Senior Lifecycle Marketing Manager

Tava Health; Salt Lake City (UT); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Stock options

Mental health benefits

401(k) retirement plan

Generous PTO & paid holidays

Parental leave

Job summary

Tava Health is seeking a Senior Lifecycle Marketing Manager to own end-to-end lifecycle programs, from recruiting providers to driving patient signups and sessions, with hands-on involvement in data infrastructure and template code that makes journeys work.

This hybrid role collaborates across Marketing, Product, Engineering, Provider, Client, and Commercial teams to design, test, and optimize campaigns, write brand-aligned copy, implement scalable event tracking, and ensure HIPAA-compliant

Qualifications

• Experience in lifecycle marketing, CRM management, or email marketing in a high-growth tech or healthcare/wellness environment.
• Proven ability to drive measurable conversions.
• Hands-on, expert-level experience with marketing automation platforms (Iterable and HubSpot preferred) including template logic, event-triggered campaigns, and API-level troubleshooting.
• Working knowledge of event tracking and data infrastructure; comfortable partnering with Engineering on API-based event tracking and data integration.
• Strong copywriting and strategy skills with the ability to translate complex ideas into clear messaging.
• Proficiency in HTML/CSS and templating languages for dynamic templates.

Responsibilities

• Build lifecycle marketing strategy, journeys, and campaigns to recruit providers, drive signups, and activate partnerships.
• Test and iterate on campaign elements to improve open, click-through, conversion rates.
• Write and edit copy for lifecycle communications aligned with brand.
• Define and troubleshoot the customer data and event tracking infrastructure with Product/Engineering.
• Scope event schemas and resolve data mismatches between systems.
• Select architecture for reliable, scalable campaign triggers (API-based vs native integrations).
• Manage the marketing automation platform and template logic.
• Develop and QA dynamic HTML/CSS email and SMS templates.
• Monitor, analyze, and report on campaign performance and share insights with stakeholders.
• Plan MarTech strategy and scale data pipelines as platform grows; ensure HIPAA compliance.

Skills

Copywriting

A/B testing

Analytics

Lifecycle marketing

CRM management

Strategic thinking

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Iterable

HubSpot

Braze

Customer.io

Job description

ABOUT TAVA

At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.

We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.

ABOUT THE ROLE

Tava Health is looking for a Senior Lifecycle Marketing Manager to own the strategy, infrastructure, and execution behind a wide variety of lifecycle marketing programs. This is a hybrid strategic/technical/creative role: you'll design and execute journeys that recruit therapists and prescribers, drive patient signups and completed sessions, and activate commercial partnerships — while also getting hands-on with the data infrastructure, platform configuration, and template code that make those journeys work.

You’ll operate across the entire business, partnering with Marketing, Product, Engineering, Provider, Client, and Commercial teams on provider growth programs and additional lifecycle initiatives. If you love the intersection of strategy, data, and craft — and want to build lifecycle programs that genuinely help people access mental healthcare — this role is built for you.

WHAT YOU'LL DO

Lifecycle Strategy & Campaign Execution

• Build lifecycle marketing strategy, customer journeys, and campaigns to recruit providers, drive patient signups and completed sessions, and activate commercial partnerships.




• Rigorously test and iterate on all campaign elements — subject lines, messaging, timing, segmentation, and CTAs — to continuously improve open rates, click-through rates, conversion rates, and other key performance metrics.




• Strategize, write, and edit compelling, brand-aligned copy for lifecycle communications that resonates with providers, individuals seeking mental health support, and commercial partners.

Data & Event Tracking Infrastructure

• Partner directly with Product and Engineering teams to define, implement, and troubleshoot the customer data and event tracking infrastructure that powers lifecycle campaigns.




• Scope event schemas and resolve data structure mismatches between systems (e.g., CRM, webhook, and ESP integrations).




• Identify the right architecture — API-based event tracking vs. native integrations — for reliable, scalable campaign triggers.

Marketing Automation Platform Management

• Expertly manage and utilize our marketing automation platform (deep hands-on experience with Iterable or HubSpot, or similar platforms like Braze or Customer.io, required).




• Apply advanced templating logic (e.g., Handlebars or similar conditional templating languages) to build dynamic campaigns.




• Troubleshoot platform-specific field resolution and data-binding issues.

Template Development & QA

• Build, QA, and deploy responsive, dynamic email and SMS templates using HTML/CSS and conditional templating logic.




• Ensure correct rendering, including null/missing data handling and fallback states.




• Ensure consistent display across devices and email/SMS clients.

Analytics & Reporting

• Monitor, analyze, and report on campaign performance.




• Use performance insights to optimize journeys and campaigns, and make actionable recommendations for future strategy.




• Present results and insights to stakeholders on a regular basis.

MarTech Strategy & Scaling

• Evaluate and help scale our marketing technology infrastructure as the platform grows.




• Assess CDP/ESP tooling and data pipeline requirements (e.g., BigQuery).




• Ensure compliance requirements (e.g., HIPAA) are met as systems and processes evolve.

WHAT YOU'LL BRING

• Bachelor's degree in Marketing, Communications, Business, or a related field.




• 6-9 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment.




• Demonstrated expertise in driving measurable conversions.




• Hands-on, expert-level experience with a modern marketing automation platform — Iterable and HubSpot preferred — including template logic, event-triggered campaigns, and API-level troubleshooting.




• Working knowledge of event tracking and data infrastructure; comfortable partnering with Engineering on API-based event tracking, webhook architecture, and resolving data structure mismatches between marketing and product systems.




• Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging.




• Proficiency in setting up and analyzing A/B and multivariate tests.




• Proficiency in HTML/CSS and conditional/templating logic (e.g., Handlebars, Liquid, or similar) for building dynamic, data-driven templates.




• Excellent analytical skills and the ability to use data (e.g., Mixpanel, BI tools, Excel) to inform decisions.

Even if you don’t meet every qualification, please consider applying anyway.

WHY YOU'LL LOVE WORKING AT TAVA:

• Competitive salary and stock options (so you share in the company’s success).




• Fully-covered medical and dental premiums for you and your family, plus voluntary insurance options.




• Free, generous Tava mental health benefit — of course!




• Monthly HSA contributions for qualifying enrolled employees.




• Generous PTO and paid holidays.




• Paid parental leave.




• 401(k) retirement plan.




• Weekly company-paid lunch via DoorDash and a personal DashPass subscription.




• Opportunity to make a meaningful impact at a high-growth, mission-driven company.

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*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Indiana, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Utah, and Washington.

Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.

All hiring activities at Tava Health are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.

Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at [e-mail]

Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.