Senior Graphic Designer

Vera Bradley Sales; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Vera Bradley is seeking a Senior Graphic Designer to create culturally resonant, performance-driven work across Brand, Outlet, Wholesale, and the customer journey.

You will own design systems, mentor a Graphic Designer, and present work to senior leadership, driving engagement and business results. This role spans digital, print, email, and social with a hybrid schedule in New York.

Qualifications

• 7+ years of design experience in fashion, beauty, home, or lifestyle.
• Editorial-grade typography and layout for print and digital.
• Proficiency in Figma with design systems and component libraries; strong production print prep.

Responsibilities

• Develop campaigns and seasonal stories, owning design through production-ready files.
• Define and evolve Vera Bradley's visual identity and archive usage in new work.
• Collaborate with social, digital, email, copy, merchandising, and brand marketing to translate ideas into channel-specific work.
• Own design systems and templates in Figma and maintain high quality.
• Storyboard and edit short-form video and motion pieces for campaigns beyond first format.
• Direct photo and video shoots with the Creative Content Director; guide mood, shot lists and final selects.
• Brief freelance and agency partners and ensure output meets brand standards.
• Use AI tools for concepting and asset variation; contribute to AI guidelines for IP.
• Present design to senior leadership with a clear rationale; defend choices while staying open to feedback.
• Mentor the Graphic Designer on a day-to-day basis.

Skills

Typography

Layout

Figma

Adobe Creative Suite

Video editing

AI tools (Firefly/Runway)

Mentoring

Presenting to leadership

Tools

After Effects

Premiere Pro

Runway

Firefly

Job description

Vera Bradley is looking for a Senior Graphic Designer to help deliver culturally relevant, performance-driven work across Brand, Outlet, Wholesale, and the end-to-end customer journey. The role calls for strong technical skills and strong storytelling skills, translating culturally resonant trends into creative that drives engagement, customer acquisition, and measurable business impact.

Vera Bradley has always been about making the practical feel personal and joyful. That idea has shaped four decades of signature patterns, and it is still the heart of the brand. We are building a design team to carry that legacy forward, and the Senior Graphic Designer will set the standard for craft on that team.

The team sits within Marketing and reports to our Creative Content Director. You will work closely with brand marketing, social, digital, and merchandising, along with colleagues across the wider marketing organization. As the senior designer, you will partner closely with the Creative Content Director on concept and direction, and your work will set the standard for craft.

This is a role for a versatile designer who can bridge a heritage brand with a modern, contemporary lens while still resonating with a multigenerational customer. You will own the team's design systems, mentor our Graphic Designer, and present the work to senior leadership. You will also be expected to show how the work translates into business impact: engagement, acquisition, and results the wider marketing organization can see.

Your scope spans digital, print, email, and social, from seasonal campaigns and lookbooks to day-to-day content.

What You'll Do

• Partner with the Creative Content Director to develop major campaigns and seasonal stories, then own the design all the way to production-ready files
• Help define where the Vera Bradley visual identity goes next, including how the archive shows up in new work
• Collaborate with social, digital, email, copy, merchandising, and brand marketing to turn campaign ideas into work made for each channel and platform
• Own the team's design systems and templates in Figma, and evolve them so we can move quickly and keep quality high
• Storyboard and edit short-form video and motion pieces so campaigns can live beyond their first format
• Art direct photo and video shoots alongside the Creative Content Director, from mood board and shot list through on-set direction and final selects
• Brief and direct freelance and agency partners, including photographers, and hold their work to the brand standard
• Use AI tools openly and with judgment for concepting and asset variation, and help write the team's guidelines for AI where our patterns and brand IP are involved
• Present design to senior leadership across marketing and merchandising, making a clear, confident case for the work and for the results it is meant to drive
• Mentor the Graphic Designer day to day

Experience We Are Looking For

We're looking for someone with 7+ years of design experience, in-house or at an agency, with a portfolio featuring fashion, beauty, home, and lifestyle. Your portfolio should show editorial-grade typography and layout across print and digital, along with campaigns you can walk us through end to end. You're advanced in Figma, including design systems and component libraries, and fluent in Adobe Creative Suite with production-grade print prep. You can edit video in Premiere or a comparable tool, and AI image and video tools like Firefly and Runway are already part of how you work.

About You

• You have strong opinions about typography and layout, and you can explain them in a way that brings people with you.
• You love pattern and print, and you'd count an archive this deep among the best parts of the job.
• You know how a campaign idea must change to work in a feed or an inbox, and you enjoy figuring that out with social and email teams.
• You use AI tools in your daily practice and have a considered view of where they help the work and where they cheapen it.
• You like mentoring, and you give the kind of clear, generous feedback that helps a newer designer grow fast.
• You're at ease presenting to senior leaders, and you can defend a creative choice while staying open to the conversation.
• You sweat the details people only notice when they're wrong, like kerning and print color.
• You have promotional design experience, such as offers, in-store signage, outlet, and seasonal sale campaigns

Nice to Have

• Motion design beyond editing, such as After Effects animation or kinetic type
• Prior on-set experience at photo or video shoots

The Details

This role reports to the Creative Content Director within the Marketing department. It is based in our New York office on a hybrid schedule, with three days a week in the office. The role requires roughly 20% travel to Fort Wayne, Indiana, about one week each month.

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates a