Senior Health Plan Marketing Principal - Remote

Prime Therapeutics; Frankfort (KY); Remote; USD 108,000 - 184,000; Full time

Job summary

Prime Therapeutics is seeking a Marketing Specialist Principal (Health Plan Markets) – Remote to lead the development, planning, and evaluation of marketing strategies that support Prime’s growth and product launches. You will define audience-appropriate tactics and channels to drive sales and engagement.

Collaborating with cross-functional teams and senior leadership, you will translate business objectives into compelling messaging, provide strategic guidance, monitor market trends, and mentor

Qualifications

• Bachelor’s degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
• 8 years of work experience in related marketing roles, including B2B marketing, product marketing and/or communications

Responsibilities

• Lead the planning and development of progressive and effective marketing strategies, product launches and/or campaigns that support Prime’s brand and drive sales of Prime and its products, programs and services; support implementation efforts as needed
• Collaborate with cross-functional business partners and stakeholders on the senior leadership team to deeply understand Prime’s business objectives, product offerings, client utilization/adoption and history, and intended market positioning
• Translate business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market
• Provide strategic writing expertise and direction for creative strategies in alignment with company-wide initiatives; ensure Prime’s key messages are consistent throughout all marketing pieces
• Monitor relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences
• Own prioritization of strategic and department level initiatives and projects; manage multiple projects and initiatives; ensure messaging and deliverables align to enterprise strategy
• Provide mentorship, subject matter expertise and advice to less experienced members of the team and provide ongoing strategic guidance on various projects and programs
• Other duties as assigned

Skills

Interpersonal skills

Relationship management

Leadership experience

Detail oriented

Education

Bachelor’s degree in marketing/communications or related field

Job description

Prime Therapeutics is seeking a Marketing Specialist Principal (Health Plan Markets) – Remote to lead the development, planning, and evaluation of marketing strategies that support Prime’s growth and product launches. You will define audience-appropriate tactics and channels to drive sales and engagement.

Collaborating with cross-functional teams and senior leadership, you will translate business objectives into compelling messaging, provide strategic guidance, monitor market trends, and mentor