Senior Growth Manager, New Products

Verkada Inc.; San Mateo, Northern (CA, KY); Hybrid; USD 195,000 - 230,000; Full time

Benefits offered by this job

Healthcare program

Vision & Dental coverage

HSA with employer contributions

Paid parental leave

Flexible PTO

Life/Wellness benefits

Job summary

Verkada Inc. is seeking a Senior Growth Manager, New Products, to own go-to-market strategy and growth-hack campaigns for a new product line. You’ll identify growth levers, tailor a strategy, and drive campaigns with dedicated sales and engineering support to scale revenue.

You’ll build startup-like initiatives within a larger company, running experiments and collaborating with product to reach $100M+ bookings as the product's business scales.

Qualifications

• 6+ years of work experience in growth/marketing roles.
• Strong quantitative ability and experience with data analysis.

Responsibilities

• Own Go-To-Market for the new product line with a CMO-level mindset.
• Design and run innovative growth campaigns that drive direct revenue.
• Partner with Sales, Product, and Marketing to scale the product.

Skills

Analytical mindset

Cross-functional teamwork

Growth marketing

Project management

Startup/entrepreneurial

People leadership

Tools

SQL

Excel

Job description

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

Overview

At Verkada, we're known for pushing traditional boundaries, and our B2B marketing efforts are no exception. Our New Products team owns go-to-market strategy for each new product line until it "graduates" by reaching $100M+ in annual sales. It's the most impactful segment in marketing and will shape Verkada's long-term growth as a multi-product company.

About This Role

As a Senior Growth Manager, New Products, you'll craft the go-to-market strategy and growth-hack campaigns that drive revenue for a new product line. You'll have full ownership: you'll identify the key growth levers for your product, zero in on a growth strategy, and drive the campaigns that execute it.

In many ways, you'll be building a startup within a startup. You'll design and run innovative experiments and campaigns, with dedicated sales and engineering resources to help scale your strategy and your product's growth. Once your product reaches $100M in annual bookings, it graduates from New Products into a fully operationalized business unit built on the foundation you established, and you move on to the next product!

We're looking for someone with the skills and experience to contribute to pipeline generation for our new product lines from day one, while growing into a cross-functional leader at the company.

What You'll Do

• Founder-like ownership of all things Go-To-Market for your product with a heavy emphasis on marketing. Consider yourself the product’s CMO, responsible for unlocking and driving your new product’s growth.
• Work alongside the CMO, Growth Marketing,Product Marketing, Product Management and Sales.
• Develop and execute new out-of-the-box experiments to deliver, target, and run marketing campaigns that drive direct revenue impact.
• Conceptualize and test new experimental campaigns that can help drive revenue at higher efficiency as we scale
• Engage with a fast-growing sales team to ensure your growth efforts convert into real opportunities down the funnel
• Analyze and optimize on lower-funnel metrics to ensure campaign ROI improves as it scales
• Partner with Product Management to drive growth strategy.
• This is an entrepreneurial role – perfect for former or aspiring founders. You’ll have the unique opportunity to build out and own a new product’s business operations

What You Bring

• 6+ years of work experience
• Strong quantitative ability and analytical skills (including experience with SQL and Excel)
• A hacker’s type mentality full of curiosity and creativity (obsessed with solving problems and never gives up)
• Strong project management and organization skills with attention to detail
• Strong ability to work cross-functionally to prioritize multiple initiatives with various stakeholders
• Ambitious and driven to be a top performer within the company
• Roll up your sleeves type mentality
• Preferred candidates may have been:
  
  • Ex-Founders
  • Former big tech product leaders looking to dive deeper into growth marketing and drive greater impact at much faster speed;
  • Early startup employees

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

$195,000 - $230,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Verkada’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.