Lead Marketing Operations Manager

Lumen; Phoenix (AZ); Remote; USD 106,000 - 141,000; Full time

Job summary

Lumen is seeking a Lead Marketing Operations Manager to shape and optimize our marketing technology ecosystem. You will manage Marketo and a suite of integrations, translating business needs into scalable tech solutions across Marketing, Sales, Technology, Product, Analytics, and external partners.

You will drive campaign execution, data quality, and process improvements, collaborating with cross-functional teams to deliver strong customer experiences in a remote-first environment across the U.S.

Qualifications

• 5–10 years of experience administering and optimizing Marketo in enterprise environments.
• Experience with Salesforce integrations and complex martech ecosystems.
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
• Experience developing documentation, process maps, operational procedures, and training materials.
• Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.
• Preferred qualifications include Marketo Certified Expert (MCE) and experience with HubSpot, Eloqua, or Salesforce Marketing Cloud.

Responsibilities

• Administer and optimize Marketo and related marketing technologies to enable reliable, scalable campaign execution.
• Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms (Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, OneTrust).
• Lead onboarding of new marketing technologies and integrations (strategy, security reviews, configuration, testing, deployment, documentation, support).
• Improve operational efficiency through project management, process optimization, and change management.
• Drive data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
• Perform QA for Marketo campaigns prior to deployment and establish standards for consistency and scalability.

Skills

Marketo

Salesforce integration

Marketing automation

Data quality

Project management

Documentation & training

Communication

Tools

Salesforce

Demandbase

Conversica

Knak

NeverBounce

ZoomInfo

OneTrust

Job description

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.

At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.

This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today.

The Role

The Lead Marketing Operations Manager will help shape and evolve Lumen’s marketing technology ecosystem, enabling reliable, scalable campaign execution and more connected customer experiences.

This role leads the administration and optimization of Marketo and a complex MarTech stack, bringing together technology, data, process, and automation to improve how marketing operates at scale.

Working across Marketing, Sales, Technology, Product, Analytics, and external partners, this role translates business needs into practical technology solutions, drives operational excellence, and supports the adoption of new capabilities across the organization.

Work Location

Fully remote position open to candidates based anywhere in the U.S.

The Main Responsibilities

• Administer and optimize Marketo and related marketing technologies to enable reliable, scalable campaign execution.
• Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms, including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, and OneTrust.
• Lead onboarding of new marketing technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation, and ongoing support.
• Improve operational efficiency through effective project management, process optimization, and change management.
• Drive improvements in data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
• Perform quality assurance for Marketo campaigns prior to deployment and establish standards that strengthen consistency, scalability, and campaign performance.
• Own documentation, process guidance, and operational resources that enable knowledge sharing, consistency, and effective stakeholder communication.
• Partner across Marketing, Sales, Technology, Product, and Analytics to translate evolving business requirements into scalable technology and automation solutions.

What We Look For in a Candidate

• Required Qualifications
• 5–10 years of experience administering and optimizing Marketo in enterprise environments
• Experience supporting large-scale marketing automation programs and campaign operations.
• Strong experience with Salesforce integrations and complex marketing technology ecosystems
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
• Experience developing documentation, process maps, operational procedures, and training materials.
• Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.
• Preferred Qualifications
• Marketo Certified Expert (MCE) certification.
• Experience with multiple marketing automation platforms, including HubSpot, Eloqua, or Salesforce Marketing Cloud.
• Experience supporting enterprise MarTech ecosystems including Salesforce, Demandbase, Conversica, ZoomInfo, OneTrust, NeverBounce, webinar platforms, and event technologies.
• Familiarity with Workfront or similar project management platforms.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

$105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY

$111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI

$116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Learn more about Lumen's:

Benefits (https://jobs.lumen.com/global/en/benefits-statement)

Bonus Structure

Life at Lumen

Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes.

Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win.

To learn more about Life at Lumen and how we live the Lumen 8, please visit:

https://jobs.lumen.com/global/en/life-at-lumen

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/global/en/faq) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Privacy Notice

Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data.

To review Lumen’s Global Employment Applicant and Talent Community Privacy Notice, please visit:

https://jobs.lumen.com/global/en/privacy-notice

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.