Senior Korea Growth Marketing Lead

iHerb; Guam; Hybrid; USD 89,000 - 133,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

iHerb, a global health and wellness retailer, is seeking a Senior Marketing Manager for Korea based in Seoul with hybrid work arrangement. The role leads marketing strategy across Naver, Coupang, and other platforms, driving growth and improving retention while expanding customer base.

Responsibilities include managing local agencies, coordinating campaigns, optimizing channels (influencers, social, affiliates, OOH), and partnering with cross-functional teams to execute localized programs and

Qualifications

• Deep knowledge of the Korean e-commerce landscape including marketplace ecosystems such as Naver and Coupang.
• Proven ability to turn insights into growth actions with data-driven decisions.
• Excellent organizational skills and ability to manage multiple initiatives.

Responsibilities

• Manage relationships with local agencies and budgets for ROI.
• Oversee campaigns, localization, and marketplace communications for Korea.
• Lead PR & events and coordinate with cross-functional teams.
• Report results and translate insights into growth tactics.
• Develop commercial strategies and trade marketing calendar for the region.

Skills

Korean market knowledge

Digital marketing

Data-driven

Cross-functional collaboration

Communication with leadership

Education

Bachelor’s Degree in Marketing/Business

Tools

Microsoft Office

Google Workspace

Job description

iHerb, a global health and wellness retailer, is seeking a Senior Marketing Manager for Korea based in Seoul with hybrid work arrangement. The role leads marketing strategy across Naver, Coupang, and other platforms, driving growth and improving retention while expanding customer base.

Responsibilities include managing local agencies, coordinating campaigns, optimizing channels (influencers, social, affiliates, OOH), and partnering with cross-functional teams to execute localized programs and