Senior Growth Marketing Manager (Veterinarians)

Roo; United States; Remote; USD 120,000 - 195,000; Full time

Benefits offered by this job

Stipends for home office setup

Comprehensive health benefits

401K enrollment

Unlimited Paid Time Off

Parental leave and caregiving support

Job summary

Roo in the United States is seeking a Senior Growth Marketing Manager for the Veterinary Marketplace. This remote role focuses on acquisition and activation, owning sign-up flow, onboarding handoffs, and cross-functional experiments to drive first shifts for vets.

You will lead budget, channel mix, and CPA targets while collaborating with Onboarding, BD, and lifecycle marketing to optimize the end-to-end funnel.

Qualifications

• 5+ years in growth or performance marketing, ideally growing the supply side of a marketplace of licensed professionals
• Owns budget and channel mix, not just executing campaigns
• Experience with paid, referral programs, AEO and AI-driven outbound
• Product funnel optimization and conversion-focused mindset
• Designs tests with controls and reports results honestly
• Able to build models from cohort data, not rely on others

Responsibilities

• Own vet acquisition strategy and budget — channel mix, geography, CPA and payback targets
• Own vet paid media strategy and performance with a shared agency partner
• Own vet AEO and SEO priorities for the website
• Build and own top-of-funnel tools (earnings/tools, tax/licensing help)
• Own referral program end to end (design, payouts, fraud controls)
• Own vet-only acquisition campaigns and partner offers
• Own CRO backlog and test calendar for signup flow and landing pages
• Help Onboarding get vets to request their first shift in their first week
• Own acquisition model of record (CPA by channel, LTV, payback)
• Interlock with Onboarding and BD; lead scoring inputs and SLAs
• Partner with events team to improve sign-ups from in-person events
• Co-own BU strategy with GM and Staff PM and report progress to leadership

Skills

Acquisition depth

Outcome ownership

Channel range

Product-led instincts

Experimentation rigor

Analytical self-sufficiency

Strong writing

SQL

Tools

SQL

Job description

Senior Growth Marketing Manager (Veterinarians)

Remote

What We Do

We’re on a mission to empower veterinary professionals with opportunities to achieve greater flexibility in their careers while helping animal hospitals provide care for more pets in their communities. Powered by groundbreaking technology, Roo has built the leading veterinary staffing and careers platform, connecting Vets, Techs, and Veterinary Assistants with practices for relief support, full-time hiring, and free continuing education. Roo empowers the largest network of over 30,000 veterinary professionals to earn and learn on their schedule, helping Veterinarians earn over $400 million. Together, we’ve provided more than 5 million hours of coverage at over 10,000 animal hospitals.

About the Role

As the Growth Marketing Lead for Roo's Veterinary Marketplace, you'll own how veterinarians find Roo, why they sign up, and what gets them from a new account to their first shift.

This is a senior IC role in the Veterinary Marketplace Business Unit (BU). You'll own acquisition strategy and budget end to end, and you'll own the activation levers that sit outside lifecycle marketing: the sign-up flow, the handoff to our Onboarding and BD teams, and the experiments that tie them together. Your time splits about evenly between acquisition and activation. You'll be held to vets who work, not leads or sign-ups.

You'll be one half of the BU's growth and product pod under the GM, alongside a Staff Product Manager. They own what we build; you own who we reach, what we offer them, and whether it worked. You'll also partner closely with the BU's lifecycle marketer, who owns every message to vets already in our database.

You'll report to the GM of the Veterinary Marketplace BU, with a dotted line to the Marketing Chief, and work as part of Roo's marketing guild, which owns craft standards for marketing across the company.

Your Responsibilities

• Own vet acquisition strategy and budget — channel mix, spend by geography and audience, and CPA and payback targets.
• Own vet paid media strategy and performance, directing a shared agency partner who runs day-to-day execution.
• Own vet AEO — how vets find Roo in AI answers — and set priorities and briefs for SEO and the website, working with the brand team who build them.
• Build and own top-of-funnel tools vets actually want — earnings and rate tools, tax and licensing help — using AI to ship them yourself. They capture vets before they're ready to sign up and feed them to our sales team.
• Own the referral program end to end: offer design, mechanics, payouts, fraud controls and promotion.
• Own vet-only acquisition campaigns — vet-facing launches and partner offers — and bring the acquisition layer to company-wide moments led by the brand team.
• Own the CRO backlog and test calendar for the sign-up flow and landing pages.
• Help Onboarding get newly approved vets to request their first shift in their first week.
• Own the acquisition model of record — CPA by channel, cohort activation, LTV and payback — and the holdout standard every program is measured against.
• Own the interlock with Onboarding and BD: lead lists, lead scoring inputs, and handoff SLAs. Onboarding sells the first shift request; vets with no request after about a week move to BD.
• Partner with the events team to improve sign-ups from in-person events.
• Co‑own the BU strategy with the GM and Staff PM, and report on progress, spend and learnings to leadership.

How this role works with the team

With the Staff PM: the Staff PM owns the product — verification, approval, the first‑shift experience, tooling for high‑volume relief vets, and the price boost and promotion engine. You own who we reach, what we offer and what we say. Where the funnel crosses from one to the other, you work as a pair: one target, one experiment roadmap, one analyst.

With the Lifecycle Marketer: once a vet is in our database, the channel to them — journeys, nurture, promo comms, reactivation, and everything after the first shift — belongs to lifecycle. You write the activation briefs and bring the acquisition insight; they own the journeys and the build.

Qualifications

• Acquisition depth. 5+ years in growth or performance marketing, ideally growing the supply side of a marketplace of licensed professionals (such as clinicians or nurses), owning a budget and a channel mix — not just executing campaigns.
• Outcome ownership. You've been held to a number downstream of the click — activation, first purchase, retained user — and changed your spend because of it.
• Channel range. Hands‑on with paid, referral programs, AEO and AI‑driven outbound, and you know which to cut when.
• Product‑led instincts. You've run conversion work inside a product funnel alongside a PM and think in user journeys, not campaigns.
• Experimentation rigor. You design tests with real controls, read results honestly, and have reported a negative result to leadership.
• Analytical self‑sufficiency. You're comfortable in SQL and cohort data and can build the model rather than wait for one.
• Strong writing. You write clearly and credibly.

Exact compensation may vary based on skills, experience, and location.

$140,000 - $195,000 USD

$125,000 - $175,000 USD

$120,000 - $165,000 USD

Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City)

$110,000 - $155,000 USD

Tier 5 Pay Range (examples: Madison, Birmingham, San Antonio, Spokane, Toronto)

$105,000 - $145,000 USD

Core Values

Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!

What to expect from working at Roo!

Located in the US:

For permanent, full time employees, we offer:

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
• 401K
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Located in Canada:

For permanent, full time employees, we offer:

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits offered through Rippling EOR.
• Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple.
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Overall, you would be part of a mission‑driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.

We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.