Senior Graphic Designer - Retail Brand & Campaigns

The Museum of Modern Art; New York (NY); On-site; USD 73,000 - 80,000; Full time

Job summary

The Museum of Modern Art is seeking a Senior Graphic Designer for the MoMA Retail Creative team to craft elevated brand materials and omnichannel campaigns that inspire MoMA Design Store customers. You will contribute to storytelling behind products while supporting the Museum’s initiatives and identity.

You will lead campaigns across digital and print, collaborate with internal and external partners, and advance AI-assisted workflows for concepting and production.

Qualifications

• Bachelor of Fine Arts degree in Graphic Design or equivalent experience.
• 4-6+ years of demonstrated experience in graphic design for in-house or agency.
• Portfolio demonstrating strong design sensibility, conceptual development, art direction, typography skills and eye for layout.
• Diverse experience in print, digital, packaging, branding, campaign design and motion design.
• Storyteller who can translate complex direction into elevated visuals.
• Strong understanding of brand systems with high craft and attention to detail.
• Knowledge of file preparation for digital & print, color management and production.
• Excellent communication and collaborative nature, working with different teams to take initiative.
• Organizational and time management skills to manage multiple priorities and deadlines.
• Mastery of creative tools including Adobe Creative Suite, Figma, Midjourney/Gemini.
• Knowledge of After Effects and ability to animate motion graphics.

Responsibilities

• Develops high-level creative concepts, visual systems, art direction and design for branded marketing campaigns, including seasonal launches, and online + store pop-ups.
• Leads design projects at all stages of campaign design, from concept development, design, and final production while ensuring the highest quality and brand consistency.
• Creates compelling, brand-aligned design materials across digital e-commerce (email, web banners, digital ads), print collateral, packaging, store graphics, out-of-home and experiential formats.
• Develops internal product development concepts, packaging design, licensing brand collaborations and mechanical file production.
• Designs ambitiously, with a mastery in the design fundamentals: typography, composition, color, hierarchy and balance.
• Maintains, evolves and enforces brand identity and visual standards across all brand touchpoints.
• Stays curious and passionate about design, keeping a pulse on evolving design trends, available tools, technologies, resources and industry best practices.
• Manages multiple design projects simultaneously, including timelines and approvals to meet deadlines.
• Works cross-functionally and collaborates with key partners in internal and external teams.
• Further develops use and implementation of AI tools for creative discovery, concepting and production.
• Performs any other duties reasonably related to the functions described above.

Skills

Adobe Creative Suite

Typography

Art Direction

Brand Systems

Layout & Composition

Communication

Time Management

AI tools for design

Motion Design

Figma

After Effects

Portfolio review

Education

BFA in Graphic Design

Equivalent experience

Tools

InDesign

Illustrator

Photoshop

Figma

Midjourney

Gemini

Job description

The Museum of Modern Art is seeking a Senior Graphic Designer for the MoMA Retail Creative team to craft elevated brand materials and omnichannel campaigns that inspire MoMA Design Store customers. You will contribute to storytelling behind products while supporting the Museum’s initiatives and identity.

You will lead campaigns across digital and print, collaborate with internal and external partners, and advance AI-assisted workflows for concepting and production.