Senior Growth Marketing Engineer (Adobe)

WillowTree; Durham, Charlottesville, Columbus, Boston (NC, VA, OH, MA); Hybrid; USD 135,000 - 155,000; Full time

Job summary

A leading digital consultancy, acquired by TELUS, seeks a Senior Growth Marketing Engineer to drive digital transformation for Fortune 500 clients using the Adobe Experience ecosystem. The role emphasizes client relationship management, advanced analytics, and hands-on technical integration work, contributing to impactful, personalized digital experiences.

Benefits

Healthcare benefits (Medical, Vision, Dental)

401K matching

Flexible paid time off

Employee Assistance Program

Employee Share Purchase Plan

Qualifications

• 2+ years with a Master's or 3+ years with a Bachelor's in related fields.
• Expertise in MarTech stack with a focus on Adobe tools.
• Strong consultative skills and client-facing experience.

Responsibilities

• Conduct client discovery for optimal marketing tech stack.
• Lead integrations across various apps and MarTech tools.
• Manage client engagements and demonstrate ROI.

Skills

Growth tools expertise

Adobe Experience Platform

Customer Data Platform

Audience segmentation

Data-driven marketing

Education

Master's Degree in Engineering, Computer Science, or related fields

Bachelor's Degree in Engineering, Computer Science, or related fields

Tools

Adobe Journey Optimizer

Adobe Campaign

Salesforce Marketing Cloud

Job description

Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC

Who We Are

Welcome toTELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Our Senior Growth Marketing Engineer is an integral part of our Digital Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity 2-3 days weekly. This role can be located inBoston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC.

The Opportunity

As a Senior Growth Marketing Engineer at TELUS Digital, you will be at the forefront of empowering Fortune 500 companies to achieve their digital transformation goals using the Adobe Experience Platform ecosystem. Your expertise in applications such as Adobe Experience Platform (AEP), RT Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Customer Journey Analytics (CJA) will be crucial in the end-to-end creation, evolution, and enablement of personalized user experiences within the world’s best digital products.

Responsibilities

• Conduct discovery engagements to determine a client’s optimal marketing tech stack and architecture within the Adobe Experience Platform ecosystem.
• Lead complex business/technical integrations across a variety of client apps and MarTech tools, including CDP, CEP, CRM, MMP, product analytics, and loyalty, with a strong emphasis on Adobe Experience Platform applications.
• Create technical documentation for engineers that outlines and communicates specific project needs by sprint, following agile frameworks.
• Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with stakeholders, and understanding business goals and technology infrastructure.
• Train clients on how to maximize the potential of their mobile growth stack, with a focus on AEP, AJO, CJA, Adobe Campaign, and advising on technical and operational best practices.
• Manage ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients.
• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more.
• Resolve a wide range of customer needs, from basic education to technical enablement to tactical operations, especially within the Adobe Experience Platform ecosystem.
• Develop relationships with mobile technology vendors to foster strong partnerships and develop customized solutions for clients.

Qualifications

• Advanced knowledge of various growth tools across the MarTech landscape, such as Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
• Deep expertise in the design, implementation, integration, and maintenance of best practices and ideal architecture for a company’s MarTech stack, with a focus on the Adobe Experience Platform.
• EITHER a Master's Degree in engineering, computer science, information technology, marketing, or other closely related fields with 2+ years of experience OR a Bachelor's Degree with 3+ years of experience OR 6+ years of professional experience in a relevant position.
• Experience with data planning, orchestrating client data, integrating with data warehouses (e.g., Snowflake, AWS, Google Cloud Platform, BigQuery, etc.), and BI tools (e.g., Looker), and advanced reporting.
• Demonstrated ability to successfully develop and lead multi-phase projects with a cross-functional group of stakeholders across the client organization.
• Strong consultative skills, including exceptional written and verbal communication, in a client-facing technical, strategic, or account manager role.
• Proven success leading diverse teams to deliver on project work while mentoring colleagues to develop their professional skills.
• Advanced knowledge of data-driven marketing best practices: audience segmentation, personalization, retargeting, automation, etc.

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.

What We'll Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)
• And more!

*Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends. To drive ongoing pay equity for team members, WillowTree conducts regular compensation audits.

USA Pay Range

$135,000 - $155,000 USD

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