Senior Growth Marketing Manager - Musixmatch Pro

Musixmatch; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Senior Growth Marketing Manager to lead growth initiatives for a cutting-edge digital product. In this exciting role, you will be responsible for driving the growth strategy by enhancing the customer journey and optimizing business metrics. Collaborating with cross-functional teams, you'll create impactful marketing programs aimed at user acquisition and retention, while utilizing your analytical skills to track performance and identify trends. If you're passionate about digital products and thrive in a dynamic environment, this opportunity is perfect for you to make a significant impact in the music industry.

Benefits

Flexible schedule

Generous training budget

Top class tech and equipment

Company-wide retreat once per year

Qualifications

• Proven experience in Marketing and/or Data/Product Management.
• Expertise in various testing methodologies and data visualization.

Responsibilities

• Create and manage marketing programs focused on user acquisition and retention.
• Track metrics and provide insights to optimize marketing strategies.

Skills

Digital Product Management

Data Analysis

Growth Marketing

Customer Service

A/B Testing

Usability Testing

Education

Degree in STEM

Tools

Data Visualization Tools

Job description

ABOUT MUSIXMATCH:

Musixmatch is the leading music metadata company, featuring the world’s largest lyrics catalog and a community of over 80M contributors. Musixmatch is the trusted global partner of companies like Spotify, Apple, Amazon Music, Meta, Google, MTV, Shazam, Vevo, Tidal, Snapchat and has a partnership with more than 100,000 music publishers including Sony/ Music Publishing, Universal Music Publishing, Warner/Chappell, Kobalt, BMG Rights, and the Harry Fox Agency.

With Musixmatch Pro, we are empowering music professionals – from songwriters and artists, to producers, representatives and managers – to make the most of their songs, by distributing their lyrics and music metadata to all music streaming platforms and social media, and by providing tools for creating videos and engaging visual assets to connect with their fans. In just one year of service over 1.5 million artists have signed up for Musixmatch Pro, and we are rapidly expanding its offering, which is why we are looking for passionate people who can help us make this service a must-have for the music industry.

You will join a bunch of creatives who care about our work and what we do. We believe that participation and collaboration are key to getting things done well. We love working with tech-savvy people who are eager to learn in a fast-paced environment, who have an international outlook on life, and who love taking on new challenges.

Position:

As a Senior Growth Marketing Manager, you will have accountability for all growth marketing-related initiatives for Musixmatch Pro. You will be responsible for driving its growth strategy by delivering innovative ways to improve the customer's journey through the lens of improving business metrics. Your goal will be attracting new users, retaining existing ones, and increasing the customer lifetime value.

You will create and manage a variety of marketing programs to stimulate growth throughout the user journey, including improving activation, optimizing onboarding, promoting feature adoption, driving upsells, and creating new marketing channels to drive growth throughout the customer journey.

To do that, you will work closely with various teams (engineers, developers, analysts, product managers, and designers) to optimize the customer’s journey through our funnel, identify opportunities to improve customer acquisition and retention and formulate a rock-solid marketing growth model.

What you will do:

1. Creating and managing marketing programs focused on user acquisition, activation, and retention (e.g., campaigns, referral programs, content marketing).
2. Setting and ensuring the company achieves specific KPIs in growth-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue.
3. Tracking key metrics, identifying trends, and providing actionable insights to optimize marketing strategies.
4. Finding new ways to make our products more profitable and identifying the best outreach channels.
5. Implementing behavioral psychology methods into the buying funnel to improve conversions and boost product sales.
6. Determining and monitoring the effects of the metrics optimization.
7. Cooperating with the leadership team members to ensure quick implementation of marketing growth plans.

Requirements:

1. You love digital products and you are obsessed about quality and customer service.
2. You have proven experience in Marketing and/or Data/Product Management, working with Growth, Marketing, Engineering, and Product teams.
3. You must have a best-in-class, analytical and data-driven background, ideally with a degree in a STEM field or something similar.
4. You have demonstrated analytical rigor. You must know how to quantitatively analyze and optimize marking programs and growth initiatives.
5. You are an expert of various testing methodologies (A/B testing, multivariate testing, incrementality testing, usability testing) and have deep understanding of data visualization techniques.
6. You must be a world-class individual to thrive at Musixmatch. You will not be here to tell other people what to do.

WHAT WE OFFER:

• Flexible schedule
• Generous training budget
• Top class tech and equipment
• Company-wide retreat once per year

DISCLAIMER:

Due to the significant amount of applications we receive, unfortunately, it is not possible to answer every applicant, thus if you have not received a response from us, please be patient. We assure you that we will contact you should you be selected to move forward in the recruitment process. We would therefore like to thank all applicants for their interest and time.