Senior Investment Writer - Thought Leadership & Markets

Allspring Global Investments; Charlotte (NC); Hybrid; USD 130,000 - 155,000; Full time

Job summary

Allspring Global Investments seeks a Senior Investment Writer to shape differentiated thought leadership that supports strategic priorities, strengthens brand credibility, and drives commercial outcomes. The role partners with Investments, Sales, Product, Compliance and Marketing.

Based in a hybrid environment with in-office four days per week in Charlotte, NC, the writer translates complex market views into clear investment insights, and contributes to campaigns around ETFs, Direct Indexing and

Qualifications

• 10+ years of investment writing, financial journalism, or investment content strategy within asset management or financial services.
• Exceptional writing, editing, and storytelling skills with ability to simplify complex topics while staying accurate.
• Experience developing thought leadership for institutional, wealth, or intermediary audiences on ETFs, Direct indexing/SMAs, and tax-aware investing.
• Strong understanding of capital markets, investment strategies, and asset allocation.
• Strategic thinker who connects content to business outcomes and client needs.
• Collaborative; works across investment, marketing, and distribution teams.
• Experience using AI to drive innovation and productivity.
• Detail-oriented with focus on quality, accuracy, and compliance.
• Strong knowledge of Microsoft Office tools (PowerPoint, Word, Excel).

Responsibilities

• Lead the creation of high-quality thought leadership content (articles, whitepapers, videos, podcast scripts) aligned to firm priorities.
• Translate complex market views and macro themes into clear investment insights for client audiences.
• Develop content supporting campaigns around ETFs, Direct Indexing, SMAs, tax-aware investing, retirement and wealth solutions.
• Partner with investment teams, product specialists, and distribution to identify topics and content objectives.
• Contribute to editorial planning, content pipelines, and integrated campaign development.
• Ensure content is accurate, compliant, and aligned with regulatory standards.
• Incorporate distribution insights to improve relevance and reach; support SEO/AE0 practices.

Skills

Strong writing ability

Editing and storytelling

Collaboration across teams

AI-assisted content workflows

Attention to compliance and accuracy

Education

CFA/CAIA/Series 7 progress toward designation

Tools

Microsoft Office (PowerPoint, Word, Excel)

Job description

Allspring Global Investments seeks a Senior Investment Writer to shape differentiated thought leadership that supports strategic priorities, strengthens brand credibility, and drives commercial outcomes. The role partners with Investments, Sales, Product, Compliance and Marketing.

Based in a hybrid environment with in-office four days per week in Charlotte, NC, the writer translates complex market views into clear investment insights, and contributes to campaigns around ETFs, Direct Indexing and