Senior Healthcare Planner

BWBR; Madison (WI); On-site; USD 120,000 - 160,000; Full time

Job summary

BWBR is seeking a senior Healthcare Planner Lead to shape the future of healthcare design. This leadership role blends planning expertise with business development, guiding complex planning efforts and mentoring the next generation of planners.

Working with Principals-in-Charge and the Healthcare Market Practice Leader, you will open doors, guide pursuits, and elevate BWBR’s practice across diverse healthcare sub‑markets while representing BWBR at industry events.

Qualifications

• Extensive experience in healthcare planning and project leadership.
• Proven ability to win work and build relationships with healthcare executives.
• Ability to mentor junior planners and contribute to practice development.

Responsibilities

• Lead healthcare planner on key projects important to BWBR and healthcare market growth.
• Provide hands-on leadership in visioning, clinical and operational analysis, space planning, and stakeholder validation.
• Lead stakeholders through complex decision-making across multiple service lines and priorities.
• Ensure planning solutions are operationally sound, technically rigorous, and defensible at executive and board level.
• Establish scalable planning frameworks and methodologies on major projects.

Skills

Healthcare planning

Leadership

Business development

Stakeholder management

Job description

BWBR is seeking a senior Healthcare Planner Lead to help shape the future of healthcare design for our clients and for the firm. This role blends deep planning expertise and leadership, business development partnership, and industry visibility. It is designed for an experienced healthcare planner who understands how work is won, how trust is built with healthcare executives, and how planning excellence translates into long-term client relationships. Working closely with Principals‑in‑Charge (PICs) and the Healthcare Market Practice Leader, this leader plays a central role in opening doors, shaping pursuits, excelling in interviews, and guiding complex planning efforts following successful pursuits. Internally, this role elevates standards of practice and assists in mentoring the next generation of healthcare planners. This is not a planning‑only position. It is a leadership role with influence across strategy, pursuits, planning, and thought leadership.

Responsibilities

• Serve as the lead healthcare planner on key projects that are strategically important to the firm and its healthcare market growth.
• Provide hands‑on leadership throughout the planning process, including visioning, clinical and operational analysis, space programming, functional planning, and validation with executive and clinical stakeholders.
• Lead stakeholders through complex decision‑making environments involving multiple service lines, user groups, and stakeholder priorities.
• Ensure planning solutions are operationally sound, technically rigorous, and defensible at the executive and board level.
• Establish planning frameworks and methodologies on key projects that can be replicated and scaled across the healthcare practice.

Thought Leadership and Industry Presence

• Represent BWBR at national and regional healthcare conferences, professional organizations, and industry events.
• Participate in speaking engagements, panels, and committees that strengthen BWBR’s visibility and credibility.
• Contribute to thought leadership through writing and content creation, including BWBR self‑publication and external industry outlets.
• Help position the firm in healthcare sub‑markets such as critical access and rural healthcare, academic health, pediatric health, women’s and infant’s care, oncology, neuroscience, outpatient environments, and ASCs. Expertise in additional new sub‑markets is welcome.

Tools and Knowledge Development

• Lead development of healthcare planning tools, benchmarking, and internal resources in collaboration with the BWBR’s internal Healthcare Community of Practice group.
• Contribute to maintaining and evolve benchmarking.

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