Senior Growth Marketing Manager (Pharma & HCP)

BlinkRx; New York (NY); On-site; USD 130,000 - 190,000; Full time

Job summary

BlinkRx, a Blink Health product, is seeking a Senior Growth Marketing Manager to accelerate adoption of pharma services among Health Care Providers. You will collaborate with Growth & Revenue, field teams, and pharmaceutical partners to launch new pharma partnerships and drive prescription growth with co-branded campaigns.

You will design data-driven marketing tactics, manage Brand team relationships, and scale GTM playbooks for launch brands, educating providers and partners about BlinkRx’s

Qualifications

• 8+ years of experience, including 3+ years in pharma or healthcare marketing.
• Results-driven with growth marketing success, ideally activating providers and partnering with pharma manufacturers
• Growth-oriented with ability to support business development and provider services teams
• Clear communicator able to convey complex value propositions to experts and non-experts
• Data-minded with experience using data to measure campaigns and promote product adoption
• Creative leadership managing internal and external creative teams
• Collaborative across marketing, sales, product, and operations
• Experience with Salesforce and Salesforce Marketing Cloud or similar tools

Responsibilities

• Craft and execute strategic plans for new pharma launches with multi-channel CRM campaigns to activate providers.
• Design, optimize, and measure data-driven tactics to drive provider engagement and prescription growth.
• Manage relationships with Brand teams and advise on integrating BlinkRx into marketing capabilities.
• Refine and scale our go-to-market playbooks for launch brands.
• Create content to educate providers, field teams, and pharma partners on BlinkRx value.
• Develop scalable strategies to support client success and maintain pharma relationships.
• Develop, test, and iterate on B2B marketing campaigns to generate leads.

Skills

Growth marketing

Pharma/healthcare marketing

Data-driven

Clear communicator

Creative leadership

Collaborative

Detail-oriented

Project management

A/B testing

Tools

Salesforce

Salesforce Marketing Cloud

Job description

Company Overview

Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock.

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

Company Overview

Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock.

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

The Opportunity

BlinkRx is seeking a talented and experiencedSenior Growth Marketing Managerto accelerate adoption of our pharma services among Health Care Providers. You will collaborate closely with the Growth & Revenue function, our field team, and pharmaceutical partners and to launch new pharma partnerships and drive prescription growth with existing clients through co-branded marketing initiatives with brand teams and independent strategic marketing campaigns for BlinkRx. Your work will directly impact BlinkRx’s revenue by driving provider engagement and growing Blink’s script volume across our more than 50 pharma partnerships.

Specifically, you will:

• Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers
• Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners
• Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities
• Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands
• Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition
• Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
• Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team

A successful applicant will fit the following criteria:

• Experience: 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.
• Results Driven: Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers
• Growth Oriented: Consistently created significant value by supporting business development, account growth, and provider and patient services teams
• Clear Communicator: Capable of conveying complex value propositions and technical concepts clearly to both experts and non-experts, whether in writing, presentations, or discussions.
• Data Minded: Uses data-driven insights to measure strategic campaigns, with experience A/B testing new campaigns and initiatives. Additionally, uses data to convey the value delivered to partners and encourages the adoption of new products or services.
• Creative Leadership: Effectively manages internal and external creative teams, delivering high-quality marketing outputs.
• Collaborative: Works seamlessly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results.
• Detail-Oriented: Highly organized with strong project management skills, ensuring deadlines are met and priorities are clear.
• Campaign Tools: Experience with Salesforce and Salesforce Marketing Cloud (or similar marketing CRM platform)

Why Join Us:

It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population. At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year. Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.

We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants who provide their phone number and consent to receive text messages may receive SMS or MMS updates from Blink Health regarding their application.