Senior Graphic Designer

CUDDLY; Grapevine (TX); Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Remote Friday

In-office Grapevine, TX

Job summary

CUDDLY, based in the Dallas–Fort Worth area, seeks a Senior Graphic Designer to bring our brand to life across digital, eCommerce, retail and packaging. This senior, hands-on IC role runs from brief to final production, delivering high‑quality work that strengthens the CUDDLY brand.

You’ll own email, paid media, landing pages and packaging, build scalable design systems, and collaborate with marketing, product and development.

Qualifications

• 5–7+ years of professional graphic design experience.
• Strong portfolio demonstrating digital design and visual storytelling.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

Responsibilities

• Design high-performing digital and packaging assets across email, paid media, landing pages and product packaging.
• Develop and maintain cohesive brand systems and guidelines.
• Collaborate with marketing, product and development teams to ensure timely delivery and brand consistency.

Skills

Brand design

Typography

Layout/composition

Campaign design

Cross-functional collaboration

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Figma

Job description

LOCATION: Grapevine, TX | In-office Monday-Thursday, Remote Friday

CUDDLY connects pet lovers with pets in need.

We bring together a community of animal lovers, shelters and rescues to help pets get the food, supplies, funding and care they need. Through our fundraising platform, CUDDLY Food and growing suite of programs, we create meaningful ways for people to make a direct impact on the lives of animals.

As CUDDLY grows, we're building a brand that makes that connection even stronger, across our digital experiences, fundraising campaigns, eCommerce business, retail presence and every interaction someone has with CUDDLY.

We're looking for people who want to help us build a brand that can do good at scale.

About Cuddly

CUDDLY connects pet lovers with pets in need.

We bring together a community of animal lovers, shelters and rescues to help pets get the food, supplies, funding and care they need. Through our fundraising platform, CUDDLY Food and growing suite of programs, we create meaningful ways for people to make a direct impact on the lives of animals.

As CUDDLY grows, we're building a brand that makes that connection even stronger, across our digital experiences, fundraising campaigns, eCommerce business, retail presence and every interaction someone has with CUDDLY.

We're looking for people who want to help us build a brand that can do good at scale.

The Role

CUDDLY is seeking a Senior Graphic Designer to help bring our brand to life across digital, eCommerce, retail and sales channels.

This is a senior, hands-on individual contributor role for a designer who is equally comfortable developing a creative concept and executing it. You'll take projects from brief to final production, creating high-quality work that strengthens the CUDDLY brand while helping our marketing and growth teams move quickly.

The majority of the role will focus on digital design, including email, paid media, website experiences and campaign creative. You'll also support CUDDLY Food packaging, sales materials, presentation templates and other brand needs.

We're looking for someone who understands that great design isn't just about making things look good—it needs to communicate clearly, build a recognizable brand and inspire people to take action.

What You'll Own

Digital & Growth Creative

• Design high-performing creative for email, paid social, display, digital advertising and other growth channels
• Translate campaign briefs and marketing objectives into compelling visual concepts and executions
• Create cohesive campaign systems that can extend across email, web, paid media, social and other touchpoints
• Develop assets in multiple formats and sizes while maintaining strong visual consistency
• Partner with the Growth Marketing team to evolve creative based on campaign performance and learnings
• Balance strong creative thinking with the speed and volume required by a growing organization

Website & Digital Experience

• Design landing pages, campaign pages, site modules and other digital experiences in Figma
• Translate business and user needs into clear, intuitive and visually compelling page designs
• Create responsive desktop and mobile designs and components
• Prepare organized design files and specifications for handoff to development
• Collaborate with marketing, product and development partners throughout design and implementation
• Help maintain visual consistency across CUDDLY's fundraising and eCommerce experiences

Brand Design & Creative Systems

• Help evolve and maintain CUDDLY's visual identity and brand standards
• Develop and expand systems for typography, color, iconography, imagery and other visual elements
• Build templates and scalable creative systems that allow teams to work faster without sacrificing brand consistency
• Serve as a steward of the CUDDLY brand across digital, retail and physical touchpoints
• Identify opportunities to strengthen and modernize the brand as CUDDLY grows

CPG & Packaging

• Design and extend packaging for CUDDLY Food products and new SKUs
• Work within existing packaging architecture while identifying opportunities to improve shelf presence and brand consistency
• Create and manage production-ready packaging files, including dielines and mechanicals
• Understand print production, prepress requirements and vendor specifications
• Collaborate with internal teams and external production partners to move packaging from concept through final production

Sales & Marketing Materials

• Design sell sheets, presentations, retailer materials, promotional assets and other sales support tools
• Develop polished, flexible presentation templates for internal and external use
• Translate complex information into clear, visually engaging communications
• Support retail and partner marketing needs as CUDDLY Food expands its footprint

What We're Looking For

Required Experience

• 5-7+ years of professional graphic design experience, ideally within a consumer brand, agency, eCommerce or similarly fast-paced environment
• A strong portfolio demonstrating sophisticated digital design, brand thinking and excellent visual execution
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign
• Advanced proficiency in Figma, including responsive web design and developer handoff
• Strong understanding of typography, hierarchy, composition, color and visual storytelling
• Experience developing creative concepts and carrying them through multiple channels and formats
• Experience designing digital marketing creative including email, paid media and web
• Experience with CPG packaging design, including production files, dielines and print preparation
• Experience building and maintaining brand systems and guidelines
• Ability to manage multiple projects and priorities simultaneously
• Strong attention to detail and a high standard for creative execution
• Comfortable receiving feedback, collaborating cross-functionally and iterating quickly
• Able to distinguish between work that requires deep creative exploration and work that needs to be executed quickly and effectively

Nice to Have

• Experience designing for eCommerce or DTC brands
• Experience working with Shopify or similar eCommerce environments
• Experience with consumer packaged goods, retail or food brands
• Basic motion design, animation or video editing capabilities
• Experience developing creative for performance marketing channels
• Experience creating scalable templates for non-designers

You’ll Thrive Here If You Are:

• Collaborative and low-ego. You welcome feedback and understand that strong creative comes from partnership.
• Comfortable with variety. You can move from a digital campaign to a website page to packaging to a retailer presentation without losing your footing.
• A maker. You want to spend the majority of your time designing, not managing other designers.
• Conceptual and hands-on. You can develop the big creative idea and then build the email, landing page, ad or package that brings it to life.
• Fast without being careless. You know how to produce excellent work in a high-output environment and don't need weeks to make every creative decision.
• Brand-minded. You care about building a recognizable, cohesive visual identity—not just making individual assets.
• Organized and accountable. You can manage competing priorities, communicate clearly and reliably get work across the finish line.
• Mission-aligned. You don't need previous animal welfare or nonprofit experience, but you should genuinely care about connecting pet lovers with pets in need and the impact CUDDLY can make.

Details

Location: This position is based in the Dallas-Fort Worth area and works from CUDDLY's Grapevine, Texas office Monday through Thursday, with the option to work remotely on Fridays. Candidates must be based in the DFW area.

Compensation: $80k-$115k annually, depending on experience.

Employment Type: Full-time, salaried position.

Reporting: This role reports to the Vice President, Growth Marketing. It is currently an individual contributor position with no direct reports, although the structure of the creative team may evolve as CUDDLY grows.