Senior Integrated Marketing Specialist

Hanscom Federal Credit Union; Littleton (MA); Hybrid; USD 74,000 - 93,000; Full time

Benefits offered by this job

Annual bonus

Health benefits

401(k)

Flexible hybrid schedule

Career development

Job summary

Hanscom Federal Credit Union is seeking a Senior Integrated Marketing Specialist in Littleton. This role leads data-driven campaigns across digital channels to grow loans, deposits, and product adoption.

You will collaborate with marketing, lending, and media partners in a hybrid work environment and drive measurable results. The role requires 5 years in integrated marketing, preferably in financial services, with strong copywriting and analytics.

Qualifications

• 5 years of experience in integrated marketing.
• Experience in financial services or regulated industry preferred.
• Strong copywriting, storytelling, analytics, reporting, project management, and stakeholder management skills.

Responsibilities

• Partner with key stakeholders to understand growth objectives and develop marketing plans.
• Lead the development and execution of integrated campaigns to drive loan applications, account openings, deposits, and product adoption.
• Translate business priorities into actionable campaign strategies.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Develop creative briefs and write persuasive marketing copy for financial products across digital channels.
• Ensure campaigns maintain consistent messaging and brand standards.
• Analyze data and trends to inform targeted marketing campaigns and future spend.
• Prepare campaign performance reports for stakeholders.

Skills

Integrated marketing

Campaign planning

Copywriting

Analytics

Stakeholder management

Education

Bachelor's degree in marketing/communications/business

Tools

AI tools

Job description

It’s an exciting time to be at Hanscom Federal Credit Union!

As a member of our Marketing Department, you will join a dynamic team of purpose-driven individuals committed to delivering exceptional service to our members.

Who we are – Hanscom Federal Credit Union

• Members-first – our members are our top priority. We make business decisions with our members at the top of mind.
• Integrity – we’re honest and committed to doing what’s best for our members and our company. What is right isn’t the same as what is easy.
• Teamwork – we are in this together and we all benefit from our success.
• Innovation – we identify new ideas for processes or products that will lead to positive changes and take the initiative to implement the changes.
• Empathy – we understand that communication starts by listening, understanding diverse perspectives, and caring about others’ sustained success.

Location: Littleton

This position follows a hybrid schedule of three days in-office and two days remote per week.

What we offer

$74,186.94/annual to $92,733.67/annual

• A full-time, permanent position that will reward you through an annual bonus program.
• Medical, Dental, Vision, FSA, 401(k), Student Loan Paydown, and paid Sick and Vacation time benefits.
• A flexible hybrid work schedule environment.
• We are committed to fostering career growth and development – when you join our organization it’s not just a job.
• We look to develop your skills aligned to our business needs and help you progress in your career.

Who you are – Senior Integrated Marketing Specialist

You are a data-driven marketer who can independently manage campaigns from concept through execution while leveraging analytics, market insights, and AI-powered tools to optimize performance and improve results.

What you'll do

• Partner with key stakeholders to understand growth objectives and develop marketing plans that support business goals.
• Lead the development and execution of integrated campaigns designed to drive loan applications, account openings, deposit growth, and product adoption.
• Translate business priorities into actionable campaign strategies.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Develop creative briefs.
• Write and edit persuasive marketing copy for financial products and services across multiple digital channels.
• Ensure campaigns maintain consistent messaging and brand standards.
• Partner with Designer and Digital Manager to produce campaign assets.
• Work directly with media agency to develop and execute media plans.
• Assist in managing paid media programs including paid social, display advertising, SEM, SEO, and video.
• Assist in managing organic social channels with content calendar development, content creation, and posting.
• Establish campaign KPIs and success metrics.
• Analyze data and trends to develop actionable insights that inform targeted marketing campaigns and future marketing spend.
• Prepare campaign performance reports and presentations for stakeholders.
• Leverage AI tools to improve campaign development, content creation, reporting, and workflow efficiency.
• Evaluate new technologies and recommend innovative approaches to improve marketing effectiveness.
• Serve as the lead marketing partner to Residential Lending, Consumer Lending, Deposits, and other business teams.
• Build strong working relationships across departments to ensure campaigns are aligned with organizational objectives.
• Other duties as requested for the role.

Knowledge/Skills/Experience Required:

• 5 years of experience in integrated marketing.
• Financial services, banking, credit union, lending, or other regulated industry experience preferred.
• Demonstrated experience creating integrated campaigns that drive measurable business outcomes.
• Strong understanding of integrated marketing strategy, campaign execution, digital media, and campaign planning.
• Strong copywriting, storytelling, analytical, reporting, project management, communications, and stakeholder management skills.
• Experience using AI tools to improve marketing effectiveness and workflow efficiency

Education/Certifications/Licenses Required

• Bachelor's degree in marketing, communications, business, or a related field.

Interpersonal Skills

The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust. Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.

Other Skills

Demonstrated experience creating integrated campaigns that drive measurable business outcomes. Strong understanding of integrated marketing strategy, campaign execution, digital media, and campaign planning. Strong copywriting, storytelling, analytical, reporting, project management, communications, and stakeholder management skills

PHYSICAL REQUIREMENTS

Is able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in an emergency situation. Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance.

Working Conditions

Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.

MENTAL AND/OR EMOTIONAL REQUIREMENTS

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to complete basic mathematical calculations, spell accurately, and understand computer basics. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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