Senior Growth Marketer (Contract)

Hatch; United States; On-site; USD 60,000 - 100,000; Full time

Job summary

Hatch is seeking a contract Growth Marketer to lead performance creative for the next 6 months. You’ll own creative strategy and briefs across Meta, TikTok, Amazon, and YouTube, shaping ads that balance efficiency with brand impact.

This role reports to the VP of Growth Marketing while the Director is on leave. The ideal candidate has 5+ years in growth marketing for ecommerce, excels at data-driven decisions, and thrives in cross-functional teams within a remote-friendly environment.

Qualifications

• 5+ years in a growth marketing role with proven performance in Paid Social (Meta, TikTok).
• Experience in ecommerce and familiarity with YouTube and CTV is a plus.
• Data-driven decision maker with strong Excel-like metrics fluency.

Responsibilities

• Own creative briefs and deliverables for ads across objectives (awareness, consideration, conversion).
• Analyze creative performance and guide iterations with cross-functional teams.
• Strategize and develop converting creative for holidays and new year across channels.

Skills

Growth marketing

Paid Social

Data-driven

Project management

Cross-functional collaboration

Tools

Airtable

Asana

Meta Ads Manager

TikTok Ads Manager

Job description

Join the Rest Revolution

The world is wired and tired. It's plagued by screens, notifications, and the sense that you should always be doing ... something. But hey, you're reading this job application right now, so you probably know exactly what we're talking about.

So here's a bit of good news amidst all the noise: Hatch is a sleep wellness company that's betting on rest in a culture obsessed with optimization. While most technology is designed to keep you engaged, our devices use the science of habit formation to help people unplug, unwind, and recharge. Through genuinely enjoyable routines, habit building, and gentle guidance (no sleep scores or wearables here), we help people build healthier sleep habits and feel the difference in everyday life.

Ten years ago, we started with a mission to help parents navigate the complexities of newborn sleep. Today, we're helping more than 5 million people (and counting) take care of themselves and the people they love through the power of rest.

We’re open to candidates across the U.S. and Canada. However, please note that Hatch is based in California, so we just ask that you're available during PST/PDT hours.

The Opportunity

Our Marketing team is hiring a contract Growth Marketer to lead performance creative for the next 6 months. This is an ideal next step for a channel manager who already knows what makes a paid social ad convert and is ready to move upstream — owning creative strategy and briefs, not just the media behind them.

At Hatch, we believe that creative is the most powerful lever in our growth engine. You'll turn performance data into sharp, testable creative decisions across our acquisition channels (Meta, TikTok, Amazon, YouTube), working closely with channel managers and Creative to shape ads that are both efficient and brand-building. Ad creative is Hatch's most visible customer touchpoint and this role has direct influence over how people experience our brand.

This role reports to VP of Growth Marketing while our Director of Growth Marketing is on leave. Contract role, targeted 9/15/2026 through approximately 3/31/2026.

Who You Are

• 5+ years of experience in a growth marketing role with a proven track record driving performance in Paid Social (Meta, TikTok) through creative strategy. Ecomm experience required; familiarity with YouTube and CTV a plus.
• Data-oriented decision maker. You default to what the data says over what feels right in the room, and you're comfortable being the voice of evidence when messaging opinions differ. You can hold both business and marketing strategy in mind and are fluent in key metrics like CTR and CPA.
• Extremely detail-oriented and organized, with strong project management skills — you multitask effectively, keep requests moving, and are comfortable in tools like Airtable and Asana.
• A strong cross-functional collaborator, comfortable stepping into an existing system and team rather than building one from scratch, and energized by working through ideas and revisions with art directors and editors.

What You’ll Do

• Creative Strategy & Briefs
• Own creative briefs and deliverables for all ads across objectives (awareness, consideration, conversion)
• Be well-versed in acquisition creative and how to combine brand and direct-response principles, giving timely, strategic feedback through rounds of revisions
• Collaborate closely across Marketing, especially Influencer and Creative, to bring performant ad creative to life aligned with evergreen and seasonal campaign strategies
• Creative Performance & Testing
• Closely monitor and measure creative performance via Motion, Meta Ads Manager, TikTok Ads Manager, etc. to identify iterations and opportunities
• Partner with channel owners on testing initiatives (new ad platforms, A/B creative tests), ensuring tests are equipped with the right assets, and communicating learnings back to the creative team
• Regularly provide deep analysis of creative performance (what messages/hooks/formats are working) to complement the media metrics channel owners report at the campaign level
• Q4 & Q1 Execution
• Strategize and develop highly converting creative to fuel all growth channels over the holidays and into the new year, including Amazon, Meta, TikTok, YouTube, and testing channels
• Collaborate with Influencer to ensure paid posts are on message and will meet ad performance needs
• Collaborate with channel managers and Creative on quick iterations for high-performing ads during peak promo periods
• Ensure creative ad volume and supply keep pace with promo needs across all acquisition channels through a successful Q4

Out of Scope

• This role will not manage the day-to-day ad operations/optimizations or media budget
• Day-to-day asset management and file delivery to channel managers, this is supported by our marketing coordinator.

Why You’ll Love Working at Hatch

• We’re a certified Great Place to Work
• We help people sleep better. Our products make a real, meaningful difference in our customers’ lives
• Our team is collaborative, fun, and full of brilliant minds, and you’ll work with leadership that truly values every contribution
• We’re backed by world-class investors (and growing fast)
• We’re a remote-friendly work environment. We practice what we preach to give our employees better balance and more flexibility

About Hatch

Hatch was founded in 2014 by entrepreneurs (and parents themselves) Ann Crady Weiss and Dave Weiss. Headquartered in Menlo Park, California, Hatch creates tech that helps you and your family get better sleep.

Hatch Sleep Clock is a contactless sleep tracker that provides actionable insights, personalized recommendations, and bedtime routines based on your unique sleep habits and preferences

• Restore 3 helps you regulate your nervous system and tune into your circadian rhythm with unwind routines, science-backed sleep audio, and ambient lights
• Hatch Baby helps parents soothe their little ones and create healthy sleep habits with expert sleep support, gentle sounds, and calming lights
• Hatch Go includes ten soothing sounds in one portable package

We’re an equal opportunity employer and committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

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