Senior Growth Marketing Manager

Blinkjoy; Encinitas (CA); Hybrid; USD 115,000 - 120,000; Full time

Benefits offered by this job

Hybrid work in Encinitas, CA

Unlimited PTO

Excellent healthcare benefits & vision

Wellness reimbursement

Equity compensation

Job summary

Blinkjoy is seeking a founding Sr. Growth Marketing Manager to lead the growth strategy for our consumer DTC business.

You will own performance across Shopify, Meta, Google Ads, email, and paid social, while coordinating agencies, contractors, and creative production to drive measurable growth. This highly visible role offers significant ownership and impact, with equity and a base salary in the six-figure range.

Qualifications

• 6–8+ years of hands-on growth or ecommerce marketing experience.
• Experience scaling a DTC brand from $1M–$20M+ annual revenue.
• Strong understanding of Shopify, Meta & Google Ads, email marketing, and attribution.
• Comfortable managing agencies, contractors, and cross-functional partners.

Responsibilities

• Own growth metrics including revenue, CAC, AOV, LTV, and conversion rate.
• Identify opportunities to improve CAC and LTV across channels and brands.
• Coordinate creative production, landing pages, and promotional campaigns.
• Lead agency/contractor management, timelines, and budgets.
• Develop dashboards and present insights to leadership.

Skills

Growth marketing

Data-driven

Agency management

Project management

Cross-functional collaboration

Tools

Shopify

Meta Ads

Google Ads

Email marketing

Job description

Blinkjoy is the fastest-growing therapeutic eye care company dedicated to transforming the way chronic eye conditions are managed through clinically backed, consumer-friendly ocular wellness products.

We operate at the intersection of health, wellness, and beauty with a suite of consumer devices, lid hygiene products, and skincare designed to address conditions such as dry eye disease, ocular rosacea, styes, and other common eye health concerns.

We work closely with leading eye care experts and doctors to ensure our products are clinically grounded, while also bringing a consumer-first approach to design, usability, and experience that the category has historically lacked. Our products are distributed in hundreds of eyecare clinics, across the US, UK and Canada.

As a post-seed, pre-Series A company with over 50,000 customers, 5x year-over-year growth and strong momentum across both direct-to-consumer and professional channels, Blinkjoy is positioned to become the leading brand in ocular wellness worldwide. Join us in shaping how people think, feel, and care for their eyes every day.

The Opportunity

We are looking for a founding Sr. Growth Marketing Manager to spearhead marketing strategy, performance, and execution of the growth roadmap for our DTC business. This role is ideal for someone who enjoys building systems, managing agencies and contractors, coordinating creative production, and driving measurable growth across multiple channels. This is a highly visible role with significant influence, ownership and the opportunity to help shape the future of a fast-growing consumer brand. As the company continues to scale, this person will have the opportunity to grow into a marketing leadership position and ultimately build out the marketing organization.

Growth Performance

• Own key growth metrics including revenue, CAC, AOV, LTV, conversion rate, customer acquisition
• Identify opportunities to improve customer acquisition efficiency and lifetime value across Shopify, Amazon, Meta, Google, email, and other channels
• Partner with designers and developers to improve landing pages, PDPs, bundles, offers, and overall conversion rates
• Support product launches and promotional campaigns across all channels

Agency & Contractor Management

• Serve as the primary manager for our marketing agencies and contractors
• Coordinate work across paid media, email marketing, creative production, social media, and content teams
• Establish clear priorities, timelines, and accountability
• Ensure all partners are aligned around company goals and growth objectives
• Build and manage a structured creative roadmap in partnership with our Creative Production Manager
• Coordinate production of UGC, video ads, static creatives, landing pages, and promotional campaigns
• Analyze creative performance and translate insights into future testing plans
• Help ensure a consistent and compelling brand experience across all customer touchpoints

Reporting & Planning

• Create and maintain weekly marketing performance dashboards
• Present insights, recommendations, and priorities directly to leadership
• Help develop monthly and quarterly growth plans
• Support budgeting and forecasting for marketing investments

Who We Are Looking For

• 6-8+ years of hands-on experience in growth marketing, performance marketing, or e-commerce marketing
• Experience scaling a DTC brand from $1M-$20M+ in annual revenue
• Strong understanding of Shopify, Meta & Google Ads, email marketing, and attribution
• Comfortable managing agencies, freelancers, and cross-functional partners, and being hands-on in-platform when needed
• Highly analytical and data-driven
• Strong project management and communication skills
• Able to operate independently and make decisions without the need for oversight

This role includes a base salary, annual bonus, and equity compensation. The expected base compensation range for this role is $115,000-$120,000, with total compensation varying depending on experience, and the mix of cash compensation and equity. Equity grants are designed to give early team members meaningful ownership in Blinkjoy’s long-term success as we scale the company.

Benefits and perks include:

• Hybrid work based in Encinitas, CA
• Unlimited PTO
• Excellent healthcare benefits and free vision insurance
• Annual wellness reimbursement
• Equity compensation with the opportunity to contribute towards Blinkjoy’s long-term success
• Work alongside a team that values work/life balance and sharing each other's wins