and direct deposits across our existing member base


• Grow and retain balances and direct deposit relationships by identifying the highest-leverage member segments, sizing the opportunity, and building the plan to move them


• Own the promotions, sweepstakes, and offers tied to your KPIs, from offer construction and setup through launch, compliance review, and post-campaign analysis, working directly with the technical teams that build and implement them


• Develop sophisticated segmentation and testing programs, designing audience and offer tests that identify and unlock incremental value across the member base


• Partner closely with Lifecycle Marketing to design, launch, and optimize engagement and retention campaigns across email, push, in-app, and other owned channels


• Work with product and engineering on product‑led experiments: in-product prompts, feature surfacing, and flows that drive direct deposit and balance growth among established members


• Reduce churn and reactivate dormant members through member segmentation, targeted offers, and disciplined testing


• Build the measurement plan and own the readout: define success up front, read results with an eye toward incrementality, and turn findings into concrete recommendations for the next cycle

What you’ll need

• 4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category


• Analytical Thinking: Strong quantitative skills and comfort in spreadsheets and Business Intelligence tools. You can build a segmentation, run a cohort or retention analysis, size an opportunity, read a test result, and clearly explain what happened and why


• Strategic Thinking: Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation


• Cross‑Functional Collaboration: Proven experience working closely with cross-functional teams, especially Product and technical/engineering partners. You can translate marketing needs into requirements a technical team can build against


• Experimentation: Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on


• Project Management: Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details


• Communication: Write clearly and concisely; can brief a creative team and present a readout to partners with equal ease


• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)


• Bachelor's degree required

Nice to have

• Experience marketing banking or deposit products, particularly around direct deposit or balance growth


• Experience with segmentation and audience targeting against a large customer base


• Experience building and running promotions, sweepstakes, or offer and bonus mechanics


• Working familiarity with SQL and Business Intelligence tools such as Tableau


• Experience operating in a regulated environment alongside legal and compliance partners

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [e-mail].

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.