Senior Growth Marketing Strategist - PPC, SEO & CRO

Blacksmith Agency LLC; Austin (TX); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to support PPC and SEO clients across multifamily, B2B, and technical verticals. The Performance Marketing Specialist owns strategy, performance, and client-facing leadership across paid search, paid social, SEO, and CRO.

This hybrid role blends analytics with strategic execution. You will join sales calls, oversee internal and external specialists, and build roadmaps to ensure campaigns deliver measurable outcomes and continuous improvement.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels together.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to present strategic recommendations to clients and staff.
• Experience leading execution teams and ensuring delivery quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for PPC and SEO across multiple clients and industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Create 90-day, 6-month, and annual growth roadmaps for clients.
• Own client performance across Google Ads, Meta, and organic search.
• Audit campaigns, keyword plans, bidding, landing pages and CRO opportunities.
• Oversee technical and on-page SEO, link building, and AI-driven content.
• Track KPIs, attribution, and analytics accuracy.
• Provide weekly direction and coordinate with the marketing PM.
• Present monthly/quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel

Analytics

GA4

Google Ads

Meta Ads

Keyword research

Performance optimization

Tools

Google Ads

GA4

Google Search Console

Job description

Blacksmith Agency is expanding its marketing division to support PPC and SEO clients across multifamily, B2B, and technical verticals. The Performance Marketing Specialist owns strategy, performance, and client-facing leadership across paid search, paid social, SEO, and CRO.

This hybrid role blends analytics with strategic execution. You will join sales calls, oversee internal and external specialists, and build roadmaps to ensure campaigns deliver measurable outcomes and continuous improvement.