Senior Lead Marketing Manager

Lumen; Frankfort (KY); Remote; USD 106,000 - 141,000; Full time

Benefits offered by this job

Health benefits

Life benefits

Lifestyle benefits

Job summary

Lumen, the trusted network for the AI-powered world, seeks a Senior Lead Marketing Manager to shape scalable, integrated programs aligning with sales goals and pipeline needs. You will define audiences, orchestrate multichannel campaigns, and create repeatable activation models for Field Marketing and Sales, using data-driven decisions and AI enhancements.

This remote, U.S.-based role requires strong leadership, collaboration, and the ability to influence stakeholders across teams to drive

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in B2B marketing, field marketing, demand generation, or ABM roles.
• Proven ability to translate priorities into measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics and account engagement.
• Experience designing multichannel programs (digital, ABM, events).
• Strong program management skills across multiple workstreams.
• Proven ability to influence stakeholders without direct authority.
• Strong analytical, written, and verbal communication skills.

Responsibilities

• Translate business priorities into integrated marketing strategies.
• Build roadmaps with objectives, audiences, success metrics, and activation plans.
• Design programs that generate demand and improve pipeline conversion.
• Develop scalable frameworks, playbooks, and workflows for multiple segments and regions.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners to drive execution.
• Establish measurement frameworks that link marketing to pipeline and outcomes.
• Translate data into actionable recommendations and investment decisions.
• Identify AI-enabled workflows for research, targeting, content, planning, activation, reporting, and optimization.
• Support planning and execution of select events (roundtables, trade shows, etc.).

Skills

B2B marketing

Program management

Cross-functional influence

Data-driven decisions

Analytical skills

Written communication

Verbal communication

AI-enabled workflows

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Lumen is the trusted network for the AI-powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high-performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.

At Lumen, you'll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.

This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you're ready to take ownership, deliver meaningful impact, and help shape the future of AI-ready connectivity, join us today.

The Role

The Senior Lead Marketing Manager will shape scalable, integrated marketing programs that translate business priorities, sales goals, and pipeline needs into measurable growth. Operating at the intersection of strategy and execution, this leader will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales. Success requires strong cross-functional influence, data-driven decision-making, and the practical application of AI and automation to improve speed, consistency, and scale.

Location

This is a work from home position within the U.S.

The Main Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build forward-looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.
• Design programs that generate demand, expand buying groups, progress strategic opportunities, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows that can be activated across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to drive coordinated execution.
• Establish executive-ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows that improve research, targeting, content development, planning, activation, reporting, and optimization.
• Support the planning and execution of select events, including roundtables, trade shows, and other customer or industry-focused engagements.

What We Look For in a Candidate

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Demonstrated success translating business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.
• Experience designing multichannel programs using digital, account-based marketing, sales activation, partner, executive engagement, content, or event tactics.
• Strong program management skills, with the ability to lead multiple workstreams, stakeholders, dependencies, and timelines.
• Proven ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
• Strong analytical, written, and verbal communication skills, including the ability to turn complex strategies and performance data into clear decisions and activation plans.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

$105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY

$111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI

$116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Learn more about Lumen's:

Benefits (https://jobs.lumen.com/global/en/benefits-statement)

Bonus Structure

Requisition #: 344309

Life at Lumen

Life at Lumen is human and connected, even in a fast moving, AI-focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes.

Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win.

To learn more about Life at Lumen and how we live the Lumen 8, please visit:

https://jobs.lumen.com/global/en/life-at-lumen

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/global/en/faq) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-based basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Privacy Notice

Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data.

To review Lumen’s Global Employment Applicant and Talent Community Privacy Notice, please visit:

https://jobs.lumen.com/global/en/privacy-notice

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.