Senior Integrated Marketing Manager - Kenra Professional

Henkel group; Culver City (CA); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

401k matching

Family support

Career Growth

Job summary

Henkel's Consumer Brands unit seeks a Senior Integrated Marketing Manager to lead the marketing team and drive growth across consumer, professional, retail and digital channels. You will own the integrated calendar, budgets, and go-to-market plans while partnering with Sales, Product Development, Creative, and Leadership to execute campaigns and experiences.

You will guide website content, email/SMS programs, in-store merchandising, and retailer marketing assets, ensuring cross-functional

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of marketing experience, including integrated campaign management and product launches.
• 2+ years of experience leading and developing high-performing teams.

Responsibilities

• Lead, inspire, and develop a team of marketing professionals.
• Drive the strategy, planning, and execution of integrated 360° marketing campaigns across channels.
• Own the annual integrated marketing calendar, budget planning process, and roadmap.
• Champion marketing excellence with improved processes and collaboration.
• Serve as cross-functional lead across Sales, Product Development, Creative, and Leadership.
• Guide in-store merchandising strategies and retailer marketing materials.
• Partner with Key Account Sales to develop customer-specific plans and assets.
• Oversee website content strategy, optimization, and DTC marketing programs.
• Direct email and SMS programs to drive acquisition, engagement, and revenue.
• Establish KPIs and optimize sentiment from insights to decisions.
• Oversee sampling, reviews, and customer advocacy programs.

Skills

Team leadership

Integrated marketing

Campaign management

Go-to-market

Cross-functional

Digital marketing

Customer marketing

Project management

Travel 20%

Education

Bachelor's in Marketing

Job description

About this Position

At Henkel, you'll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you'll do

The Senior Integrated Marketing Manager leads the integrated marketing team and is responsible for defining the strategies, plans and oversee the execution of the plans that drive brand growth across all end consumer, professional, retail, and digital channels. This role oversees the development and execution of integrated marketing strategies across all customer touchpoints, including product launches, go-to-market planning, retail and e-commerce marketing, in-store merchandising, promotional campaigns, customer marketing, sampling and review programs, website optimization, and digital experiences.

• Lead, inspire, and develop a team of marketing professionals, providing strategic direction, performance management, mentorship, and development to build a high-performing integrated marketing team
• Drive the strategy, planning, and execution of integrated 360° marketing campaigns and go-to-market initiatives that drive awareness, demand, engagement, and conversion across consumer, professional, retail, and digital channels
• Own the annual integrated marketing calendar, budget planning process, and strategic integrated marketing roadmap, presenting plans, priorities, and performance results to senior leadership
• Champion integrated marketing excellence by developing processes, workflows, and planning frameworks that improve team efficiency, collaboration, and execution across the organization
• Serve as the primary cross-functional integrated marketing lead, ensuring alignment across Sales, Product Development, Creative, Social/PR, Education, and Executive Leadership teams
• Guide the development of in-store merchandising strategies, promotional programs, and retail marketing materials supporting both professional and consumer retail partners
• Partner with Key Account Sales Managers to develop customer-specific marketing strategies, activation plans, and sell-through programs, while equipping retail partners with compelling marketing assets, launch materials, product education tools, and promotional resources to drive sales and support retailer growth objectives
• Lead the strategy and oversee website content strategy, optimization initiatives, and Direct-to-Consumer (DTC) marketing programs designed to drive traffic, conversion, and customer lifetime value across our website and across retail partner websites
• Direct email and SMS programing, providing strategic oversight to drive customer acquisition, engagement, retention, and revenue growth
• Establish KPIs, monitor campaign performance, and leverage consumer, retailer, and market insights to identify opportunities, inform decision-making, and drive continuous optimization
• Oversee product sampling, review generation, and customer advocacy programs to increase awareness, trial, credibility, and conversion
• Foster a collaborative, innovative, and results-oriented team culture that encourages cross-functional partnership, continuous improvement, and professional growth

What makes you a good fit

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of marketing experience, including integrated campaign management and product launches
• 2+ years of experience leading and developing high-performing teams
• Experience in beauty, professional haircare preferred
• Strong understanding of retail marketing, in store merchandise, e-commerce, digital marketing, CRM, and go-to-market strategy
• Strong cross-functional collaboration skills across all levels of the organization
• Highly detail-oriented with a commitment to quality and executional excellence
• Exceptional project management, communication, and cross-functional leadership skills
• Ability to travel up to 20%

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $120,000.00 and $135,000.00. This range represents the good-faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.