Senior Integrated Marketing Manager

Q2 Software, Inc.; Austin (TX); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Volunteer program

Job summary

Q2 is seeking a Senior Integrated Marketing Manager to own the marketing strategy, planning, and execution for our AI solution portfolio. You will work with Product Marketing, Communications, Content, Brand, Sales, Customer Success, and Product teams to ensure campaigns drive measurable business results.

The role requires strong collaboration, data-driven decision making, and fluency in English. You will report to the marketing leadership and contribute to cross-functional initiatives that

Qualifications

• Bachelor’s degree required with 6+ years of related experience, or an advanced degree with 6 years.
• Understanding of B2B product marketing and product management is preferred.
• Excellent communication and strong KPI-driven mindset are needed.

Responsibilities

• Lead integrated marketing strategy across product marketing, communications, content, brand, sales and customer success.
• Plan and execute multi-channel campaigns (email, digital, events) aligned with sales to drive demand.
• Define and document end-to-end project plans; coordinate with stakeholders for on-time delivery.
• Leverage customer insights to shape ongoing campaigns meeting business goals.
• Collaborate with product, sales and other teams to extend the marketing vision to the target market.
• Utilize marketing tech to track, measure, and report campaign performance (Salesforce, Marketo, Confluence, Wrike).

Skills

B2B product marketing

Product management

Communication skills

English proficiency

KPI tracking

Education

Bachelor's degree

Advanced degree

Tools

Wrike

Salesforce

Confluence

Marketo

Job description

Why Join Q2?

Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.

What Makes Q2 Special?

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways through our year-round Q2 ChangeMakers awards program and global moments of recognition and connection. We invest in the growth and development of our team members through ongoing learning opportunities, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun and giving back together. From company-wide volunteer days to events like our Q2 Homecoming Week—featuring learning, community service, and culture-building experiences,we create opportunities to connect, grow, and make an impact.

SUMMARY

We are seeking a Senior Integrated Marketing Manager to take full ownership of the marketing strategy, planning, and execution for our portfolio of Q2's AI solutions. This is a highly collaborative role, working cross-functionally with Product Marketing, Communications, Content, Brand, Sales, Customer Success, and Product teams. The Senior Integrated Marketing Manager will coordinate and report on all marketing activities and campaigns for their assigned business line, ensuring integrated plans drive business results and align with broader company objectives.

RESPONSIBILITIES

• Work across the internal marketing team (comms, product marketing, content, field marketing and more), to build an integrated campaign strategy that meets our awareness and demand gen goals
• Develop compelling marketing campaigns, aligned with sales, that drive demand for Q2 products and services; Campaigns may include a variety of channels from email, digital, virtual events, and more
• Regularly test innovative concepts to identify new ways to drive results
• Define, document and execute end-to-end project plans that move a campaign from initial concept to successful delivery seamlessly in coordination with key stakeholders
• Partner with the broader Marketing and Sales organization to leverage deep customer insights in order to define and shape ongoing campaigns to ensure they serve the needs of Q2 and its customers to deliver appropriate business results
• Work with teams outside of Marketing (product, emerging business, sales, etc.) to support the overall vision and mission of the business out into the target market
• Leverage marketing technology to execute, track and report on campaign activity and success (Salesforce, Marketo, Confluence, Wrike, etc.)

EXPERIENCE AND KNOWLEDGE

• Typically requires a Bachelor’s degree and a minimum of 8 years of related experience; or an advanced degree with 6 years of experience; or equivalent related work experience.
• Understanding of B2B product marketing and product management preferred
• Must have ability to quickly build a strong understanding of Q2’s go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software.
• Excellence in metrics and measurement of demand gen campaign success is key.
• Demonstrate exceptional communication/presentation skills, both written and verbal.
• Understand Q2’s target customers, their pains, and how Q2 is uniquely suited to help them
• Understand competitors and their offerings, and ability to position Q2 to win against them
• Strong project and time management skills required to efficiently move between work places and multiple, concurrent projects
• Experience in project management tools such as Wrike, preferred
• Experience with Salesforce reporting, dashboards and campaigns required
• Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders
• Prone to action, results focused, KPI focused
• Must be able to thrive in a fast-paced environment
• This position requires fluent written and oral communication in English.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Health & Wellness

Hybrid Work Opportunities Flexible Time Off Career Development & Mentoring Programs Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents Community Volunteering & Company Philanthropy Programs Employee Peer Recognition Programs – “You Earned it” Click here to find out more about the benefits we offer.

Our Culture & Commitment

We’re proud to foster a supportive, inclusive environment where career growth, collaboration, and wellness are prioritized. And our benefits go beyond healthcare—offering resources for physical, mental, and professional well-being. Click here to find out more about the benefits we offer. Q2 employees are encouraged to give back through volunteer work and nonprofit support through our Spark Program (see more). We believe in making an impact—in the industry and in the community.

Equal Opportunity Employer

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. Applicants in California or Washington State may not be exempt from federal and state overtime requirements.

Mission

Q2’s mission is to build strong and diverse communities by strengthening their financial institutions. That mission shapes the technology we build, how we serve our customers, and how we show up for each other.

Vision

We started with a straightforward belief: technology could fundamentally change how financial institutions serve their communities. More than 20 years later, that belief still drives us.

Culture & Values

Q2’s culture is built by Q2ers and grounded in ten guiding principles that define how we show up for each other, our customers, and our communities. We take our mission seriously. We also have fun doing it. Teams across the company work together to solve hard problems, move quickly, and make a real impact on the financial institutions and communities we serve. We’re also helping shape how AI is applied in financial services, bringing the same disciplined, banking-first approach Q2 has practiced for more than 20 years to this next chapter of innovation.