Senior Influencer & Affiliate Manager

Bic Group; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work: 2 days in office, 3 from/

Salary $119,665–$149,581 yearly

Performance bonus 15%

27 days holiday

Volunteer days

Work from anywhere 10 days

Flexible public holidays

Enhanced family policies

Office perks: breakfast, snacks, Happy

Early finish Fridays

Pet friendly office

Job summary

BIC World seeks a Senior Influencer & Affiliate Manager in New York (Hybrid) to lead influencer and affiliate programs, with a strong focus on TikTok Shop growth and measurable commerce results. You will manage and mentor the Influencer Marketing Manager, building a scalable creator ecosystem and driving brand awareness across platforms.

Join us to own strategy, forge creator partnerships, and deliver data-driven campaigns that translate influence into revenue.

Qualifications

• 5-7+ years in influencer marketing, creator marketing, affiliate marketing, social commerce, or related field.
• Prior people-management experience with coaching and leadership.
• Experience in beauty, haircare, fashion, wellness, or premium consumer category preferred.
• Proven ability to develop and execute influencer strategies from conception through measurement.
• Strong understanding of TikTok ecosystem and TikTok Shop, incl. creator affiliate programs.
• Demonstrated ability to drive measurable sales through creators and affiliate marketing.
• Strong relationships with creators, talent managers, agencies, and affiliate partners.
• Strong analytical skills to translate performance data into recommendations.
• Excellent project management and organizational skills; multitask effectively.
• Entrepreneurial mindset; hands-on and able to build processes in a growing org.
• Passion for beauty, hair, and evolving creator economy.

Responsibilities

• Develop and own the influencer, creator, affiliate, and TikTok Shop strategy, ensuring activity supports brand awareness, cultural relevance, engagement, and commercial growth.
• Mentor the Influencer Marketing Manager, providing clear direction and performance feedback.
• Build and nurture a scalable creator ecosystem across macro to affiliate creators with long-term relationships.
• Lead end-to-end influencer and creator activations: selection, briefing, contracting, content development, approvals, execution, reporting.
• Own growth and management of TikTok Shop: affiliate recruitment, product assortment, promotions, content strategy, and revenue.
• Develop affiliate programming to incentivize creators to produce high-quality, shoppable content.
• Partner with Brand, Social, PR, Creative, E-commerce, and Sales to integrate activity into broader plans.
• Establish KPIs, reporting, and measurement for reach, engagement, content performance, traffic, conversion, revenue, ROI.
• Use performance data to optimize creator selection, campaigns, and future activations.
• Manage influencer/affiliate budgets, negotiate rates, oversee agency partners, and ensure timely delivery.

Skills

Influencer marketing

People management

Creator marketing

Social commerce

Performance marketing

TikTok Shop

Negotiation

Communication

Relationship building

Tools

TikTok Shop

Job description

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Senior Influencer & Affiliate Manager

New York, US, 11201

Hybrid

JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

About the Role

We are seeking a Senior Influencer & Affiliate Manager to lead Tangle Teezer’s influencer marketing and affiliate strategy, with a strong focus on driving brand awareness, cultural relevance, and measurable commerce results. This role will be responsible for developing and executing best-in-class creator programs across platforms, while owning the growth and day-to-day management of our TikTok Shop business.

The Senior Influencer & Affiliate Manager will also manage and mentor the Influencer Marketing Manager, providing strategic direction, development support, and oversight across the influencer marketing function.

The ideal candidate is equal parts brand builder, creator expert, and performance marketer — someone who understands how to build authentic relationships with creators while translating influence and content into measurable business results.

Key Responsibilities

Develop and own the influencer, creator, affiliate, and TikTok Shop strategy, ensuring activity supports brand awareness, cultural relevance, engagement, and commercial growth.

Manage, mentor, and develop the Influencer Marketing Manager, providing clear direction, prioritization, performance feedback, and day-to-day support.

Build and nurture a scalable creator ecosystem across macro, mid-tier, micro, emerging, and affiliate creators, cultivating long-term relationships with high-value talent.

Lead end-to‑end influencer and creator activations, including creator selection, briefing, contracting, content development, approvals, execution, and reporting.

Own the growth and management of TikTok Shop, including affiliate recruitment, product assortment, promotional planning, creator campaigns, content strategy, and revenue performance.

Develop affiliate programming that incentivizes creators to produce high-quality, shoppable content and consistently feature the brand’s products.

Partner closely with Brand, Social, PR, Creative, E-commerce, and Sales teams to ensure influencer, affiliate, and TikTok Shop activity is integrated into wider marketing and commercial plans.

Establish KPIs, reporting, and measurement frameworks to evaluate reach, engagement, content performance, traffic, conversion, revenue, ROI, and creator productivity.

Use performance data and platform insights to optimize creator selection, campaign investment, content strategy, product focus, and future activations.

Manage influencer and affiliate budgets, negotiate creator rates and contracts, oversee agency partners, and ensure campaigns are delivered on time and within budget.

Qualifications

5-7+ years of experience in influencer marketing, creator marketing, affiliate marketing, social commerce, or a related field.

Prior people-management experience, with demonstrated ability to coach, develop, and lead team members.

Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.

Proven experience developing and executing influencer strategies from conception through measurement.

Strong understanding of the TikTok ecosystem and TikTok Shop, including creator affiliate programs.

Demonstrated ability to drive measurable sales through creators and affiliate marketing.

Strong relationships and experience working directly with creators, talent managers, agencies, and affiliate partners.

Strong analytical skills with the ability to translate performance data into actionable recommendations.

Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.

Strong negotiation and communication skills.

Deep understanding of social media trends, creator culture, and platform-specific content.

Entrepreneurial mindset with a willingness to be hands-on and build processes in a growing organization.

Passion for beauty, hair, and the evolving creator economy.

What it means to be part of Tangle Teezer:

At Tangle Teezer, being part of our PAC means being Proud, Authentic, and Championing each other every day.

Proud:We arepassionately proudto do things differently, so we perform brilliantly-just like our hair tools.

Authentic:We welcomeeveryone as they are, we bring our true selves to work and show up as who we want to be.

Champion: We arechampions of one another, our brand, and our environment.

Join us and embrace these values to help create, innovate, and deliver products that people love—together.

The good Stuff:

• Flexible working hours with core hours from 10am to 4pm
• Working 2 days in the office and 3 days from home
• Salary from $119,665 – 149,581 (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience).
• Performance-related bonus of 15% based on annual salary
• 27 days holiday, with the option to buy or sell holiday days
• 2 volunteering days per year
• 10 days working from any location of your choice
• Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you
• Enhanced family policies
• Office perks incl. free breakfasts, snacks, and Happy Hour.
• Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!
• Pet friendly office. Bring your furry friend to work with you!

For all your hard work and dedication, we have fantastic rewards for you –

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.