Senior Industrial B2B Content Strategy Lead

Siemens; Olympia (WA); On-site; USD 100,000 - 150,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. You will build category-defining content, translate technical depth into narratives, and drive awareness, pipeline, and product adoption.

You’ll lead through blogs, reports, guides, webinars, and executive thought leadership. Strong writing, SEO, and collaboration skills are required, with a portfolio of technical content preferred.

Qualifications

• 7+ years of B2B content marketing experience.
• Exceptional writing and editing skills for technical topics.
• Translate complex concepts into clear, compelling narratives.
• Strong SEO fundamentals with measurable organic growth.
• Collaborate with product marketing, PMMs, and engineers.
• Familiarity with modern data stack or cloud security landscape.
• Portfolio of published technical content is a plus.

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities and audience segments.
• Manage relationships with freelance writers and agencies to ensure quality and consistency.
• Develop thought leadership programs for company executives, including ghostwriting and byline articles.
• Partner with cross-functional marketing teams to translate positioning into content across the buyer journey.
• Collaborate with subject matter experts to produce accurate, credible content.
• Identify content gaps by analyzing search intent, competitors, and sales feedback.
• Lead a scalable content framework supporting multiple technical personas.
• Own content repurposing to maximize reach and shelf-life.

Skills

Content marketing

Technical writing

SEO

Editing

Storytelling

Cross-functional collaboration

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. You will build category-defining content, translate technical depth into narratives, and drive awareness, pipeline, and product adoption.

You’ll lead through blogs, reports, guides, webinars, and executive thought leadership. Strong writing, SEO, and collaboration skills are required, with a portfolio of technical content preferred.