Senior GTM Operations Manager

ironSource; Town of Texas (WI); On-site; USD 116,000 - 220,000; Full time

Benefits offered by this job

Comprehensive health, life, and short/

Disability insurance

Employee stock ownership

Retirement / pension plans

Generous vacation & personal days

Parental leave support

Job summary

Unity is seeking a Senior GTM Operations Manager to build AI agents for marketing functions and to own hands-on Marketing Operations and Lead Operations execution. You will work directly with Campaign/CMM, Integrated Marketing, and Social teams while maintaining expertise in Eloqua and Salesforce.

The role emphasizes deploying agent-based solutions, collaborating with stakeholders, and optimizing GTM tooling in a fast-paced environment.

Qualifications

• 4–7 years in Marketing Operations, Lead Operations, RevOps, or Marketing Technology.
• Deep, hands-on expertise with at least one major marketing automation platform (Eloqua/Marketo/Pardot).
• Strong Salesforce experience, especially around lead/contact and campaign objects.
• Experience building and deploying AI agents/automations with real, shipped examples.
• Experience partnering with Campaign/CMM, Integrated Marketing, or Social teams.

Responsibilities

• Design, build, and deploy AI agents and automations for marketing functions.
• Collaborate with stakeholders to scope problems and ship agents end-to-end.
• Execute hands-on marketing operations: lead routing, scoring, campaign ops, data hygiene, reporting.
• Administer and optimize GTM tools (Eloqua, LeanData, Qualified, MadKudu, ZoomInfo, SFDC).
• Maintain deep knowledge of Eloqua and Salesforce in relation to leads and campaigns.
• Document processes and playbooks for agentic systems and MOPS/LOPS workflows.
• Coordinate with IT and Sales Operations on Salesforce changes.

Skills

Marketing automation

Salesforce

AI agents

Claude Code

Stakeholder management

Campaign ops

Tools

Eloqua

Marketo

Pardot

Salesforce

LeanData

Qualified

Job description

The opportunity

The Senior GTM Operations Manager will serve as a dual-mandate hire within GTM Operations — building and deploying agentic AI systems for other marketing functions (e.g., Campaign/CMM, Integrated Marketing, Social) while also owning hands-on Marketing Operations and Lead Operations execution. This role requires genuine, shipped experience building agents (using Claude Code, Cowork, or comparable tooling) combined with real hands-on depth in a major marketing automation platform and Salesforce — not one skill set standing in for the other.

What you'll be doing

• Design, build, and deploy AI agents and automations for other marketing functions (CMM, Integrated Marketing, Social, and others), using Claude Code, Cowork, or similar agent-building tools.


• Partner directly with stakeholders in those functions to scope problems, prototype quickly, and ship working agents end to end.


• Execute hands-on marketing operations and lead lifecycle work: lead routing and scoring, campaign operations, data hygiene, and reporting.


• Administer and optimize relevant tools in the GTM stack, which may include Eloqua, LeanData, Qualified, MadKudu, Zoominfo, SFDC and others.


• Maintain deep working knowledge of our marketing automation platform (e.g., Eloqua) and Salesforce as they relate to lead and campaign objects.


• Document processes and playbooks for both the agentic systems and standard MOPS/LOPS workflows so they're maintainable by others.


• Partner with IT and Sales Operations on any Salesforce-level changes required to support marketing operations or agent workflows.

What we're looking for

• 4–7 years in Marketing Operations, Lead Operations, RevOps, or Marketing Technology.


• Deep, hands‑on expertise with at least one major marketing automation platform (e.g., Eloqua, Marketo, Pardot)


• Strong, hands‑on Salesforce experience, particularly around lead/contact and campaign objects.


• Demonstrated experience building and deploying AI agents or automations, ideally using Claude Code, Cowork, or a comparable agentic coding tool — with real, shipped examples.


• Prior experience partnering directly with Campaign/CMM, Integrated Marketing, or Social teams.

You might also have

• Familiarity with LeanData, Qualified, MadKudu, Profound, ZoomInfo, or Clay.


• Solid understanding of lead lifecycle management: scoring, routing, SLAs, and data quality/enrichment.


• Experience operating in a build-fast, iterate-with-stakeholders mode rather than a strictly ticket-based IT model.

Base Salary Range: We determine the base salary for this role based on your primary work location:

Zone A: $115,500 - $173,300 USD gross

Zone B: $130,600 - $195,800 USD gross

Zone C: $146,700 - $220,100 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well‑being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

• Comprehensive health, life, and disability insurance


• Commute subsidy


• Employee stock ownership


• Competitive retirement/pension plans


• Generous vacation and personal days


• Support for new parents through leave and family-care programs


• Office food snacks


• Mental Health and Wellbeing programs and support


• Employee Resource Groups


• Global Employee Assistance Program


• Training and development programs


• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.

If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.