Senior Growth Marketing Manager | Sage Home Loans

Affiliate Landscape; Charlotte (NC); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

401(k) with match

PTO 20 days + 5 years 25 days

Job summary

Sage Home Loans, part of Red Ventures, seeks a Senior Growth Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This hands-on role drives qualified demand, optimizes the digital journey, and scales modern search including SEO, AEO, and GEO.

In a hybrid setup based in South Charlotte, NC, you will partner with product, content, and analytics teams to deliver revenue growth while adhering to mortgage regulatory standards and

Qualifications

• 6+ years of digital marketing with paid media, SEO, website conversion optimization, and content strategy.
• Experience managing teams and coaching high performers.
• Knowledge of AEO, GEO, and evolving AI-driven search ecosystems.
• Hands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate).

Responsibilities

• Own strategy and optimization across paid search, paid social, display, and emerging digital media channels.
• Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance.
• Develop modern search roadmap including AEO and GEO strategies.
• Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces.
• Lead end-to-end website conversion funnel from ad click to application start.

Skills

Paid media (SEM)

SEO

Conversion rate optimization

Content strategy

People management

AEO

GEO

Landing page strategy

CRO testing

Tools

Google Ads

GA4

Google Tag Manager

CRM integrations

Job description

# Senior Growth Marketing Manager | Sage Home LoansRed VenturesHybrid · Charlotte, NCPosted 3 days agoApply on Red VenturesApplications are handled entirely by the employer. Source: Red Ventures careers · Greenhouse.Growth Marketing Manager role at Red Ventures, covering affiliate, paid search, paid social, asking for 6+ years experience, with team leadership.## At a glanceSenior6+ years experienceManages peopleFinance / fintechAffiliatePaid searchPaid socialEmailSEOContentGoogle AdsGA4SEOAttributionCreative testing## What you'd own* Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels* Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance* Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies* Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces* Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation* Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation## What they ask for* Website Experience & Landing Page Optimization* 6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy* Prior people management experience with a track record of building, coaching, and scaling high-performing teams* Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems* Hands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impact* Experience managing website content strategy and ensuring alignment across SEO, paid, and brand channels## About the roleThis role has a preference for a hybrid schedule based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.For the Sage Home Loans website click here . Curious how Sage Home Loans fits into Red Ventures? Click here.Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Growth Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.What You’ll Do:Paid Media & SEM Campaign ManagementOwn strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channelsManage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performanceImplement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvementEnsure all advertising campaigns align with mortgage regulatory standards and compliance requirementsSearch Engine Optimization, AEO & GEODevelop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategiesOptimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfacesPartner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementationMonitor organic search rankings, share of voice, and AI search visibility using advanced analytics toolsWebsite Experience & Landing Page OptimizationOwn the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generationLead landing page strategy and testing frameworks—including A/B and multivariate tests—to increase engagement, reduce drop-off, and improve qualified lead flowCollaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iterativelyUse behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion liftManage affiliate marketing conversion optimizationWebsite Content Strategy & ManagementOversee website content strategy to support demand generation, brand authority, client education, and organic search performanceAlign editorial calendars with paid media, search priorities, and product initiativesEnsure website content reflects Sage’s client-first mindset and simplifies complex mortgage topics for everyday borrowersOptimize content distribution across owned, earned, and paid channels to maximize reach and engagementAnalytics, Reporting & Revenue OwnershipEstablish clear KPIs across acquisition, engagement, and conversion—tying marketing activity directly to revenue generationBuild dashboards and present performance insights to senior stakeholders with actionable recommendationsMaintain accurate tagging, attribution, and CRM integrations across all digital propertiesContinuously evaluate and refine the martech stack to improve measurement, scalability, and speed-to-insightDevelop, own, and execute data-driven growth roadmaps aligned to business goals, influencing decisions beyond the immediate marketing teamAccess, manipulate, and interpret complex data sets across the full data lifecycle, building scalable custom queries and reports to answer business questionsApply advanced statistical methods and analytical techniques to evaluate performance and provide sound, data-backed recommendationsLead collaboration with Data Scientists to implement machine learning and AI models that support growth and optimization objectivesTranslate complex analytics into clear implementation plans and success measurement tied to business outcomes and ROICross-Functional LeadershipPartner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goalsContribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sage’s digital futurePartner with customer experience to oversee Sage’s brand reputation across digital platforms.What We’re Looking For:6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategyPrior people management experience with a track record of building, coaching, and scaling high-performing teamsProven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growthStrong command of search engine optimization principles including technical SEO, on-page strategy, and link-buildingWorking knowledge of AEO, GEO, and evolving AI-driven search ecosystemsHands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impactProficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platformsExperience managing website content strategy and ensuring alignment across SEO, paid, and brand channelsStrong analytical skills with the ability to translate complex data into clear, actionable strategyAdvanced proficiency accessing, manipulating, and interpreting complex data sets, including writing scalable custom queries across the full data lifecycleWorking command of advanced statistical methods and analytical techniques to support sound, data-backed recommendationsAbility to translate complex analytics into implementation plans and success measurement tied to business outcomes and ROIAbility to communicate data insights with clarity and conviction to senior leadership, external partners, and cross-functional teamsExperience in regulated industries such as mortgage, fintech, or financial services preferredOwnership mentality with a bias toward action, speed, and continuous improvement—plan beats no planAbility to operate independently in a fast-paced environment where every second counts Compensation:This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.Total Cash Compensation Range: $100 – $140K per yearThis role is eligible for a target bonus, which is included in the Total Cash Compensation Range. Actual compensation varies based on location, experience, and qualifications.Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.Health Insurance Coverage (medical, dental, and vision)Life InsuranceShort and Long-Term Disability InsuranceFlexible Spending AccountsHoliday Pay401(k) with matchEmployee Assistance ProgramPaid Parental Bonding Benefit ProgramFlexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.Who We Are:Sage Home Loans Corporation is a digital mortgage lender solution redefining the mortgage origination experience. By building new technology solutions, we're creating simple and clean customer experiences to simplify the mortgage application process. Our team has developed a fully digital online application that enables the user to complete their application and start looking for the right mortgage that matches their needs 24/7. We then marry the digital journey with exceptional human interaction from our expert Loan Officers to create the best possible borrower experience. Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe and Puerto Rico. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation , RV Education and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements . This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [e-mail] you are based in California, we encourage you to read this important information for California residents linked here .At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-noticeQuestions about this Privacy Notice can be directed to [e-mail] . Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.