Senior Healthcare Copywriter: HCP & DTC Campaigns

McKinney; New York (NY); Hybrid; USD 90,000 - 115,000; Full time

Job summary

McKinney is seeking a Copywriter to craft campaigns for healthcare, wellness, and pharmaceutical brands, including rare disease spaces. The role spans Junior through Senior levels, with ownership tailored to experience, and involves translating complex science into human, audience-first storytelling across print and digital channels.

You’ll work with art, strategy, account, and medical/legal teams to ensure compliant, impactful work, and you’ll manage multiple projects with strong collaboration

Qualifications

• Experience in healthcare/pharma marketing preferred.
• Ability to move concepts to clear, audience-first copy.
• Comfort collaborating with cross-functional teams (art, strategy, account, medical/legal).

Responsibilities

• Concept and write campaign copy across channels.
• Translate complex science into human, audience-first stories with accuracy.
• Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety).
• Collaborate with art, strategy, UX, account, and production to build integrated ideas.

Skills

Copywriting

Healthcare marketing

Regulatory copy

Team collaboration

Job description

McKinney is seeking a Copywriter to craft campaigns for healthcare, wellness, and pharmaceutical brands, including rare disease spaces. The role spans Junior through Senior levels, with ownership tailored to experience, and involves translating complex science into human, audience-first storytelling across print and digital channels.

You’ll work with art, strategy, account, and medical/legal teams to ensure compliant, impactful work, and you’ll manage multiple projects with strong collaboration