Senior Graphic Designer

Orascoptic; Madison (WI); On-site; USD 81,200 - 121,800; Full time

Job summary

Orascoptic is seeking a Senior Graphic Designer to shape our visual brand identity across digital and print channels. You will lead creative direction, ensure consistency, and execute high-impact assets for web, social, email, and print while collaborating with marketing and sales teams globally.

The role requires a strong portfolio, mastery of Adobe CC, and experience with brand systems. Familiarity with HTML/CSS is a plus.

Qualifications

• Bachelor’s degree in graphic design, visual communication, or related field.
• 5+ years of professional design experience or 7+ years with a 2-year technical degree.
• Experience leading brand development and cross-channel campaigns.

Responsibilities

• Lead creative direction to ensure visual consistency across brand touchpoints.
• Maintain and evolve Orascoptic’s visual identity guidelines.
• Design digital assets for web, social media, paid media, and email marketing.
• Produce print collateral including brochures, catalogs, packaging, and trade show materials.
• Develop concepts and templates for product launches and global campaigns.
• Partner with marketing and sales to translate business goals into compelling creative solutions.
• Coordinate production processes; write production specifications and inspect proofs.
• Coordinate graphics/photography library and ensure proper digital records.

Skills

Brand development

Creative direction

Typography

Layout design

Communication skills

Concept development

Web design knowledge

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Creative Cloud

Job description

Job Description

The Senior Graphic Designer will play a critical role in shaping Orascoptic’s visual brand identity across multiple channels. This role combines creative vision with hands-on design execution to produce high-impact digital and print assets. The ideal candidate is a strategic thinker, strong collaborator, and detail-oriented designer with proven experience in developing brand systems and campaigns that resonate globally.

Essential Duties

• Lead creative direction to ensure visual consistency across all brand touchpoints.
• Maintain and evolve Orascoptic’s visual identity guidelines.
• Design digital assets for web, social media, paid media, and email marketing.
• Produce print collateral including brochures, catalogs, packaging, and trade show materials.
• Develop creative concepts and templates for product launches, global campaigns, and internal initiatives.
• Partner with all members of the marketing and sales team to translate business goals into compelling creative solutions.
• Work closely with external vendors, printers, and agencies when needed.
• Contribute to the creative strategy of the marketing team with a senior-level perspective.
• Keep informed on graphic design and visual media trends.
• Coordinate the production process; develops and writes printing and/or other production specifications, and selects appropriate production media and materials, such as ink and paper; inspects proofs for accuracy and adherence to appropriate production standards.
• Coordinate a graphics or photographic library and/or maintain digital records.
• Coordinate with internal stakeholders to gain regulatory and/or legal approval when necessary for specific marketing content.

Job Requirements

• Mastery of Adobe Creative Cloud (InDesign, Illustrator, Photoshop, After Effects).
• Strong portfolio showcasing brand development, digital campaigns, and print design.
• Experience with photography direction, video editing, or motion graphics a plus.
• Knowledge of HTML/CSS or web design best practices a plus.
• Excellent communication skills and the ability to present and defend creative concepts.

Education And/or Experience

• Bachelor’s degree in graphic design, visual communication, or related field and 5+ years of professional design experience or 2-year technical degree and 7+ years of professional design experience.

Other Skills And Abilities

• Advanced knowledge of principles and practices of graphic design.
• Ability to create and produce graphic materials using a range of media, methods, techniques, and equipment.
• Possess strong conceptual skills, high level sense of design, layout and typography, a broad thinker who can offer a variety of design solutions.
• Ability to develop complex, integrated design, printing, and/or reproduction specifications.
• Knowledge of printing/reproduction processes and techniques, publication, and associated resources.
• Pre- and post-production quality checks.
• Knowledge of graphic layout and photographic requirements and procedures.
• Web design with working knowledge of web programming languages.
• Strong written and verbal communication and interpersonal skills.
• Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Target Market Salary Range

Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, skill sets, relevant education and certifications, depth of experience, performance, and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.

$81,200 - $121,800

Equal Opportunity Employer

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.