Director, Marketplace Marketing

Xometry; Waltham (MA); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

401(k) match

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid time off

Maternity leave

Wellbeing resources

EAP

Job summary

Xometry is looking for a Director of Marketplace Marketing to own the strategy driving demand on both buyer and supplier sides. You will lead a team of 5–6 marketers, partnering with Sales, Product and Operations to turn interest into revenue and recruit and retain manufacturing partners.

The role emphasizes cross-functional leadership, data-driven decision-making, and scaling engagement programs in a fast-growth marketplace.

Qualifications

• 12+ years in B2B marketing with leadership of 5+ people.
• Experience in marketplace, SaaS, or technology is preferred.
• Strong growth marketing capabilities: lead gen, nurture, conversion.
• Ability to collaborate across Sales, Product, Operations and Marketing.
• Excellent communication; translate offerings into compelling value.
• Market-centric mindset; apply voice of the market to campaigns.
• Proven engagement programs that scale participation and ROI.
• Creative sensibility to guide campaigns, messaging, and storytelling.
• Solid analytics; use data, research and dashboards to prove ROI.
• Proficiency with AI and Martech tools (Claude, Gemini, Salesforce, HubSpot, Looker).
• Strong people leadership and developer of managers.
• Thrives in fast-paced, high-growth environments.

Responsibilities

• Own buyer demand and account growth, including MQL programs and lead hand-off to Sales.
• Drive supplier marketing strategy, partner recruitment and activation.
• Develop and enable Sales with on-brand messaging and sales materials.
• Build referral, review, and reference programs to grow advocates.
• Set and manage event strategies for buyer and partner audiences.
• Manage marketing budget and ensure invoice accuracy.

Skills

Leadership

Growth marketing

Cross-functional collaboration

Strategic storytelling

Data analytics

AI/Martech tools

Team development

B2B marketing

Partner marketing

Tools

Salesforce

HubSpot

Looker

Claude

Gemini

Job description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Xometry runs an AI-powered marketplace that connects buyers who need custom manufactured parts with a global network of manufacturing partners. The Director, Marketplace Marketing owns the marketing that drives demand on both sides. You turn buyer interest into sales-ready leads, grow revenue within existing customer accounts, and recruit, activate and retain the manufacturing partners who fulfill the work. You set the strategy, work cross-functionally on execution, and stay hands-on in the programs that deliver them. You will manage a team of 5-6 marketers.

How You’ll Contribute:

Buyer Demand and Account Growth

• Lead Generation and Nurture: Own our marketing qualified lead (MQL) program from first engagement through qualification and hand-off to Sales. Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.
• Customer Advocacy and Account Expansion: Set the strategy for growing existing accounts, from onboarding through long-term retention. Build referral, review and reference programs that turn satisfied buyers into advocates.
• Sales Enablement: Deliver on-brand, insight-driven messaging, proof points and sales materials that the Sales team actually uses. You will be Sales’ primary partner in Marketing.

Supplier Marketing

• Strategy and Reporting: Own partner marketing strategy, planning and results against global partner recruitment targets.
• Supplier Acquisition: Build multi-channel programs to acquire new manufacturing partners and win back lapsed ones.
• Reputation: Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence and PR plans built with Communications.
• Activation, Engagement and Retention: Help new partners complete onboarding and take their first jobs, keep them engaged and accepting work, and reduce the number who leave the network.
• Global Alignment: Work with our international partner marketing team so insights and assets are developed together and adapted for local markets.
• Network Partnership: Be the primary marketing partner to the team that manages our supplier network.

Across Both Sides of the Marketplace

• Customer Stories: Build a steady pipeline of buyer and partner stories that fuel Sales, Content and Campaigns.
• Events: Set event strategy for buyer and partner audiences.
• Budget: Manage the commercial marketing budget and invoice accuracy.

What You’ll Bring to Xometry:

• 12+ years in B2B marketing, including 5+ leading teams. Marketplace, SaaS or technology experience strongly preferred. Manufacturing familiarity is a plus.
• Depth in growth marketing: lead generation and qualification, nurture design and conversion, and a record of working side by side with Sales.
• Skilled collaborator and influencer, ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities
• Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions
• Market-Centric Mindset: Highly skilled at capturing and applying the \"voice of the market\" to ensure all marketing efforts resonate with the target audience
• Experience creating engagement programs that scale participation and value
• Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling
• Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI
• Proficiency with the latest AI and Martech tools (ie, Claude, Gemini, Salesforce, HubSpot, Looker).
• Strong people leader with experience developing managers and building high-performing teams
• Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building

The estimated base salary range for new hires into this role is $175,000-200,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.