Industrial B2B Content Strategy Lead

Siemens; Phoenix (AZ); On-site; USD 110,000 - 160,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. Lead and manage content that earns trust at the executive level, translating technical concepts into narratives that drive awareness, pipeline, and product adoption.

You'll build category-defining content and collaborate with SMEs to deliver practitioner-grade material across formats, ensuring resonance and measurable impact across the

Qualifications

• 7+ years of B2B content marketing experience, with at least 2 years
• Exceptional writing and editing skills. You can go deep on a technical topic and still be readable
• Translate complex, technical concepts into clear narratives
• Strong grasp of SEO fundamentals and experience driving organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers
• Familiarity with data stack or cloud security landscape

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities
• Develop thought leadership programs for company executives, including ghostwriting and byline articles
• Partner with cross-functional marketing teams to translate positioning into always-on content
• Collaborate with subject matter experts to produce credible, practitioner-grade content
• Lead the content repurposing motion across formats and channels
• Own SEO and distribution to maximize reach and shelf-life of assets

Skills

B2B content marketing

Writing & editing

Technical storytelling

SEO basics

Cross-functional collaboration

Data stack familiarity

Executive audience storytelling

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. Lead and manage content that earns trust at the executive level, translating technical concepts into narratives that drive awareness, pipeline, and product adoption.

You'll build category-defining content and collaborate with SMEs to deliver practitioner-grade material across formats, ensuring resonance and measurable impact across the