Senior Integrated Media Planner

True Media; Clayton (MO); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Integrated Media Planner to join their dynamic team. This role offers a hybrid work schedule, allowing for a perfect balance between office collaboration and remote flexibility. You will be responsible for developing integrated media strategies that align with client goals, conducting insightful research, and maintaining strong client relationships. With a focus on both traditional and digital channels, this position is ideal for someone passionate about media planning and looking to make a significant impact in the advertising services industry. Join a fun work environment that supports your career growth and values your contributions.

Benefits

Career development opportunities

Recognition programs

Employee referral bonuses

Hybrid work schedule

Comprehensive insurance coverage

401(k) with employer match

Mental health support

Paid time off

Holidays

Family leave benefits

Qualifications

• 3+ years in media planning roles within digital, content, or traditional media.
• Experience delegating tasks to junior staff and maintaining professional relationships.

Responsibilities

• Develop plans across traditional and digital channels aligned with client objectives.
• Conduct research on audience insights and industry trends to inform strategies.

Skills

Media Planning

Data Analysis

Client Relationship Management

Research and Insights

Education

Bachelor’s degree in Advertising

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Job description

Join to apply for the Senior Integrated Media Planner role at True Media.

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home.

The Senior Integrated Media Planner will develop and substantiate measurement and channel strategies supporting client business goals under the oversight of the Planning Director. Responsibilities include creating rationales for recommendations, working independently within project parameters, collaborating with Activation Strategy teams, and ensuring all client media plans and buys are delivered effectively. The role also involves supporting business improvements by meeting departmental goals.

Essential Duties and Responsibilities

1. Integrated Media Planning and Strategy Development: Develop plans across traditional and digital channels, align strategies with client objectives, collaborate with activation teams, and manage media briefs.
2. Research and Insights: Conduct research on audience insights, competitive landscape, and industry trends; leverage agency research tools; develop industry viewpoints.
3. Measurement and Reporting: Develop measurement strategies with clear KPIs, oversee final reporting, and collaborate with teams to derive insights.
4. Client Relationship: Maintain strong client relationships through regular communication and ensure understanding of plans to facilitate feedback and signoff.

Qualifications

• 3+ years in media planning roles within digital, content, or traditional media at an agency.
• Experience delegating tasks to junior staff and maintaining professional relationships.
• Ability to analyze data and market research effectively.

Education

Bachelor’s degree in advertising, marketing, communications, or related field preferred, or equivalent experience.

Total Perks Package

• Career development opportunities, recognition programs, employee referral bonuses.
• Hybrid work schedule, fun work environment, casual dress code.
• Comprehensive insurance coverage, 401(k) with employer match, mental health support, paid time off, holidays, and family leave benefits.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Other
• Job function: Marketing and Sales
• Industry: Advertising Services