Senior Growth Marketing Manager, Paid Social Argentina (Remote)

Tbwa Chiat/Day Inc; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative company is seeking a Senior Growth Marketing Manager specializing in paid social to drive customer acquisition and optimize performance across various platforms. This role involves developing and executing a comprehensive paid social strategy, managing substantial budgets, and collaborating with cross-functional teams to enhance brand presence. The ideal candidate thrives in fast-paced environments and possesses a strong analytical mindset. With a focus on leveraging data and creative insights, this position offers the chance to make a significant impact in a dynamic and evolving marketplace. If you're passionate about growth marketing and eager to lead in a high-energy setting, this opportunity is for you.

Benefits

15 days of vacation

12 weeks family leave for primary caregiver

6 weeks family leave for secondary caregiver

Compassionate leave of 3-5 days

Double pay for working on National Holidays

Qualifications

• 6+ years in Growth Marketing with a focus on paid social.
• Experience managing large marketing budgets in high-growth environments.

Responsibilities

• Own and execute the paid social growth strategy across multiple platforms.
• Optimize campaigns and budgets to maximize customer acquisition.

Skills

Growth Marketing

Paid Social Strategy

Data Analytics

Leadership

Collaboration

Creative Thinking

Education

Bachelor's Degree

Tools

Tableau

Google Analytics

Looker

Mixpanel

Job description

Senior Growth Marketing Manager, Paid Social

Argentina (Remote)

About CookUnity

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the CookUnity Growth Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content.

About the Role

As a Senior Growth Marketing Manager, Paid Social, you’ll own and scale our paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging platforms. You’ll leverage data, creative, and audience insights to drive high-ROI acquisition while maintaining CAC efficiency. This role is ideal for someone who thrives in high-growth, DTC environments and is excited to build a best-in-class paid social program at the intersection of performance marketing, creative, and product.

The Senior Growth Marketing Manager, Paid Social will be responsible for the overall paid social media strategy to achieve performance objectives. Bringing expert knowledge of the social landscape and applying insights based on data and consumer behavior, our candidate will scale our paid social channel while also keeping the executive leadership informed on emerging trends and technologies. The leader will bring a product-oriented mindset along with a strong media background to drive the product roadmap with our key partners and internal stakeholders across Brand, Technology, Data and Product. The role will be responsible for the development of forward-thinking, holistic paid social media strategies across the company.

Reporting to the Associate Director of Growth Marketing, the Senior Growth Marketing Manager, Paid Social will oversee campaigns across paid social channels, leverage data and testing to optimize performance, and work cross-functionally with the creative, data and tech teams to support channel growth.

Key Responsibilities

1. Own and Execute Paid Social Growth Strategy

• Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels.
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.

2. Optimize Campaigns, Budgets & Creative to Maximize Growth

• Continuously analyze performance metrics and translate insights into actionable optimizations.
• Implement media mix modeling and incrementality testing to understand channel impact.
• Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats.
• Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.

3. Build and Execute a Robust Testing Roadmap

• Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers.
• Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
• Explore new automation, AI, and machine learning tools for real-time optimization.

4. Cross-Functional Collaboration for Growth

• Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision.
• Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers.
• Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention.

5. Stay Ahead of Industry Trends & Advise Leadership

• Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others.
• Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies.
• Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

Qualifications

• 6+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies.
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance.
• Collaborative attitude and comfortable working in a fast-paced environment.
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel.
• A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints.
• Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business).
• Generate solutions from deconstructing problems derived from qualitative and quantitative marketing challenges.
• Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.

Personal Characteristics

• Entrepreneurial with a high level of energy, and an unrelenting drive to succeed.
• Collaborative and results-oriented leader, business partner and change agent.
• Superior communication, presentation and organizational skills.
• Highly intellectual with the ability to think deeply about business problems.
• Strong mix of conceptual, data-driven, and analytical capabilities.
• Ability to define marketing, data and tech requirements based on solid quantitative, technical knowledge and passion.
• Keen sensitivity to brand and the symbiosis of brand and direct marketing.
• Ability to develop strategy and the tactical plan needed to execute against that strategy.

Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!

Work remotely: design the life that you want.

Enjoy 15 days of vacation each year from start date.

Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.

Compassionate Leave: 3-5 days each time the need arises.

If you are required to report to work on any of the selected National Holidays (ARG) you’ll be paid double your normal daily rate.

If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.