Senior Growth Manager, Direct Mail

Upstart; United States; Remote; USD 130,000 - 182,000; Full time

Job summary

Join Upstart as a Senior Growth Manager, Direct Mail, where you’ll lead the strategy and management of our Direct Mail channel. This pivotal role involves launching and innovating core efforts, managing large budgets, and working with cross-functional teams to maximize impact and revenue generation. If you have a strong background in analytics and performance marketing, we’d love to hear from you!

Benefits

Competitive compensation with base salary and bonus

Comprehensive medical, dental, and vision coverage

401(k) with company match

Employee Stock Purchase Plan

Generous paid time off

Wellness reimbursement programs

Qualifications

• 5+ years of experience in analytics & performance-based marketing, preferably in Direct Mail.
• Experience in campaign strategy execution with quantifiable results.
• Self-motivated and capable of managing multiple priorities.

Responsibilities

• Drive Direct Mail program vision and manage its execution.
• Handle $20M+ budgets for borrower acquisition.
• Contribute insights for improved program performance.

Skills

Leadership

Critical Thinking

Performance Analytics

Cross-Functional Collaboration

Project Management

Education

Bachelor's degree

Tools

Google Suite

Looker

SQL

Job description

Join to apply for the Senior Growth Manager, Direct Mail role at Upstart

Join to apply for the Senior Growth Manager, Direct Mail role at Upstart

About Upstart

Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than 80% of borrowers are approved instantly, with zero documentation to upload.

About Upstart

Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than 80% of borrowers are approved instantly, with zero documentation to upload.

Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team:

Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions of Americans who depend on access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives.

As the Senior Growth Manager of Direct Mail, you will drive all aspects of our Direct Mail channel, one of our largest acquisition channels and a critical source of generating revenue for the company across products. You will launch, scale, manage, and innovate core direct mail efforts, including targeting, creative, and operations. Direct Mail is one of our largest acquisition channels and an important source of generating revenue for the company. This is a high impact and high visibility role, as you will work closely with the Growth leadership to expand our program vision and strategy, presenting frequently to leadership and key cross-functional stakeholders on your channel’s progress and performance metrics.

Position Location - This role is available in the following locations: Remote

Time Zone Requirements - This team operates on the East/West Coast time zones.

Travel Requirements - As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

How you’ll make an impact:

• Contribute to driving Direct Mail program vision and innovation
• End-to-end ownership of all aspects of Direct Mail for at least one of our products - strategy, audience development & targeting, creative, and operations
• Manage complex cross-functional projects with Machine Learning, Analytics, Product, Engineering, Creative, & cross-fucntional stakeholders
• Drive deep insights on program performance and improvement opportunities through clever use of data
• Manage $20M+ budgets annually to drive efficient, incrementally profitable acquisition of borrowers
• Perform key analyses across and within growth channels to deliver actionable insights across other team members and leadership
  
  

What we’re looking for:

• Minimum qualifications:
• Bachelor’s degree, with 5+ years of experience in analytics & performance-based marketing - Direct Mail experience strongly preferred
• Experience in end-to-end campaign strategy and execution, with a track record of quantifiable results
• Dedicated and relentless leadership and project execution. Independently capable of seeking information, solving conceptual problems, corralling resources and delivering results in challenging situations
• Strong critical thinking skills and proficient in leveraging data to inform and optimize decision-making
• A team player with a proven track record of working cross-functionally with both technical and non-technical teams
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
• Self-motivated, proactive ownership mindset, with the ability to stay agile and pivot quickly

• Preferred qualifications:
• Experience operating in a highly regulated environment, with preference to financial services and/or technology
• Proficiency with Google Suite; Experience with Looker and SQL is a plus, but not required
• Demonstrated success with contract negotiations and vendor management
  

What you'll love:

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave
• Supportive parental, family care, and military leave programs
• Annual wellness, technology & ergonomic reimbursement programs
• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
• Catered lunches + snacks & drinks when working in offices
  
  

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Base Salary Range

$130,800—$181,100 USD

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email [e-mail]

https://www.upstart.com/candidate_privacy_policy

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

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