Senior Growth Marketing Manager

Webhosting; New York, Northern (NY, KY); Hybrid; USD 149,000 - 239,000; Full time

Benefits offered by this job

Medical plans

Fertility benefits

Supplemental insurance

Headspace

Global Employee Assistance Program

Retirement match

Flexible PTO

Parental leave

Donation matching

ERGs

Dog-friendly

Free lunch

Private rooftop

Hack week

Job summary

Squarespace is seeking an experienced Group Growth Marketer to drive customer acquisition, retention, and revenue growth across digital and lifecycle channels. You will own web, lifecycle marketing and funnel optimization, partnering with product, media, CRM, and content teams to scale data-driven programs that maximize LTV.

The ideal candidate blends strategic vision with analytical rigor and has a track record of delivering measurable results in high-growth environments.

Qualifications

• Experience building data-driven growth programs that move multiple funnel metrics.
• Proven ability to lead multi-channel acquisition, activation, retention, and revenue strategies.

Responsibilities

• Partner with Growth Product to define unified growth strategy across the customer lifecycle.
• Develop and execute comprehensive growth marketing plans for acquisition, activation, retention, and re-engagement.
• Analyze funnel performance and customer behavior to identify opportunities for optimization and growth.
• Own growth KPIs like CAC, activation, LTV, retention, and revenue contribution.
• Lead annual and quarterly growth planning, forecasting, and budget allocation.
• Collaborate with CRM, PMM, and product teams to design personalized customer journeys across email, SMS, in-app, and push channels.

Skills

Growth marketing

Data-driven

Strategic thinking

Leadership

Cross-functional collaboration

Tools

Analytics tools

Job description

Not specified Full-time Senior Marketing

Job Description

Squarespace is looking for an experienced and strategic Group Growth Marketer to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This role will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value. They will own web, lifecycle marketing and funnel conversion.

The ideal candidate combines strategic vision, analytical rigor, and team leadership, with a proven track record of driving measurable business results in high-growth environments. This role will partner cross-functionally with Product, Media, Affiliate, CRM, and Content teams to deliver integrated growth programs aligned with company goals.

You’ll Get To…

• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle.
• Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
• Analyze customer behavior across the entire lifecycle, including acquisition, activation, engagement, retention, reactivation, and churn prevention
• Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
• Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
• Lead annual and quarterly growth planning, forecasting, and budget allocation.
• Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy.
• Partner with CRM, PMM, and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels.
• Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives.
• Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand.
• Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI.
• Establish a culture of experimentation through A/B testing and performance optimization.
• Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities.
• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Employee donation match to community organizations
• 7 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $148,500 – $239,200 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers .

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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