Senior HealthTech Product Marketing & Enablement

Mass Digital Health; Waltham (MA); Hybrid; USD 86,000 - 149,000; Full time

Job summary

Wolters Kluwer seeks a Senior Product Marketing Specialist to connect product strategy, market insights, and customer-facing teams. You will translate product capabilities into compelling value propositions and enable Sales and Customer Success for adoption, driving go-to-market execution in a fast-paced environment.

You will partner with Product Management, Marketing, Sales, and Customer Success to ensure messaging, launches, and enablement materials help customers realize value across our

Qualifications

• Experience in healthcare technology space, with understanding of clinical workflows
• Experience creating product value materials for sales, account management and customer success
• Strong understanding of SaaS products and their application in business
• Experience in marketing enterprise software solutions
• Ability to translate complex topics into simple, clear language
• Team player in a matrixed organization
• Experience creating marketing collateral & sales enablement tools

Responsibilities

• Translate product roadmap investments and feature releases into clear, customer-focused messaging and internal communications.
• Build and maintain sales enablement materials, including presentations, battlecards, FAQs, and other customer-facing assets.
• Lead product training and enablement sessions for Sales, Customer Success, and other customer-facing teams.
• Develop differentiated product positioning and value messaging tailored to buyer and user personas.
• Gather and synthesize market, customer, and competitive insights to inform messaging and go-to-market strategies.
• Monitor competitive activity, market trends, and customer feedback to identify opportunities and inform strategy.
• Partner with Product Management to understand customer needs, product strategy, and roadmap priorities.
• Collaborate across Marketing, Product, Sales, and Customer Success to ensure consistent messaging and successful launches.
• Measure and evaluate the effectiveness of go-to-market initiatives and enablement programs.

Skills

Product Marketing

Sales Enablement

Messaging & Storytelling

Market & Customer Insight

Cross-Functional Collaboration

Communication & Presentation

Project Management

Data-Driven Decision Making

Education

Bachelor's degree

Job description

Wolters Kluwer seeks a Senior Product Marketing Specialist to connect product strategy, market insights, and customer-facing teams. You will translate product capabilities into compelling value propositions and enable Sales and Customer Success for adoption, driving go-to-market execution in a fast-paced environment.

You will partner with Product Management, Marketing, Sales, and Customer Success to ensure messaging, launches, and enablement materials help customers realize value across our