Senior Investment Writer

Allspring Global Investments; Charlotte (NC); Hybrid; USD 130,000 - 155,000; Full time

Job summary

Allspring Global Investments seeks a Senior Investment Writer to shape differentiated thought leadership that supports strategic priorities, strengthens brand credibility, and drives commercial outcomes. The role partners with Investments, Sales, Product, Compliance and Marketing.

Based in a hybrid environment with in-office four days per week in Charlotte, NC, the writer translates complex market views into clear investment insights, and contributes to campaigns around ETFs, Direct Indexing and

Qualifications

• 10+ years of investment writing, financial journalism, or investment content strategy within asset management or financial services.
• Exceptional writing, editing, and storytelling skills with ability to simplify complex topics while staying accurate.
• Experience developing thought leadership for institutional, wealth, or intermediary audiences on ETFs, Direct indexing/SMAs, and tax-aware investing.
• Strong understanding of capital markets, investment strategies, and asset allocation.
• Strategic thinker who connects content to business outcomes and client needs.
• Collaborative; works across investment, marketing, and distribution teams.
• Experience using AI to drive innovation and productivity.
• Detail-oriented with focus on quality, accuracy, and compliance.
• Strong knowledge of Microsoft Office tools (PowerPoint, Word, Excel).

Responsibilities

• Lead the creation of high-quality thought leadership content (articles, whitepapers, videos, podcast scripts) aligned to firm priorities.
• Translate complex market views and macro themes into clear investment insights for client audiences.
• Develop content supporting campaigns around ETFs, Direct Indexing, SMAs, tax-aware investing, retirement and wealth solutions.
• Partner with investment teams, product specialists, and distribution to identify topics and content objectives.
• Contribute to editorial planning, content pipelines, and integrated campaign development.
• Ensure content is accurate, compliant, and aligned with regulatory standards.
• Incorporate distribution insights to improve relevance and reach; support SEO/AE0 practices.

Skills

Strong writing ability

Editing and storytelling

Collaboration across teams

AI-assisted content workflows

Attention to compliance and accuracy

Education

CFA/CAIA/Series 7 progress toward designation

Tools

Microsoft Office (PowerPoint, Word, Excel)

Job description

Overview

The Senior Investment Writer plays a critical role in shaping and delivering differentiated thought leadership that supports the firm’s strategic priorities, strengthens brand credibility, and drives commercial outcomes.

This role is responsible for developing high-impact content while partnering closely with Investments, Sales, Product, Compliance, and teams within Marketing.

The role is part of the Content Marketing team and reports to the Director of Thought Leadership.

We currently operate in a hybrid working model, whereby you will be required to work in-office 4 days per week.

Location(s): Charlotte, NC, or Milwaukee, WI

Responsibilities

• Lead the creation of high-quality thought leadership content, including articles, whitepapers, videos, podcast scripting and thematic series aligned to firm priorities.
• Translate complex market views, portfolio strategies, and macroeconomic themes into clear investment insights and differentiated narratives for client audiences.
• Develop content that supports key campaigns and strategic initiatives (e.g., ETFs, Direct Indexing, SMAs, tax-aware investing, retirement, and wealth solutions).
• Partner with investment teams, product specialists, and distribution to identify timely topics and define content objectives.
• Contribute to editorial planning, content pipelines, and integrated campaign development.
• Demonstrate deep knowledge of financial markets and fundamental investment vehicles.
• Incorporate field feedback and distribution insights into content to improve relevance and effectiveness.
• Ensure all content is accurate, compliant, and aligned with internal compliance standards and regulatory requirements.
• Contribute to SEO/AEO best practices to enhance discoverability and audience reach.

Required Qualifications

• 10+ years of experience in investment writing, financial journalism, or investment content strategy within asset management or financial services
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics without sacrificing accuracy.
• Experience in developing thought leadership for institutional, wealth, or intermediary audiences, and specifically demonstrated experience writing on subjects: U.S. ETFs and portfolio construction, Direct indexing / SMAs, Tax-aware investing and investment tax implications
• Strong understanding of capital markets, investment strategies, and asset allocation
• Strategic thinker with the ability to connect content to business outcomes and client needs
• Highly collaborative, with experience working across investment, marketing, and distribution teams
• Demonstrated use of artificial intelligence to drive innovation and productivity
• Detail-oriented with a strong focus on quality, accuracy, and compliance
• Strong knowledge of Microsoft Office (PowerPoint, Word, Excel)

Preferred Qualifications

• Experience supporting go-to-market campaigns or product launches
• Familiarity with SEO, digital content optimization, and AI-assisted content workflows
• Relevant certifications (e.g., CFA, CAIA, Series 7 license or progress toward designation)
• Experience in helping to support organizing activities in both physical and digital environmentsFlexible, open-minded, proactive and cooperative personality
• Structured work style, be confident working autonomously but like to be part of a team

Please note

This position does not offer sponsorship for employment visas. Applicants must be legally authorized to work in The United States without sponsorship now or in the future.

Compensation

Base Pay Range: $130,000 - $155,000

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary bonus programs, or other annual or non-annual incentive or sales plans.)

Disclosure

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status