Senior Group Sales Executive - University of Miami

Legends Sales & Marketing, LLC; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid vacation

401(k) plan

Job summary

Legends Global in Coral Gables, FL, seeks a Senior Group Sales Executive to drive revenue through group ticket sales, experiences, and hospitality packages for University of Miami Athletics.

You will prospect, call, and close group opportunities, use Salesforce to track interactions, and coordinate with university and Legends teams to deliver a great fan experience.

Qualifications

• Bachelor’s Degree or equivalent.
• 2–3+ years of sales experience preferred.
• Experience selling group tickets, event experiences, sports/entertainment products, or hospitality packages preferred.
• Proven ability to generate new business through prospecting, referrals, and community outreach.
• Excellent verbal and written communication skills.
• Maintain a professional image and positive attitude.
• Serve as a main point of contact for group leaders and inquiries.
• Set and conduct in‑stadium, arena, and out‑of‑office sales appointments.
• Use Salesforce CRM to maintain accurate records of all client and prospect interactions.
• Reach and exceed individual and team group sales revenue goals.

Responsibilities

• Offer a full menu of group seating opportunities and group experiences for Miami Hurricanes Football, Men’s Basketball, Women’s Basketball, and Baseball.
• Coordinate and execute sales calls to potential group customers through prospecting, cold calling, referrals, and leads.
• Identify and cultivate new group prospects, including schools, youth sports teams, corporate outings, and community groups.
• Develop and sell group ticket programs, theme nights, fan experiences, and hospitality packages.
• Provide excellent customer service while driving revenue through group ticket sales and donations where appropriate.
• Collaborate with University of Miami Athletic Department and Legends teams to promote group sales and fan experiences.
• Entertain and nurture relationships with group leaders and prospects through events and outreach.
• Work non-traditional hours, weekends, events, and game days.

Skills

Verbal communication

Written communication

Time management

Organizational skills

Teamwork

Prospecting

Relationship building

Negotiation

Education

Bachelor’s Degree or equivalent

Tools

Salesforce CRM

Job description

Legends Global is a premier partner to the world's greatest live events, venues, and brands, providing integrated premium services across the event industry.

The Role

Senior Group Sales Executive primarily responsible for driving revenue and hitting sales goals around group ticket sales, group experiences, hospitality packages, and related ticketing opportunities for University of Miami Athletics.

Essential Functions

• Offer a full menu of group seating opportunities and group experiences for Miami Hurricanes Football, Men’s Basketball, Women’s Basketball, and Baseball.
• Coordinate and execute sales calls to potential group customers through prospecting, cold calling, referrals from current customers, database leads, and community outreach.
• Identify and cultivate new group prospects, including schools, youth sports teams, corporate outings, community organizations, camps, alumni chapters, non‑profits, and special interest groups.
• Develop and sell group ticket programs, theme nights, fan experiences, hospitality packages, fundraisers, and other group‑focused opportunities that drive attendance and revenue.
• Provide excellent customer service while driving revenue through group ticket sales and ticket and donation offerings when appropriate.
• Use Salesforce CRM to accurately record all client and prospect interactions.
• Participate and contribute in weekly sales meetings and training sessions.
• Work with University of Miami Athletic Department and Legends departments to promote and generate group sales to all ticketed events while providing a great fan experience.
• Assist with planning, coordination, and execution of group events, fan experiences, and special group initiatives on game day.
• Entertain and nurture relationships with current group leaders and prospects through creative means such as networking events, community events, prospect sampling at games, seat visits, open houses, and outside meetings.
• Work non‑traditional hours, weekends, events, and game days.
• Accountable for activity metrics (calls, appointments), group deposits, revenue, and goals.

Qualifications

• Bachelor’s Degree or equivalent.
• 2‑3+ years of sales experience preferred.
• Experience selling group tickets, event experiences, sports/entertainment products, or hospitality packages preferred.
• Proven ability to generate new business through prospecting, cold calling, referrals, and community outreach.
• Excellent verbal and written communication skills.
• Maintain a professional image and positive attitude.
• Serve as a main point of contact for group leaders and general group ticket inquiries.
• Set and conduct in‑stadium, arena, and out‑of‑office sales appointments.
• Use Salesforce CRM to maintain accurate records of all client and prospect interactions.
• Reach and exceed individual and team group sales revenue goals.
• Manage group buyers through the full sales process from initial interest to game‑day execution.
• Prospect and cultivate new group sales leads through creative lead generation methods.
• Handle a heavy volume of outbound and inbound phone calls and emails.
• Excellent time management and organizational skills.
• Optimistic team‑first attitude with a competitive desire to be the best.
• Ability to work in a team‑oriented environment and effectively influence and communicate with group leaders, school administrators, business contacts, community partners, and C‑level clients.

Compensation

Competitive package (paid hourly + overtime + commission) commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.

Working Conditions

Location: On‑Site – Coral Gables, FL.

Physical Demands

The position requires the ability to stand, walk, sit, and lift up to 30 lbs. Reasonable accommodations can be made for individuals with disabilities.

Legends Global is an Equal Opportunity/Affirmative Action employer and encourages Women, Minorities, Individuals with Disabilities, and Protected Veterans to apply. VEVRAA Federal Contractor.