Senior Global Marketing Manager

Thornton Tomasetti; Plymouth (MN); Hybrid; USD 113,000 - 227,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Retirement plan

Education benefits

Job summary

Abbott is seeking a Senior Global Marketing Manager, Structural Interventions Downstream, based in Plymouth, MN. You will translate global strategy into actionable downstream programs, drive product launches, and manage omnichannel campaigns across regions with cross-functional teams.

Responsibilities include leading messaging, digital initiatives, and strategic marketing plans. A strong track record in healthcare marketing, clear communication, and the ability to travel up to 30% are essential.

Qualifications

• Bachelor’s degree with 6+ years in marketing or product management.
• MBA with 2+ years experience also considered.
• Experience in medical device or healthcare marketing.
• Experience launching new products.
• Strong analytical and communication skills.
• Ability to work in a matrix with global teams.
• Willingness to travel up to 30%.

Responsibilities

• Develop and execute global downstream marketing strategies for Structural Interventions.
• Translate global strategy into regional programs and tools.
• Collaborate with regional partners to incorporate local insights.
• Develop messaging and campaigns with agencies to achieve goals.
• Lead digital marketing initiatives and omnichannel strategy.
• Support product launches and commercial readiness across geographies.
• Maintain knowledge of competitors and market trends.

Skills

Downstream marketing

Global marketing strategy

Digital marketing

Omnichannel

Cross-functional collaboration

Communication skills

Launch planning

Analytical skills

Travel up to 30%

Education

Bachelor's degree

MBA

Master’s degree preferred

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Descritivo de Cargo Senior Global Marketing Manager Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You’ll also have access to:

• Career development with an international company where you can grow the career of which you dream.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Plymouth, MN location in the Structural Heart Division. Structural Heart Business Mission: Why We Exist Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of Structural Heart disease.

We aim to lead the markets we serve by requiring that the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.

Senior Global Marketing Manager, Structural Interventions Downstream

This individual will be responsible for translating global business and therapy strategy into actionable downstream marketing strategies, including product launches, competitive strategy, digital and omnichannel customer engagement, and regional commercial enablement.

What You’ll Work On

• Develop and execute global downstream marketing strategies aligned with SI business priorities and growth objectives
• Translate global strategy into clear, actionable programs and tools that enable effective execution across regions
• Collaborate with our regional partners to incorporate local insights into global strategies
• Develop messaging and marketing campaigns and global competitive strategy in collaboration with creative agencies and marcomm to drive our strategic commercial goals
• Lead the development and execution of digital marketing initiatives and omnichannel strategy
• Lead global downstream marketing strategy and commercial readiness for product launches in the main geographies worldwide, working closely with regional marketing, R&D, Operations and sales teams
• Be an expert in the Amplatzer family of products, procedures and clinical data and work closely with Clinical and Med Affairs teams to drive our podium and publication strategy
• Maintain in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs to drive our competitive strategies
• Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment
• Engage with KOLs and assess customers' needs to drive strategic marketing initiatives and enhance product development
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance
• Develop market development initiatives that support broader therapy-development priorities and patient-funnel growth

Required Qualifications

• Bachelors' Degree with 6+ years related marketing or product management experience.
• MBA with 2+ years of related experience also considered.
• Prior marketing experience within medical device or healthcare industry
• Demonstrated experience developing and executing downstream marketing or commercial strategies
• Knowledge/ability to develop and execute a new product launch
• Strong analytical skills as well as written and oral communication skills
• Experience in working in a matrix environment with global and cross-functional partners
• Able to understand technical and scientific information
• Able to interact with physician customers and appropriately represent the company
• Able to influence and motivate individuals from sales, marketing, R&D, clinical and other functional areas to drive franchise forward
• Ability to complete multiple projects simultaneously with tight deadlines on time and on budget
• Ability to travel 30% of the time

Preferred Qualifications

• Master’s degree or other advanced degree preferred
• Experience in Medical Device, Pharma or Biotech required; experience in Structural Heart industry is desirable

Additional Information

The base pay for this position is $113,300.00 – $226,700.00. In specific locations, the pay range may vary from the range posted.

• Família de Cargo Product Management Divisão SH Structural Heart
• Localidade United States > Minnesota > Plymouth : 5050 Nathan Lane N
• Localidades Adicionais
• Turno de Trabalho Standard
• Viagem Yes, 25 % of the Time
• Vigilância médica Not Applicable
• Atividades de trabalho significativas Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

A Abbott significa o poder da saúde. Por mais de 125 anos, a Abbott tem ajudado as pessoas a alcançar seu potencial — porque uma saúde melhor permite que indivíduos e comunidades vivam melhor. Com uma rede global e diversificada, que serve clientes em mais de 160 países, criamos novas soluções — em todo o espectro da saúde, em todo o mundo, para todas as fases da vida. Seja através da próxima geração de equipamentos de diagnóstico, dispositivos médicos para estilos de vida em transformação, nutrição baseada em ciência, ou novas reformulações, estamos desenvolvendo tecnologias mais inovadoras e revolucionárias na área da saúde para que indivíduos vivam melhor e com mais saúde. Os colaboradores da Abbott vêm trabalhar todos os dias com energia, entusiasmo e comprometimento com o intuito de promover a saúde e o bem-estar de milhões de pessoas. Eles superam os limites para ajudar a gerenciar e tratar alguns dos maiores desafios de saúde da vida. Convidamos você a explorar as oportunidades na Abbott, a ver se seus talentos e aspirações de carreira podem se encaixar com as nossas vagas. A Abbott é uma empresa que oferece oportunidades iguais e acolhe e incentiva a diversidade em nossa força de trabalho. Siga-nos: Facebook LinkedIn YouTube Twitter

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

Abbott is an Equal Opportunity Employer, committed to employee diversity.