Senior Lifecycle Marketing Manager

april; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Flexible work hours

Collaborative work environment

Job summary

A growing fintech company in New York is seeking a Senior Lifecycle Marketing Manager to lead innovative marketing strategies for tax products. In this role, you will develop playbooks and collaborate closely with partners to ensure successful product launches and adoption. Candidates should have 5-7 years of lifecycle marketing experience, particularly with consumer mobile apps. Familiarity with tax-related products is a plus. This position offers competitive compensation and requires on-site presence three days a week.

Qualifications

• 5-7 years of experience in lifecycle marketing, ideally in fintech.
• Proven track record in developing strategies across various channels.
• Familiarity with tax-related products is a HUGE plus.

Responsibilities

• Lead creation of lifecycle marketing playbooks.
• Develop and manage retargeting strategies.
• Update marketing strategies based on product changes.
• Drive key KPIs for product success.
• Advise marketing teams in fintech on best practices.

Skills

Lifecycle marketing

Consumer mobile apps

Braze or similar platforms

Relationship management

Marketing strategy development

Tools

Braze

Email marketing tools

Job description

Overview

april is looking for a seasoned Senior Lifecycle Marketing Manager to play a pivotal role in our growth. This is more than just a marketing job—this is an opportunity to be the expert, the go-to strategist, and a trusted partner to our clients as they embark on marketing tax products to their customer base for the first time. You’ll have the chance to shape how our innovative tax products—Filer, Estimator, and Paycheck Optimizer—reach and engage taxpayers, all while building strong, lasting relationships with several leading fintech and financial services companies.

In this strategically important role, you’ll split your time between crafting cutting-edge lifecycle marketing playbooks and working hands-on with our partners to ensure these strategies are successfully implemented. Your influence will extend beyond strategy development; you'll be instrumental in helping our clients manage their internal stakeholders, advocate for airtime for tax marketing, and navigate the complexities of launching a new product category. Team members residing within the New York City metropolitan area must maintain a minimum on-site presence of three days per week.

Key responsibilities

• Take the lead in creating robust playbooks for email, push notifications, and in-app messaging that drive the launch of the Filer, Estimator, and Paycheck Optimizer products
• Develop and own retargeting strategies and execution plans, with a strong emphasis on using Braze or similar platforms
• Regularly update and refine marketing strategies to ensure they align with evolving product value propositions
• Focus on driving key KPIs, such as product adoption rates and campaign start rates, to measure and ensure success
• Be the trusted advisor to lifecycle marketing teams at large fintech and financial services companies, providing hands-on guidance to ensure the successful adoption of our marketing playbooks
• Help clients navigate their internal processes, manage stakeholders, and advocate effectively for the importance of tax marketing within their organizations
• Build strong, trust-based relationships with partners, ensuring they see you as an essential resource in their marketing efforts

Experience

• 5-7 years of experience in lifecycle marketing, with a strong background in consumer mobile apps, ideally in fintech
• Proven track record in developing and executing lifecycle marketing strategies across email, push, and in-app messaging channels
• Experience with Braze or similar ESP platforms
• Familiarity with tax-related products is a HUGE plus

About april

april is the only embedded, year-round tax platform built to power smarter financial decisions. From filing to planning to onboarding, april’s white-labeled tools bring real-time tax intelligence into the platforms people already use, helping users understand the impact of every paycheck, equity transaction, or income shift, and stay on top of tax payments throughout the year. Built to handle even the most complex tax situations, april’s AI-powered tax engine ingests data directly from partner apps to deliver accurate outcomes in record time—making tax planning and filing more connected, contextual, and accessible than ever. With API-first infrastructure and seamless data integrations, april helps partners deliver more value, deepen loyalty, and turn taxes into a strategic edge—for their clients and their business.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales